PayWise — Content Plan

OBJECTIVE Move a pharmacy owner from "what would I use this for?" to "this could add a small, recurring income stream and traffic." TITLE Your Pharmacy, Their Monthly Bill Stop SLIDE COPY Slide 1: Your pharmacy already has the trust. Slide 2: PayWise puts the bill-payment sign on it. Slide 3: Customers pay bills. They also buy from you. CAPTION If your shop is already the place people know, adding bill payments makes it the place they visit every month. Reply "PHARMACY" to this post or WhatsApp 1-868-610-9323 for the agent details.

OBJECTIVE Tell bill payers that PayWise bill-payment signs are already up in real T&T stores. TITLE Pay Your Bills Here SLIDE COPY Slide 1: The sign is already outside. Slide 2: WASA, T&TEC, Flow — paid in minutes. Slide 3: No stress. No long line. CAPTION PayWise signs are already up in T&T pharmacies and shops. Walk in, pay the bill, get on with your day. Search "PayWise" in your app store.

TITLE Why Bill Payments Turn a Pharmacy into a Neighbourhood Hub META DESCRIPTION A T&T pharmacy that accepts bill payments gives customers a monthly reason to walk in. Here is how PayWise turns that foot traffic into revenue. INTRO A customer walks in to pay a WASA bill and leaves with Panadol, vitamins, or a personal-care item. That is the pharmacy case for becoming a PayWise bill-payment location: the bill is the monthly reason to visit, and the storefront already has the trust. STRUCTURE H2: The monthly bill habit that already exists — T&TEC, WASA, Flow and Digicel bills are monthly obligations. H2: What happens when the payment point is a pharmacy — foot traffic converts to purchase. H2: How PayWise fits into the existing day — no hardware, no printer, Android/iOS/computer, SMS receipts sent automatically. H2: The CBTT licence behind the sign — PayWise is regulated, so the pharmacy is not processing money through an unknown app. CTA → Start the agent conversation: paywise.co contact / WhatsApp PUSH NOTIFICATION Line 1: A monthly bill stop can change your pharmacy traffic. Line 2: Read the full pharmacy guide.

SUBJECT LINE What if your pharmacy could attract bill-payers every month? PREVIEW TEXT Earn income from a service your customers already need. EMAIL BODY Hi [First Name], What if your pharmacy could attract twice as many customers—while earning additional income from a service they need every month? By becoming a bill-payment location, your pharmacy can serve both existing shoppers and new customers who visit specifically to pay their utility bills. Since bills are paid monthly, they can generate recurring foot traffic and additional opportunities for customers to purchase medication, personal-care products and other essentials. PayWise provides the bill payment platform, staff training, promotional materials and the support to get started. Setup is FREE. The attached presentation gives a brief overview. Schedule a 15-minute call to explore how PayWise could help your pharmacy grow. Simply reply to this email with your name and contact number. Regards, Ian T. Alleyne CEO | www.paywise.co

CONCEPT Show the two-layer value of becoming a bill-payment pharmacy: the direct commission and the add-on purchase that follows. KEY DATA POINTS - $2 TTD per bill payment. - 3% on Digicel and bMobile top-ups. - 0.625% on local remittances, minimum $5. - Every bill payer is a monthly visitor who may also buy medicine or personal-care items. COPY DIRECTION Speak to the pharmacy owner, not a boardroom. Use exact TTD amounts and avoid "revenue opportunity" language.

OBJECTIVE Put the earnings number in front of storefront owners quickly. TITLE $2 per Bill Payment SLIDE COPY Slide 1: $2 every time someone pays a bill. Slide 2: 3% on Digicel and bMobile top-ups. Slide 3: Free setup. No hardware. Staff training included. CAPTION $2 per bill payment. No special hardware. Training and support included. Message PayWise on WhatsApp at 1-868-610-9323.

