# BRIEF — PayWise QR Payments landing page + blog post (MercadoPago mirror)

**Brand:** PayWise Limited (Trinidad & Tobago)
**Project:** `05_projects/qr-payments-landing+blog` — standalone project, not part of the monthly cycle
**Started:** 2026-09-24
**Language:** English
**Status:** first draft built, in review

## Goal

Mirror the structure of two competitor pages and rewrite them for PayWise:

- MercadoPago — `mercadopago.com.ar/herramientas-para-vender/cobrar-con-qr` → `qr-payments-landing.html`
- MercadoLibre (Vendedores) — `todo-lo-que-tenes-que-saber-para-empezar-cobrar-con-qr` → `blog-get-paid-with-qr.html`

Rule: **same layout and sections, fewer allowed, never more.** Only the middle of the
page is built — plain header, plain footer.

## Decisions (locked)

| Decision | Choice |
|---|---|
| Format | Self-contained static HTML (inline CSS), openable in a browser |
| Visual style | Same section order as MercadoPago, restyled in PayWise brand |
| Images | Existing PayWise assets from `02_brand_kit/` and `05_projects/` |
| Fees | Real numbers from `paywise.co/fees` |

## Landing page — section map (MercadoPago → PayWise)

| # | MercadoPago | PayWise |
|---|---|---|
| 1 | Hero "Cobrá con QR" | Hero — QR, no hardware + CBTT trust line |
| 2 | 3 shortcut cards | 3 anchor cards |
| 3 | Accepted cards / wallets | Accepted methods (Visa / Mastercard / LINX / PayWise wallet) |
| 4 | Get paid from the app (3 steps) | Same, with real app screenshots |
| 5 | Proposal to fit your business | Built for T&T businesses |
| 6 | Buy the QR Kit (hardware) | **Dropped** — QR is free in-app |
| 7 | Show your QR to win customers | Same |
| 8 | Fees & settlement | Real PayWise fees |
| 9 | Boost your store's reach | **Dropped** — no consumer marketplace |
| 10 | Business tools (4 cards) | Bulk payments · Invoicing/payment links · LINX POS/ePOS · Reporting |
| 11 | Do everything with your account | Wallet features (bills, top-up, P2P, card) |
| 12 | Ways to withdraw money | Agent cash-out + bank transfer |
| 13 | Business loan | **Dropped** — PayWise does not lend |
| 14 | Choose a card reader | **Dropped** — no own reader hardware |
| 15 | FAQ | Same, rewritten |
| 16 | Final CTA + legal | Same, CBTT/FIU disclaimer |

Net: 12 sections kept, 4 dropped.

## Fees used (source: paywise.co/fees)

| How they pay | When you're paid | Cost |
|---|---|---|
| PayWise wallet (wallet-to-wallet) | Instantly | Free |
| Credit / debit card | Next business day | 3.5% + $3.00 TTD |
| Bank transfer in | — | Free |
| Bank transfer out | — | $2.00 |

Other documented fees (context, not all shown on the page): pay at agent 1% (min $8),
bank transfer return $5.00, cash out at agent TBA.

## Blog post — mirror outline

Category "Grow your sales with QR payments" · H1 "Everything you need to know to start
getting paid with QR" · deck · "Less than 2 minutes" · four H2 Q&As:

1. How do I get my QR code?
2. How do customers pay with QR?
3. How do I see QR payments in my account?
4. Do you charge me for receiving QR payments?

Plus an inline image and a "Your next read" card. Internal links to
`paywise.co/qr-pos-payments/`, `/fees/`, `/get-paid/payment-links/`.

## Brand rules applied

- **Lead with the CBTT license.** Specifics and numbers. Trini-warm, short, no jargon.
- **Banned words:** solutions, leveraging, seamless, cashless (revolution), digital-first,
  256-bit encryption, empower, state-of-the-art, cutting-edge, bank-level security,
  startup-pitch language.
- Palette `#69CE57` / `#04507F` / `#1B92CE`; Poppins + Kalam; gradient `#04507F → #1B92CE → #1fa8d4`.

## Outputs

```
Brands/PayWise/05_projects/qr-payments-landing+blog/
├── BRIEF.md                       (this file)
├── qr-payments-landing.html
├── blog-get-paid-with-qr.html
├── assets/                        (PayWise images)
└── raw-sources/                   (source URL captures, notes)
```

## Open flag

Settlement wording: card payments read **next business day** (documented merchant proof
point); wallet-to-wallet reads **instantly**. The live QR page loosely says "instantly"
for both — confirm if cards should read "instant" too.