# Sierra Nevada Holdings — Brand Guide (derived)

**Source:** `02_brand_kit/SierraNevada_brand_guide.html` (v1.0, 2025)

## Colors

| Role | Name | Hex |
|---|---|---|
| Primary | Forest | #1B2A22 |
| Secondary / Accent | Sage | #A7AE85 |
| Accent (energy) | Amber | #E8A867 |
| Background | Cream | #F4ECDC |
| Neutral | White | #FFFFFF |

**Approved combinations:** Forest + Cream (primary), Forest + Amber (emphasis/CTA), Cream + Forest (light sections), Sage + Forest (labels/tags), Amber + Forest (action buttons). Avoid Sage + Cream (low contrast).

## Typography

| Level | Font | Size | Weight | Use |
|---|---|---|---|---|
| Display | Bebas Neue | 64–140px | 400 | Heros, banners, social covers |
| H1 | Inter | 48–80px | 800 | Main page/section titles |
| H2 | Inter | 32–48px | 700 | Section subtitles |
| H3 | Inter | 22–28px | 600 | Card/module subtitles |
| Body L | Inter | 17–18px | 400–500 | Main paragraphs |
| Body M | Inter | 14–16px | 400 | Secondary paragraphs |
| Caption | Inter | 11–13px | 500–600 | Labels, tags, eyebrows |

## Logo
- 2 variants: horizontal (full) and mark (icon-only)
- Both available as PNG in `02_brand_kit/logos/`
- Clear space: height of the "M" on each side
- Do not distort, recolor, add shadows/effects, or rotate

## Voice & Tone
- **Claro** — No jargon, every figure has context
- **Directo** — Point first, no filler
- **Premium** — Quality proven by facts (SFC fiducia, real deeds, professional management)
- **Educativo** — Explain fractional investment; informed investors are best ambassadors
- **Humano** — Real people making real financial decisions

**Tone reminder:** "No vendemos vacaciones. No vendemos sueños. Vendemos un activo con estructura legal, retorno medible y gestión profesional. Cada pieza de comunicación debe poder responder: ¿qué número lo respalda?"

## Imagery
- Real architecture photography, no synthetic renders or generic resort stock
- Clean composition, natural light, warm tones aligned with Forest–Sage–Amber palette
- Include local context (Barú, Cartagena)
- Real people, not forced stock poses
- Text overlay: Forest (#1B2A22) at 55–70% opacity

## Components
- **Buttons:** Primary (Forest/Cream), CTA (Amber/Forest), Secondary (outline Forest), Ghost (outline Sage)
- **Spacing:** 8px grid — xs(4), sm(8), md(16), lg(24), xl(40), 2xl(64), 3xl(96)
- **Border radius:** 0px (sharp), 4px (default), 8px (soft), pill for tags