OBJECTIVE Remove the equipment fear for pharmacy owners. TITLE No Hardware. No Fuss. SLIDE COPY Slide 1: You already have the counter. Slide 2: Your phone or computer runs PayWise. Slide 3: SMS receipts go out automatically. CAPTION No printer. No terminal. No installation visit. If your pharmacy has a phone or computer, it can process bill payments with PayWise.

OBJECTIVE Show small merchants the pain of turning down card payments. TITLE Stop Saying No to Card SLIDE COPY Slide 1: You take card? Slide 2: QR and payment links. No POS machine. Slide 3: Money in your bank next business day. CAPTION If you have ever had to say no when a customer asked for card, PayWise removes that. QR and WhatsApp payment links, money next business day.

TITLE How to Become a PayWise Agent: Costs, Setup, Training META DESCRIPTION Become a PayWise agent in T&T with free setup, no special hardware, and staff training. Here is what the process actually looks like. INTRO A PayWise bill-payment agent does not need to buy a terminal, install a printer, or wait weeks for approval. If you already run a pharmacy or storefront, you likely have what you need. STRUCTURE H2: What you need before you start — registered business, suitable storefront, Android/iOS/computer, minimum deposit. H2: The setup process in plain steps — contact PayWise, confirm the storefront, receive staff training, get promotional materials, start processing payments. H2: What the customer sees — walk-in customer asks to pay T&TEC/WASA/Flow, staff processes the bill, SMS receipt sends automatically. H2: How the money works — commission rates, payout rhythm, and the importance of not tying up cash. CTA → Message the agent line: URL / WhatsApp PUSH NOTIFICATION Line 1: You can become a PayWise agent without buying machines. Line 2: See the setup steps.

SUBJECT LINE Still thinking about the bill-payment sign? PREVIEW TEXT One short call can clear up setup, commission and training. EMAIL BODY Hi [First Name], Last week I sent over a short note about turning your pharmacy into a PayWise bill-payment location. The headline stays simple: your pharmacy can serve people who come in every month to pay utility bills, and those visits become another chance to sell medicine and personal-care items. PayWise handles the platform, staff training, promotional materials and support. There is no setup fee and no hardware to buy. If you are still deciding, a 15-minute call is enough to answer the main questions: which billers are connected, how commission works, and how quickly your staff can learn the flow. Just reply with your name and contact number. Regards, Ian T. Alleyne CEO | www.paywise.co

OBJECTIVE Anchor the agent offer in the CBTT licence. TITLE Licensed by the Central Bank SLIDE COPY Slide 1: Licensed by the Central Bank of Trinidad and Tobago. Slide 2: Not a random app. Regulated like your bank. Slide 3: The sign outside says it before you do. CAPTION The licence matters. Customers want to know their money is not going into a stranger's app. PayWise is CBTT-licensed.

OBJECTIVE Disclose T&TEC and WASA zero commission before the owner finds out elsewhere. TITLE The T&TEC & WASA Truth SLIDE COPY Slide 1: T&TEC and WASA bills pay zero commission. Slide 2: Top-ups and other billers carry your margin. Slide 3: We say it early. So you know exactly what you are signing. CAPTION Yes, T&TEC and WASA payments are commission-free. That is the honest part. The full picture: top-ups, remittances and other billers are where the money sits, and the foot traffic is yours regardless.

TITLE T&TEC and WASA Are Commission-Free: What Agents Actually Earn META DESCRIPTION PayWise agents earn zero commission on T&TEC and WASA payments. Here is the full picture: top-ups, remittances, other billers, and foot traffic. INTRO The two largest utility payments in Trinidad and Tobago are T&TEC and WASA, and PayWise agents do not earn commission on either one. That needs to be disclosed clearly, because a pharmacy owner who finds out late may feel misled. STRUCTURE H2: The two billers that pay zero commission — T&TEC and WASA are commission-free for agents. H2: Where the commission does come from — $2 per general bill payment, 3% top-up commission, 0.625% remittance. H2: Why foot traffic still matters — every bill payer is a monthly store visitor; sale of medicine and personal-care items is the hidden margin. H2: What to ask before you sign — payout timing, support phone line, transaction reversal protocol, realistic daily volume. CTA → Download the agent commission sheet: URL PUSH NOTIFICATION Line 1: T&TEC and WASA pay zero commission. Here is why. Line 2: Read the agent commission truth.

