# Sierra Nevada Holdings ΓÇö Brand Context

## Status
Brand folder restructured per FOLDER_STRUCTURE_TEMPLATE.md (July 2026). Colombian real estate developer ΓÇö active brand with HL subaccount fully configured. No monthly cycles started yet.

## Structure
- `01_knowledge_base/` ΓÇö 8 numbered research docs (00ΓÇô07) at root
  - `source_materials/` ΓÇö 10 client/third-party files (PDF brochures, meeting notes, strategy PDF, design terminology doc)
  - `research-and-notes/` ΓÇö 3 Coordenadas-authored files (buyer psychology research, competitor research, buyer personas)
  - `rules/` ΓÇö Empty, pending SOP_Brand_Diagnostic
- `02_brand_kit/` ΓÇö Brand guide, logos, empty subfolders
  - `SierraNevada_brand_guide.html` ΓÇö Source brand guide (v1.0, 2025)
  - `SierraNevada_brand_guide.md` ΓÇö Derived from .html
  - `logos/` ΓÇö 2 PNG logo variants (horizontal + mark)
  - `product_visuals/` ΓÇö Empty
  - `partner_logos/` ΓÇö Empty
  - `print_collateral/` ΓÇö Empty
  - `design_sheets/00_MAIN/01_client_profiles/02_graphic_assets/03_photo_guide/` ΓÇö Empty
- `03_monthly_cycles/` ΓÇö Empty (no cycles started)
- `04_hl_subaccount_config/` ΓÇö Complete HL subaccount setup:
  - `artifacts/` ΓÇö 14 numbered config artifacts (01 Strategy Brief through 14 Knowledgebase Content) + Sprint_Dashboard.html
  - `research/` ΓÇö 6 research files (strategy brief, conversation flow versions v1/v2/final, team members, brand kit data)
  - `screenshots/` ΓÇö 44 screenshots across phases 1ΓÇô7 documenting the full HL setup process
  - `assets/` ΓÇö Brand kit preview HTML + 2 logo files (horizontal + vertical)
  - `co.logo-60.png` ΓÇö HL branding artifact
- `_sessions/` ΓÇö 1 session export (deep-dive-sprint.html)
- `_unsorted/` ΓÇö Empty
- Root: `marketing_brain.html`, `masterStrategyDoc.html`, `SierraNevada_Sitemap.md` (stub), `SierraNevada_marketing_hub_url.txt` (stub)

## Changes Applied (July 2026 restructure audit)
- `_knowledgebase/` → `01_knowledge_base/`: numbered docs kept at root, client files sorted into `source_materials/`, Coordenadas-authored research into `research-and-notes/`
- `BrandKit/` → `02_brand_kit/`: logos remain in `logos/`, brand guide moved from root into brand kit, .md derived
- `hl_subaccount_config/` → `04_hl_subaccount_config/` — internal structure preserved as-is
- `hl-subaccount-config-v1/` (empty ghost dir) ΓÇö deleted
- `sierra-nevada-deep-dive-sprint.html` (root) → `_sessions/`
- `02_brand_kit/` subfolders created: product_visuals/, partner_logos/, print_collateral/, design_sheets/
- `03_monthly_cycles/`, `_sessions/`, `_unsorted/` ΓÇö created

## Known Gaps
- `01_knowledge_base/rules/` ΓÇö Empty, pending SOP_Brand_Diagnostic
- `02_brand_kit/product_visuals/`, `partner_logos/`, `print_collateral/`, `design_sheets/` ΓÇö Empty
- `03_monthly_cycles/` ΓÇö Empty (brand is pre-cycle)
- `SierraNevada_Sitemap.md` ΓÇö Stub only (site blocks automated scraping)
- `SierraNevada_marketing_hub_url.txt` ΓÇö Stub only, URL TBD
- No infographic briefs, blog posts, or landing pages yet

## Brand Identity (from AGENT.md + brand guide)
- **Name:** Sierra Nevada Holdings S.A.S.
- **Website:** sierranevadaholdings.com
- **Category:** Luxury pre-construction real estate development
- **Location:** Cartagena, Colombia (Bar├║ + Bayunca projects)
- **Pricing:** 2% reservation / 26-month 0% interest / fractional from $25K
- **Projects:** Hamashiaj Land (Bar├║, $500KΓÇô$1.2M), Santillana del Mar (Bayunca, $194KΓÇô$617K)
- **Colors:** Forest #1B2A22, Sage #A7AE85, Amber #E8A867, Cream #F4ECDC
- **Fonts:** Bebas Neue (display), Inter (body)
- **Tone:** Authoritative, data-driven, direct, protective
- **Tagline:** (not specified ΓÇö "Inversi├│n inteligente en Bar├║" used in copy)
- **Key differentiators:** Patrimonio aut├│nomo, milestone contracts, 100% remote purchase, fractional ownership with registered deed, investor dashboard

## Notes
- Brand is pre-cycle ΓÇö no content plan, no image generation, no copy work done
- HL subaccount setup is extensive: 14 artifacts, 6 research files, 44 screenshots (same pattern as MAX_GYM)
- Core positioning: converts international real estate investment into a protected, visible, profitable asset
- Primary target: Colombian diaspora in US (77% in Florida), $150KΓÇô$1.2M+ investment capacity
- Deep-dive sprint session available in `_sessions/`