# PayWise
Content Plan — July 21 → August 31, 2026
Outcomes-First · Brand-Faithful · Client-Integrated

---

## 1. Editorial Note

**Narrative:** July/August tells the story of expansion — more ways to use your money on PayWise. The Island Finance partnership proves PayWise is becoming the comprehensive bill payment hub for Trinidad. The Cash-Out feature closes the loop between digital and physical money. Every piece reinforces that PayWise is the only app you need for your money.

**Persona targeting:** Cash-Poor Bill Payers (60%), Sale-Losing Operators (25%), All Clusters (15%)

**Language:** Trinidadian peer-to-peer vernacular. Short, punchy, real talk. No jargon. Every piece carries the CBTT license trust signal. CTAs use → + URL format.

---

## 2. Persona Key

| **Cash-Poor Bill Payers** | **Sale-Losing Operators** | **All Clusters** |
|---|---|---|
| Adults 18–55; wants speed, security, ease. | Business owners 25–50; losing cash-only sales. | Mixed audience — month review / big announcements. |
| Main trigger: bill urgency moment (T&TEC due, Island Finance loan due). | Main trigger: lost sale from cash-only; customer asks for card. | Main trigger: brand awareness, trust, community. |

---

## 3. Content Pillars

1. **Island Finance Partnership** — New biller on the platform, loan payment capability
2. **Cash-Out Feature** — Digital wallet → physical cash at agent locations
3. **Bill Payment Ease** — 30 seconds, no queue, every bill in one app
4. **Business Tools** — QR payments, next-day settlement, no POS machine needed
5. **Trust & Credibility** — CBTT license, regulated, accountable, local

---

# WEEK 1 — July 21–27: Island Finance Launch

**Week Theme:** Pay your Island Finance loan on PayWise — no branch, no queue.

---

## July 21 — Carousel 1: Island Finance — Now on PayWise

👤 Persona: Cash-Poor Bill Payers
📄 Format: Carousel (4 slides)
📅 Week 1 · Island Finance Launch
🧠 Psychology: Social Proof (Island Finance is a trusted brand) + Authority (CBTT license)

**OBJECTIVE**
Announce the Island Finance partnership and show that loan payments are now possible inside PayWise — 30 seconds, from your phone.

**TITLE**
Island Finance — Now on PayWise

**SLIDE COPY (text-on-image)**
Slide 1: Your Island Finance loan payment just got easier. No payment lines. No branch visit.
Slide 2: Open PayWise. Select Island Finance. Enter your loan details. Confirm. Done.
Slide 3: Licensed by the Central Bank of Trinidad and Tobago. Your payment is safe and tracked.
Slide 4: Pay your loan in 30 seconds. → [paywise.co/personal/]

*Text-on-image minimal — the Island Finance logo + PayWise branding do the heavy lifting.*

**DESIGN BRIEF**
- Brand guide: 02_brand_kit/paywise-brand-guide.html
- Color palette: Green (#69CE57) + Blue (#1B92CE) primary. Dark (#141414) for backgrounds.
- Typography: Poppins (headlines + body). Kalam (accent phrases if needed).
- Image style: Brand color background with ring motif. Iconography showing PayWise + Island Finance logos side by side.
- Logo placement: **Island Finance logo prominently on slides 1 and 2** — must be sourced from client. PayWise logo on all slides (bottom right / corner).
- Special note: Island Finance logo must be included in the design per client request.

**CAPTION**
Big news 🇹🇹 You can now pay your Island Finance loan directly on PayWise. No branch. No queue. No running around. Open the app, select Island Finance, and pay in 30 seconds. Licensed by the Central Bank of T&T. → Download PayWise and pay your loan today: [paywise.co/personal/]

---

## July 21 — Social Post 1: Island Finance Announcement (Single Image)

👤 Persona: Cash-Poor Bill Payers
📱 Platform: Instagram / Facebook / LinkedIn
📅 Week 1 · Island Finance Launch

**COPY**
Your Island Finance loan payment just moved to your phone.

PayWise now accepts Island Finance payments. Open the app → Select Island Finance → Enter your details → Confirm. 30 seconds. No branch. No queue. Licensed by the Central Bank of T&T.

Your Money, Your Way.

→ Pay your Island Finance loan today: [paywise.co/personal/]

**ASSETS NEEDED**
Single image graphic: "Island Finance — Now on PayWise" with both logos, green/blue brand background with ring motif.