SUBJECT LINE Pay T&TEC at the pharmacy near you PREVIEW TEXT Skip the long line. Walk into a PayWise storefront and pay on the spot. EMAIL BODY Hi [First Name], If you still queue to pay T&TEC or WASA, this is your sign to stop. PayWise bill-payment locations are already operating in pharmacies and shops across T&T. You walk in, tell the person at the counter which bill you are paying, and the receipt arrives by SMS. PayWise is licensed by the Central Bank of Trinidad and Tobago. It is not a random app. And you do not need to have the PayWise app on your phone to pay at a participating store. Next time T&TEC is due, look for the "Pay your bills here" sign. → Find a PayWise location: URL

CONCEPT Visualize the loop from bill payment to sale to repeat visit. KEY DATA POINTS - Customer enters to pay a utility bill. - The bill is processed in minutes. - The customer sees pharmacy merchandise while waiting. - The same customer returns next month. - Each return is another chance to sell health and personal-care items. COPY DIRECTION Keep it specific to a pharmacy counter. Use the phrase "monthly reason to walk in."

OBJECTIVE Make the combined trip feel natural for bill payers. TITLE Pharmacy + Bill Pay = One Trip SLIDE COPY Slide 1: Pick up your prescription. Slide 2: Pay T&TEC in the same visit. Slide 3: Your money stays local. CAPTION One trip. Prescription in one hand, bill paid with the other. That is what a local PayWise pharmacy is for.

TITLE Where to Pay Utility Bills in Trinidad Without the Bank Line META DESCRIPTION Pay T&TEC, WASA, Flow, Digicel and bMobile at PayWise storefronts in Trinidad. No bank queue, no special hardware, no stress. INTRO You do not have to go to the bank or the utility office every month. PayWise bill-payment locations in pharmacies and shops across T&T process the same utility bills with less waiting. STRUCTURE H2: Which bills you can pay at a PayWise location — T&TEC, WASA, Flow, Digicel, bMobile, TSTT, DirectTV, GreenDot, Air Link, ICNTT, NOVO, HDC. H2: What to say at the counter — give the bill, confirm the amount, receive an SMS receipt. H2: Why the CBTT licence matters — PayWise is regulated, so the money is not going into an unlicensed app. H2: How to find a storefront near you — look for the "Pay your bills here" sign; use the website or WhatsApp line. CTA → Find a location: URL PUSH NOTIFICATION Line 1: You can pay T&TEC without going to the bank. Line 2: Find a PayWise location near you.

SUBJECT LINE Your September agent update is here PREVIEW TEXT Biller list, support line, and a reminder on commission clarity. EMAIL BODY Hi [First Name], Here is your September PayWise agent line-up. Connected billers: T&TEC, WASA, Flow, Digicel, bMobile, TSTT, DirectTV, GreenDot, Air Link, ICNTT, NOVO, HDC. Commission clarity: general bill payments pay $2 TTD per transaction. Digicel and bMobile top-ups pay 3%. Local remittances pay 0.625%, minimum $5. T&TEC and WASA payments are commission-free. Support: for anything urgent, keep the WhatsApp line saved: 1-868-723-8394. If you have not yet placed your "Pay your bills here" sign in a visible spot, reply to this email and we will help you get it sorted. Regards, PayWise Agent Support

CONCEPT A single glance showing which billers connect, which commissions apply, and which top-ups matter most. KEY DATA POINTS - T&TEC: commission-free. - WASA: commission-free. - Digicel and bMobile top-ups: 3%. - General bill payments: $2 TTD per payment. - Local remittances: 0.625%, minimum $5. - Gift cards: higher commission. COPY DIRECTION No small print. Every biller and commission amount appears plainly.