# PayWise — Infographic Design Briefs — September 2026

Language: English · Brand: PayWise Limited · Cycle: 2026-09_SEP (Pharmacy & Storefront Outreach)

Three infographics, all aimed at the September push: turning pharmacies and storefronts into PayWise bill-payment locations. Every number below comes from the content plan and the agent commission sheet — $2 TTD per general bill payment, 3% on Digicel and bMobile top-ups, 0.625% on local remittances (min $5), and the T&TEC/WASA zero-commission disclosure stated up front, per brand policy.

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## Infographic 1 — Pharmacies: Bill Payments Do More Than Pay $2
_Persona: Agent Storefront Network · Purpose: educate + persuade (two-layer value: commission plus add-on purchase) · Publish: Week 1 (Sep 5)_

### Overview
A pharmacy owner sees one number ($2) and thinks "that's it?" This infographic answers with the full picture: the commission stack and the monthly visitor behind every bill payment. Static image for Instagram feed and blog embed (Blog Post 1 and the cold-email sequence can both point to it).

### Dimensions & Format
- Canvas: 1080 × 1350 px (4:5 vertical)
- Orientation: vertical, top-to-bottom reading flow
- Resolution: 72 dpi web; reusable at 300 dpi for the agent one-pager
- Placement: Instagram feed, blog embed, email attachment support

### Visual Hierarchy
- Hero area: kicker "PHARMACIES" + headline "Bill Payments Do More Than Pay $2", set large at top
- Flow: top-to-bottom — storefront illustration, then three commission bars, then closing line
- The three bars are the data spine; each gets equal weight, sized to feel like a stack, not a chart to be measured
- Closing handwritten line ("Every bill payer is a monthly visitor.") is the emotional landing, smallest type on the page

### Color System
- Background: White `#FFFFFF`
- Primary bars: Forest Green `#5FAD4A` and Navy `#04507F` alternating
- Accent: Lime Green `#69CE57` (awning, ring motif, kicker underline)
- Headline text: Carbon `#141414`
- Labels and small print: Navy `#04507F`
- Neutral: light green ring outlines at ~20% opacity for the background motif

### Typography
- Headline: Poppins ExtraBold, ~64 px, sentence case
- Kicker: Poppins SemiBold, ~24 px, all caps, letter-spaced
- Bar labels: Poppins SemiBold, ~30 px, numbers set larger than words (dollar figures ~40 px)
- Closing line: Kalam Bold, ~34 px — the one handwritten moment on the page
- No Arial, no system fonts, no third typeface

### Data Presentation
- Three horizontal bars with rounded ends, values written as text on/next to each bar:
  - "$2 per bill payment"
  - "3% on Digicel & bMobile top-ups"
  - "0.625% on local remittances · min $5"
- Bar lengths suggest relative weight (top-up % reads as the widest visual block); exact numbers carry the information, not the bar geometry
- No pie charts, no icon grids — one simple storefront illustration at top only
- Callout treatment: numbers in Poppins ExtraBold, labels in regular weight beside them

### Layout Structure
- Header: kicker + headline, left-aligned, top 20% of canvas
- Illustration block: simple flat pharmacy storefront with a small "Pay your bills here" style sign, ~25% of canvas
- Data block: three bar rows stacked with generous white space, ~35% of canvas
- Footer: Kalam closing line + small "Setup is free." note; logo bottom right (composite step, not in the generated image)
- White space: generous — this is a clean/minimal piece, not data-dense

### Style Summary
- Density: clean/minimal, one message per block
- Tone: confident, plain-spoken, addressed to a pharmacy owner across a counter — no "revenue opportunity" language
- Design reference keywords: flat vector pharmacy illustration, rounded bar chart, Caribbean storefront, green-blue fintech palette, ring motif

### Generation Prompt — infographic.1
Flat vector infographic on a white background, clean and uncluttered. At the top, a simple illustrated Caribbean pharmacy storefront with a lime green awning and a small blank sign, drawn in forest green and navy blue outline style, framed by two thin concentric rings in light green as a decorative motif. Below the illustration, three horizontal rounded bars stacked vertically, alternating forest green and navy blue, each with a short label beside it. The kicker at the very top reads exactly: "PHARMACIES". The headline below it reads exactly: "Bill Payments Do More Than Pay $2". The three bar labels read exactly: "$2 per bill payment", "3% on Digicel & bMobile top-ups", "0.625% on local remittances, min $5". At the bottom, one line in a handwritten script style reads exactly: "Every bill payer is a monthly visitor." No agregues ningún otro texto fuera del indicado, ni logos, ni códigos de color. Vertical 4:5 format. PayWise palette: white background, forest green, navy blue, lime green accents, dark grey text.

