# Walnos — Brand Context

## Status
Brand folder restructured per FOLDER_STRUCTURE_TEMPLATE.md (July 2026). Initial audit and restructure pass completed. Brand is early-stage — no monthly cycles started yet.

## Structure
- `01_knowledge_base/` — numbered research docs (00–07) at root, plus `rules/`, `source_materials/`, `research-and-notes/` subdirs
  - `research-and-notes/` — 8 files (meeting transcripts, action items, strategy doc, input collection, market research, NOTAS)
  - `source_materials/` — empty
  - `rules/` — empty (pending SOP_Brand_Diagnostic)
- `02_brand_kit/` — brand guide .html (SOURCE), COLORES.txt, logos/ (9 files), fonts/ (68 files), plus empty product_visuals, partner_logos, print_collateral, design_sheets
- `03_monthly_cycles/` — empty (no cycle content yet)
- `04_hl_subaccount_config/` — empty (no HL work done)
- `_sessions/` — empty
- `_unsorted/` — empty

## Changes Applied (July 2026 restructure audit)
- Root folders renamed: `_knowledgebase/` → `01_knowledge_base/`, `BrandingKit/` → `02_brand_kit/`
- `marketing_brain_output/` wrapper unpacked: numbered docs (00-07) moved to KB root, brain/strategy docs moved to brand root, empty wrapper deleted
- 8 raw source files moved from KB root to `research-and-notes/`
- `Logos/` → `logos/` (lowercase)
- `Tipografia/` → `fonts/` (per template spec)
- `Walnos-Brand-Kit.html` → `Walnos_brand_guide.html` (brand guide naming convention)
- Missing subdirs created: `rules/`, `source_materials/`, `research-and-notes/` in KB; `product_visuals/`, `partner_logos/`, `print_collateral/`, `design_sheets/00_MAIN/01_client_profiles/02_graphic_assets/03_photo_guide/` in brand kit
- `03_monthly_cycles/`, `04_hl_subaccount_config/`, `_sessions/`, `_unsorted/` created empty
- `Walnos_Sitemap.md` created (stub — site blocks scraping)
- `Walnos_brand_guide.md` derived from `Walnos_brand_guide.html`

## Known Gaps
- `01_knowledge_base/rules/*` — all rule files missing, pending SOP_Brand_Diagnostic
- `02_brand_kit/design_sheets/*` — empty, pending SOP_Brand_Diagnostic
- No monthly cycles started — content plan not yet created
- `Walnos_Sitemap.md` is a stub — site unreachable for automated sitemap generation
- `Walnos_marketing_hub_url.txt` — stub only, URL TBD
- `_sessions/` — empty (no session exports exist yet)
- Product photography is the blocking issue per client docs — site launch depends on it

## Brand Identity (from brand guide + input collection)
- **Name:** Walnos
- **URL:** https://walnos.com/col/ (blocks scraping)
- **Founder:** Jonathan Valencia
- **Product:** Muebles de nogal certificado (beds, nightstands, dining sets, coffee tables, benches)
- **Colors:** Marrón #332421, Verde #B5B070, Gris #3D3D3D, Cream #F6F4EE, Blanco #FFFFFF
- **Fonts:** Avenir Next Cyr (titles), Nunito (body) — 68 font files in 02_brand_kit/fonts/
- **Tagline:** "Muebles en madera maciza"
- **Email:** hola@walnos.com
- **Platform:** WordPress (site under redesign)

## Notes
- Brand is pre-cycle — no content plan, no image generation, no copy work done yet
- Session file from marketing brain creation may exist but wasn't found in the original folder
- Brand guide .html is comprehensive (625 lines) — includes logo, color, typography, voice, and applications sections
- COLORES.txt is redundant with brand guide but kept as quick-reference asset