Infographic 1 · Week 1 (Sep 5)
Pharmacies: Bill Payments Do More Than Pay $2
Persona: Agent Storefront Network · Purpose: educate + persuade (two-layer value: commission plus add-on purchase)
Overview
A pharmacy owner sees one number ($2) and thinks "that's it?" This infographic answers with the full picture: the commission stack and the monthly visitor behind every bill payment. Static image for Instagram feed and blog embed.
Dimensions & Format
- Canvas: 1080 × 1350 px (4:5 vertical)
- Orientation: vertical, top-to-bottom reading flow
- Resolution: 72 dpi web; reusable at 300 dpi for the agent one-pager
Visual Hierarchy
Hero: kicker "PHARMACIES" + headline "Bill Payments Do More Than Pay $2". Flow: top-to-bottom — storefront illustration, three commission bars, closing line. The three bars are the data spine; the Kalam closing line ("Every bill payer is a monthly visitor.") is the emotional landing.
Color System
- Background: #FFFFFF (white)
- Primary bars: #5FAD4A (forest green) and #04507F (navy), alternating
- Accent: #69CE57 (lime green) — awning, ring motif, kicker underline
- Headline text: #141414 (carbon)
- Labels: #04507F · Ring motif outlines at ~20% opacity
Typography
- Headline: Poppins ExtraBold ~64 px, sentence case
- Kicker: Poppins SemiBold ~24 px, all caps, letter-spaced
- Bar labels: Poppins SemiBold ~30 px; dollar figures ~40 px
- Closing line: Kalam Bold ~34 px — the one handwritten moment
Data Presentation
Three horizontal rounded bars, values as text: "$2 per bill payment", "3% on Digicel & bMobile top-ups", "0.625% on local remittances · min $5". Exact numbers carry the information, not bar geometry. No pie charts, no icon grids — one storefront illustration only.
Layout Structure
Header (kicker + headline) top 20% · storefront illustration ~25% · bar block ~35% · footer: Kalam closing line + "Setup is free." note; logo bottom right (composite step). Generous white space — clean/minimal piece.
Style Summary
Density: clean/minimal. Tone: confident, plain-spoken, addressed to a pharmacy owner across a counter — no "revenue opportunity" language. Keywords: flat vector pharmacy illustration, rounded bar chart, Caribbean storefront, green-blue fintech palette, ring motif.
Generation Prompt — infographic.1Flat vector infographic on a white background, clean and uncluttered. At the top, a simple illustrated Caribbean pharmacy storefront with a lime green awning and a small blank sign, drawn in forest green and navy blue outline style, framed by two thin concentric rings in light green as a decorative motif. Below the illustration, three horizontal rounded bars stacked vertically, alternating forest green and navy blue, each with a short label beside it. The kicker at the very top reads exactly: "PHARMACIES". The headline below it reads exactly: "Bill Payments Do More Than Pay $2". The three bar labels read exactly: "$2 per bill payment", "3% on Digicel & bMobile top-ups", "0.625% on local remittances, min $5". At the bottom, one line in a handwritten script style reads exactly: "Every bill payer is a monthly visitor." No agregues ningún otro texto fuera del indicado, ni logos, ni códigos de color. Vertical 4:5 format. PayWise palette: white background, forest green, navy blue, lime green accents, dark grey text.
Infographic 2 · Week 3 (Sep 18)
The Bill Payment Customer Loop
Persona: Agent Storefront Network · Purpose: explain a process (bill payment → merchandise → repeat visit)
Overview
The commission numbers alone undersell the offer. This piece shows the loop: the bill brings the customer in monthly, and every return visit is another chance to sell. Pairs with Blog Post 3 — the blog discloses what T&TEC/WASA pay, the infographic shows why the traffic still counts.
Dimensions & Format
- Canvas: 1080 × 1350 px (4:5 vertical)
- Orientation: vertical; circular loop diagram centered in the body
- Resolution: 72 dpi web
- Placement: Instagram feed, Blog Post 3 embed, agent presentation support slide
Visual Hierarchy
Hero: headline "Every Bill Is a Monthly Reason to Walk In". Flow: radial — five nodes in a clockwise circle with arrows, numbered 1–5 from the top node. The loop shape itself is the message: it closes. No dead-end.
Color System
- Background: warm beige #F3EEE4 (brand-adjacent neutral used across September's pharmacy content)
- Loop ring and arrows: #5FAD4A
- Nodes: #04507F fill with white labels; alternating white fill with navy text
- Headline: #141414 · Accent: #69CE57 on arrowheads, step dots, center dot
Typography
- Headline: Poppins ExtraBold ~56 px, two lines, sentence case
- Node labels: Poppins SemiBold ~24 px, max 4–5 words per node
- Step numbers: Poppins ExtraBold ~28 px in small lime green circles
- One Kalam accent on the "Returns next month" node — the only handwritten element
Data Presentation
Process diagram, five nodes clockwise: "Walks in to pay a bill" → "Bill paid in minutes" → "Sees your merchandise" → "Returns next month" → "Another chance to sell". Consistent arrow weight; no node larger than another. No stock icon people — the counter illustration in the center carries the pharmacy setting.