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## Infographic 2 — The Bill Payment Customer Loop
_Persona: Agent Storefront Network · Purpose: explain a process (the recurring loop: pay bill → see merchandise → return next month) · Publish: Week 3 (Sep 18)_

### Overview
The commission numbers alone undersell the offer. This piece shows the loop that makes a bill-payment pharmacy worth it: the bill brings the customer in monthly, and every return visit is another chance to sell. It pairs with Blog Post 3 (the commission-truth post) — the blog discloses what T&TEC/WASA pay, the infographic shows why the traffic still counts.

### Dimensions & Format
- Canvas: 1080 × 1350 px (4:5 vertical)
- Orientation: vertical; circular loop diagram centered in the body
- Resolution: 72 dpi web
- Placement: Instagram feed, blog embed on Blog Post 3, agent presentation support slide

### Visual Hierarchy
- Hero area: headline at top — "Every Bill Is a Monthly Reason to Walk In"
- Flow: radial — five nodes arranged in a clockwise circle with arrows between them, starting at the top node
- Reading order: numbered 1–5 around the loop, arrows make the direction unmistakable
- The loop shape itself is the message: it closes. No dead-end.

### Color System
- Background: warm beige (brand-adjacent neutral used across September's pharmacy content, ~`#F3EEE4`)
- Loop ring and arrows: Forest Green `#5FAD4A`
- Node circles: Navy `#04507F` fill with white label text; alternate nodes in white fill with navy text for rhythm
- Headline: Carbon `#141414`
- Accent: Lime Green `#69CE57` on the arrowheads and the center dot
- Center of the loop: simple pharmacy counter illustration in navy line style on a white circle

### Typography
- Headline: Poppins ExtraBold, ~56 px, two lines, sentence case
- Node labels: Poppins SemiBold, ~24 px, max 4–5 words per node
- Step numbers: Poppins ExtraBold, ~28 px, inside small lime green circles
- One Kalam accent allowed on the "Returns next month" node ("every month!" style emphasis) — the only handwritten element

### Data Presentation
- No charts — this is a process diagram, five nodes, clockwise:
  1. "Walks in to pay a bill"
  2. "Bill paid in minutes"
  3. "Sees your merchandise"
  4. "Returns next month"
  5. "Another chance to sell"
- Arrow weight consistent throughout; no node larger than another (the loop has no hero step)
- No stock icon people — the counter illustration in the center carries the pharmacy setting

### Layout Structure
- Header: headline, top 18% of canvas, left-aligned
- Body: loop diagram occupying the central ~60%, comfortably centered with margin
- Footer: one supporting line "The bill brings them back. The rest is yours." + logo bottom right (composite step)
- White space: the beige field does the breathing; keep at least 60 px between loop edge and canvas edge

### Style Summary
- Density: clean, diagram-led, single concept
- Tone: warm, specific to a pharmacy counter — uses the phrase "monthly reason to walk in" per the content plan copy direction
- Design reference keywords: circular loop diagram, ring motif, pharmacy counter line illustration, warm neutral background, green-blue arrows

### Generation Prompt — infographic.2
Flat vector infographic on a warm beige background. Centered in the body, a circular loop diagram: five rounded node circles arranged in a ring, connected clockwise by forest green arrows with lime green arrowheads, and in the center of the ring a simple line illustration of a pharmacy counter with a small blank sign, drawn in navy blue on a white circle. Each node holds a short label and a small numbered dot. The headline at the top reads exactly: "Every Bill Is a Monthly Reason to Walk In". The five node labels read exactly: "Walks in to pay a bill", "Bill paid in minutes", "Sees your merchandise", "Returns next month", "Another chance to sell". At the bottom, one supporting line reads exactly: "The bill brings them back. The rest is yours." No agregues ningún otro texto fuera del indicado, ni logos, ni códigos de color. Vertical 4:5 format. PayWise palette: warm beige background, forest green, navy blue, lime green accents, dark grey headline text.

