# Walnos — Brand Guide

**Source:** `02_brand_kit/Walnos_brand_guide.html` (v1.0)
**Derived:** 2026-07-18 — always refer to the HTML for authoritative visuals.

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## Logo
- Wordmark logotype, rounded and solid
- Always in a single ink — marrón or verde, never color gradients
- Never distort, rotate, recolor, or place on low-contrast backgrounds
- Minimum clear space = height of the "W" character
- Minimum reproduction: 80px wide (digital), 25mm (print)
- Favicon/isotipo available in marrón and verde variants

## Color Palette

| Name | HEX | RGB | CMYK | Usage |
|------|-----|-----|------|-------|
| Marrón Walnos | #332421 | 51/36/33 | 73/85/77/58 | Primary 60% |
| Verde Oliva | #B5B070 | 181/176/112 | 36/26/69/0 | Secondary 25% |
| Gris Texto | #3D3D3D | 61/61/61 | 80/76/68/36 | Body text 5% |
| Blanco | #FFFFFF | 255/255/255 | — | Backgrounds |
| Negro | #000000 | 0/0/0 | — | Limited use |
| Crema | #F6F4EE | 246/244/238 | — | Page background 10% |

## Typography

| Role | Font | Weights |
|------|------|---------|
| Display / Titles | Avenir Next Cyr | Bold 700, Heavy 800 |
| Body | Nunito | Regular 400, SemiBold 600 |

**Type Scale:**
- H1: 48px Avenir Next Bold/Heavy
- H2: 34px Avenir Next Bold/Heavy
- H3: 26px Avenir Next Bold/Heavy
- H4: 20px Avenir Next Bold/Heavy
- Body: 16px Nunito Regular
- Caption: 12px Nunito SemiBold, uppercase, 0.06em tracking

## Brand Voice
- **01 Cálida** — Hablamos como artesanos, no como vendedores. Directo, sin tecnicismos.
- **02 Auténtica** — Nombramos materiales, procesos y origen con honestidad.
- **03 Atemporal** — Evitamos urgencia, descuentos gritados o moda pasajera.

| Do | Don't |
|----|-------|
| "Cada pieza se talla a mano en madera maciza." | "¡SÚPER OFERTA en muebles de madera!" |
| Frases cortas, minúsculas salvo nombres propios | Mayúsculas sostenidas, exceso de signos de exclamación |
| Hablar del material, oficio y durabilidad | Comparaciones agresivas con competencia |
| Tú/usted cercano según canal | Jerga corporativa o técnica sin explicar |

## Applications
- Business card: marrón background, verde text
- Social avatar: verde square, marrón/crema mark
- Packaging/ labeling: cream background with marrón/verde logo

## Files
- Logo files (PNG): `02_brand_kit/logos/`
- Font files (Avenir Next Cyr + Nunito, eot/woff/woff2/ttf): `02_brand_kit/fonts/`