# Walnos — Project Instructions

## Must-Read References
- `01_knowledge_base/00_Raw_Intelligence_Doc.html` — Raw research
- `01_knowledge_base/01_Genesis_Report.html` — Genesis report
- `01_knowledge_base/research-and-notes/Walnos_Input_Collection.md` — Client input collection
- `01_knowledge_base/research-and-notes/Walnos - Estrategia de Marca y Sitio Web.docx` — Brand & website strategy
- `02_brand_kit/Walnos_brand_guide.html` — Brand guidelines

## Knowledgebase
- `01_knowledge_base/00-07.*` — Numbered research docs at root
- `01_knowledge_base/research-and-notes/` — Raw client materials (meeting transcripts, action items, strategy doc, input collection, NOTAS, market research)
- `01_knowledge_base/rules/` — Brand-specific rules (empty, pending SOP_Brand_Diagnostic)
- `01_knowledge_base/source_materials/` — Empty

## Brand Kit
- `02_brand_kit/logos/` — 9 logo files (.png, .jpg, .psd) — logo lockups for marrón/verde/cream, favicons
- `02_brand_kit/fonts/` — Avenir Next Cyr + Nunito (68 files, all weights & formats)
- `02_brand_kit/COLORES.txt` — Color reference (Marrón, Verde, Gris)
- `02_brand_kit/Walnos_brand_guide.html` — Full brand guide (SOURCE — use this, not the .md, as authoritative)
- `02_brand_kit/product_visuals/` — Empty
- `02_brand_kit/partner_logos/` — Empty
- `02_brand_kit/print_collateral/` — Empty
- `02_brand_kit/design_sheets/` — Empty (pending SOP_Brand_Diagnostic)

## Monthly Cycles
- No cycles exist yet — brand is pre-cycle (content plan not started)

## Brand Voice
- **Tone:** Cálida, auténtica, atemporal. Habla como artesano, no como vendedor.
- **Lead with:** material (nogal certificado), oficio, proceso orgánico, durabilidad.
- **Avoid:** mayúsculas sostenidas, signos de exclamación, descuentos agresivos, jerga corporativa.
- **Language:** Spanish (Colombia). Tú/usted cercano según canal.

## Brand Identity
- **Name:** Walnos
- **URL:** https://walnos.com/col/ (Colombia)
- **Founder:** Jonathan Valencia (w/ Danilo Sarria)
- **Product:** Muebles en madera maciza — certified Colombian nogal cafetero
- **Price range:** $2.8M–$5M COP
- **Colors:** Primary Marrón #332421, Secondary Verde #B5B070, Gris Texto #3D3D3D, Cream #F6F4EE
- **Fonts:** Avenir Next Cyr (display/titles), Nunito (body)
- **Tagline:** "Muebles en madera maciza"
- **Territorio de marca:** Madera, calidez, oficio
- **Social:** Instagram (pending strategy), WhatsApp (active sales channel)
- **Email:** hola@walnos.com
- **Competitors:** La Carpintería (primary), Macizo Colombia, Zientte, BoConcept, Roche Bobois