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## Infographic 3 — PayWise Biller & Commission Map
_Persona: Agent Storefront Network · Purpose: compare + disclose (which billers pay what, including the two that pay nothing) · Publish: Week 4 (Sep 24)_

### Overview
The full-disclosure piece. Every connected biller and every commission amount on one canvas, including the line most companies bury: T&TEC and WASA pay zero commission. Per the content plan copy direction — no small print, no hidden rows. This is the companion to Newsletter 4 (the September agent bulletin) and Blog Post 3, and the piece an agent can screenshot and keep.

### Dimensions & Format
- Canvas: 1080 × 1080 px (1:1 square — a fixed table layout reads better square than tall)
- Orientation: square, top-to-bottom
- Resolution: 72 dpi web
- Placement: Instagram feed, agent bulletin embed, downloadable commission sheet

### Visual Hierarchy
- Hero area: headline "The Biller & Commission Map" + subline "No small print."
- Flow: top-to-bottom table — six fixed rows, biller left, commission right
- The two zero-commission rows sit at the top, not buried at the bottom: honesty is the design decision here
- Row text is uniform weight; no row gets visual favoritism

### Color System
- Background: White `#FFFFFF`
- Header band: Navy `#04507F` with white headline text
- Rows: alternating white and very light green (`#EAF5E6`); biller names in Forest Green `#5FAD4A` SemiBold
- Commission values: Carbon `#141414` ExtraBold, right-aligned
- Zero-commission rows: navy text instead of green for the value — a quiet distinction, not a red flag (no red in the palette, ever)
- Accent: Lime Green `#69CE57` divider under the header and on the "No small print." subline

### Typography
- Headline: Poppins ExtraBold, ~58 px, white on navy band
- Subline: Kalam Bold, ~32 px, lime green — the handwritten honesty cue
- Biller names: Poppins SemiBold, ~30 px
- Commission values: Poppins ExtraBold, ~30 px
- Footer note: Poppins Regular, ~22 px, navy

### Data Presentation
- Fixed six-row table, no charts:
  - "T&TEC — commission-free"
  - "WASA — commission-free"
  - "Digicel & bMobile top-ups — 3%"
  - "General bill payments — $2 TTD"
  - "Local remittances — 0.625% · min $5"
  - "Gift cards — higher commission"
- Divider lines in light green between rows; consistent row height
- No icons per row — the table is the information; decoration would dilute the disclosure

### Layout Structure
- Header band: navy block with headline + Kalam subline, top 22% of canvas
- Table block: six rows, ~55% of canvas, even spacing
- Footer: "Know it before you sign." + the WhatsApp agent line reference; logo bottom right (composite step)
- White space: even and disciplined — a table piece lives or dies on alignment

### Style Summary
- Density: data-rich but flat — six rows, one message: everything on the table
- Tone: straightforward, almost plain-spoken; the design serves the disclosure
- Design reference keywords: fixed table layout, fintech disclosure sheet, navy header band, green row labels, square social format

### Generation Prompt — infographic.3
Flat vector infographic on a white background, table-style layout. At the top, a solid navy blue header band with a rounded bottom edge. Below the band, six evenly spaced horizontal rows separated by thin light green divider lines, each row with a biller name on the left in green and a commission value on the right in dark grey. The headline inside the navy band reads exactly: "The Biller & Commission Map". Below the headline, a short handwritten script subline reads exactly: "No small print." The six rows read exactly: "T&TEC — commission-free", "WASA — commission-free", "Digicel & bMobile top-ups — 3%", "General bill payments — $2 TTD", "Local remittances — 0.625%, min $5", "Gift cards — higher commission". At the bottom, one footer line reads exactly: "Know it before you sign." No agregues ningún otro texto fuera del indicado, ni logos, ni códigos de color. Square 1:1 format. PayWise palette: white background, navy blue header, forest green labels, lime green accents, dark grey values.

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_Total infographics: 3 · Brand: PayWise · Month: September 2026 · All three run through the automated image-generation pipeline (`infographic.N` keys in `infographic-image-prompts.json`); the briefs above remain the human design reference for QA and touch-up._