# CONTEXT.md — PayWise — Task Routing

Read this first. It routes a request to the right place.

| If the request is about... | Go to... |
|---|---|
| Brand identity, positioning, strategy | `PayWise_marketing_brain.html`, `PayWise_MasterStrategyDoc.html`, `01_knowledge_base/` |
| Visual identity, colors, fonts, logos | `02_brand_kit/` |
| This month's content plan | `03_monthly_cycles/2026-06_JUL/01_content_plan/` |
| Carousel/blog/infographic prompts or copy | `03_monthly_cycles/2026-06_JUL/02_prompts_and_copy/` and `04_infographic_briefs/` |
| Image generation | `03_monthly_cycles/2026-06_JUL/03_image_generation/` |
| The live monthly drop / landing page | `03_monthly_cycles/2026-06_JUL/05_landing_page/` |
| Scheduling status | `03_monthly_cycles/2026-06_JUL/06_scheduling/` |
| Performance report | `03_monthly_cycles/2026-06_JUL/07_report/` |
| An urgent/custom request outside the normal cycle | Create a new `03_monthly_cycles/AH-[YYYYMMDD]-[slug]/` folder |

## Brand Voice Guardrails

**Always:** Lead with CBTT license. Use specifics and numbers. Sound like a trusted local institution.
**Never:** "solutions," "leveraging," "seamless," "cashless revolution," "digital-first," "256-bit encryption," "empower," startup-pitch language.

## Current Cycle

2026-06_JUL — Phase 1: Fix the Leak. Activation over acquisition.