Layout Structure
Header (headline, left-aligned) top 18% · loop diagram central ~60% with at least 60 px margin from canvas edge · footer: "The bill brings them back. The rest is yours." + logo bottom right (composite step).
Style Summary
Density: clean, diagram-led, single concept. Tone: warm, specific to a pharmacy counter — uses "monthly reason to walk in" per the content plan copy direction. Keywords: circular loop diagram, ring motif, pharmacy counter line illustration, warm neutral background, green-blue arrows.
Generation Prompt — infographic.2Flat vector infographic on a warm beige background. Centered in the body, a circular loop diagram: five rounded node circles arranged in a ring, connected clockwise by forest green arrows with lime green arrowheads, and in the center of the ring a simple line illustration of a pharmacy counter with a small blank sign, drawn in navy blue on a white circle. Each node holds a short label and a small numbered dot. The headline at the top reads exactly: "Every Bill Is a Monthly Reason to Walk In". The five node labels read exactly: "Walks in to pay a bill", "Bill paid in minutes", "Sees your merchandise", "Returns next month", "Another chance to sell". At the bottom, one supporting line reads exactly: "The bill brings them back. The rest is yours." No agregues ningún otro texto fuera del indicado, ni logos, ni códigos de color. Vertical 4:5 format. PayWise palette: warm beige background, forest green, navy blue, lime green accents, dark grey headline text.
Infographic 3 · Week 4 (Sep 24)
PayWise Biller & Commission Map
Persona: Agent Storefront Network · Purpose: compare + disclose (which billers pay what, including the two that pay nothing)
Overview
The full-disclosure piece. Every connected biller and every commission amount on one canvas, including the line most companies bury: T&TEC and WASA pay zero commission. No small print, no hidden rows — the piece an agent can screenshot and keep. Companion to Newsletter 4 and Blog Post 3.
Dimensions & Format
- Canvas: 1080 × 1080 px (1:1 square — a fixed table layout reads better square than tall)
- Orientation: square, top-to-bottom
- Resolution: 72 dpi web
- Placement: Instagram feed, agent bulletin embed, downloadable commission sheet
Visual Hierarchy
Hero: headline "The Biller & Commission Map" + Kalam subline "No small print." The two zero-commission rows sit at the top of the table, not buried at the bottom — honesty is the design decision here. Uniform row weight; no row gets visual favoritism.
Color System
- Background: #FFFFFF · Header band: #04507F with white headline
- Rows: alternating white and #EAF5E6; biller names in #5FAD4A
- Commission values: #141414 ExtraBold, right-aligned; zero-commission values in navy instead of green
- Accent: #69CE57 divider under header and on the subline
Typography
- Headline: Poppins ExtraBold ~58 px, white on navy band
- Subline: Kalam Bold ~32 px, lime green
- Biller names: Poppins SemiBold ~30 px · Commission values: Poppins ExtraBold ~30 px
- Footer note: Poppins Regular ~22 px, navy
Data Presentation
Fixed six-row table, no charts: "T&TEC — commission-free", "WASA — commission-free", "Digicel & bMobile top-ups — 3%", "General bill payments — $2 TTD", "Local remittances — 0.625% · min $5", "Gift cards — higher commission". Light green divider lines, consistent row height, no icons per row — decoration would dilute the disclosure.
Layout Structure
Navy header band with headline + subline, top 22% · six-row table ~55%, even spacing · footer: "Know it before you sign." + WhatsApp agent line reference; logo bottom right (composite step). Alignment is everything on a table piece.
Style Summary
Density: data-rich but flat — six rows, one message: everything on the table. Tone: straightforward, almost plain-spoken; the design serves the disclosure. Keywords: fixed table layout, fintech disclosure sheet, navy header band, green row labels, square social format.
Generation Prompt — infographic.3Flat vector infographic on a white background, table-style layout. At the top, a solid navy blue header band with a rounded bottom edge. Below the band, six evenly spaced horizontal rows separated by thin light green divider lines, each row with a biller name on the left in green and a commission value on the right in dark grey. The headline inside the navy band reads exactly: "The Biller & Commission Map". Below the headline, a short handwritten script subline reads exactly: "No small print." The six rows read exactly: "T&TEC — commission-free", "WASA — commission-free", "Digicel & bMobile top-ups — 3%", "General bill payments — $2 TTD", "Local remittances — 0.625%, min $5", "Gift cards — higher commission". At the bottom, one footer line reads exactly: "Know it before you sign." No agregues ningún otro texto fuera del indicado, ni logos, ni códigos de color. Square 1:1 format. PayWise palette: white background, navy blue header, forest green labels, lime green accents, dark grey values.