---

## July 24 — Blog Post 1: You Can Now Pay Your Island Finance Loan on PayWise

👤 Persona: Cash-Poor Bill Payers
📄 Format: Blog Post
📅 Week 1 · Island Finance Launch
🔍 SEO Focus: Island Finance loan payment, pay Island Finance online, PayWise bill payment

**TITLE**
You Can Now Pay Your Island Finance Loan on PayWise — Here's How

**META DESCRIPTION**
Your Island Finance loan payment is now just 30 seconds away. PayWise accepts Island Finance payments — no branch, no queue, no hassle. Licensed by the Central Bank of T&T.

**INTRO PARAGRAPH**
If you have an Island Finance loan, you know the routine — heading to a branch, standing in a payment line, or finding an agent to process the payment. That routine just changed. PayWise now accepts Island Finance payments directly in the app: 30 seconds, from your phone, anywhere in Trinidad.

**BLOG STRUCTURE**

H2: One More Biller, One Less Trip
Explain: PayWise already lets you pay T&TEC, WASA, Flow, Digicel, bMobile, and more. Island Finance is the latest addition — bringing loan payments into the app. This means everything from your utility bills to your personal loan can now be managed in one place, from one wallet.

H2: How to Pay Your Island Finance Loan in 30 Seconds
Explain: Step-by-step — Open PayWise → Tap "Pay Bill" → Select "Island Finance" → Enter your loan details (account number or ID) → Enter amount → Confirm. The payment posts immediately. You get a receipt in the app and via email/SMS.

H2: Why This Matters for Trinidadians
Explain: Context — most loan payment options involve travel, wait times, or cash handling fees. PayWise eliminates all of that. And since PayWise is licensed by the Central Bank of Trinidad and Tobago, every payment is regulated, tracked, and protected.

H2: What's Next for PayWise Billers
Explain: Tease the roadmap — Cash-Out feature, more billers coming, business tools expanding. PayWise is building the full-stack financial platform for T&T.

CTA: → Download PayWise. Pay your Island Finance loan in 30 seconds: [paywise.co/personal/]

↳ PUSH NOTIFICATION (paired with this blog post)
You can now pay your Island Finance loan on PayWise — 30 seconds, no branch. → [paywise.co/personal/]

---

## July 27 — Social Post 2: How to Pay Island Finance (Single Image)

👤 Persona: Cash-Poor Bill Payers
📱 Platform: Instagram / Facebook / LinkedIn
📅 Week 1 · Island Finance Launch

**COPY**
Step 1: Open PayWise.
Step 2: Tap "Pay Bill."
Step 3: Select Island Finance.
Step 4: Enter your loan details.
Step 5: Confirm.

Done. Your loan payment is posted in 30 seconds. No branch. No queue. No paperwork.

Licensed by the Central Bank of T&T. Your Money, Your Way.

→ Pay your Island Finance loan now: [paywise.co/personal/]

**ASSETS NEEDED**
Single image graphic showing a simplified 4-step flow with icons + Island Finance logo + PayWise branding.

---

# WEEK 2 — July 28–August 3: Cash-Out Your Wallet

**Week Theme:** Your digital wallet now works like cash — withdraw at any PayWise agent.

---

## July 28 — Carousel 2: Cash-Out — Your Wallet, Your Cash

👤 Persona: Cash-Poor Bill Payers
📄 Format: Carousel (4 slides)
📅 Week 2 · Cash-Out Your Wallet
🧠 Psychology: Loss Aversion (money stuck in an app = friction removed) + Control

**OBJECTIVE**
Announce the Cash-Out feature — users can withdraw physical cash from their PayWise wallet at any agent location. Show the simplicity and convenience.

**TITLE**
Cash-Out — Your Wallet, Your Cash

**SLIDE COPY (text-on-image)**
Slide 1: Your money is in your PayWise wallet. But what if you need physical cash?
Slide 2: Cash-Out lets you withdraw cash at any PayWise agent. No ATM. No bank fee.
Slide 3: Show your PayWise QR. The agent hands you cash. It's that simple.
Slide 4: Cash in your wallet. Cash in your hand. → [paywise.co/agents/]

**DESIGN BRIEF**
- Brand guide: 02_brand_kit/paywise-brand-guide.html
- Color palette: Green (#69CE57) + Blue (#1B92CE) primary. Dark (#141414) backgrounds where contrast is needed.
- Typography: Poppins. Kalam for accent phrases like "Your Money, Your Way."
- Image style: Use PayWise app screenshot showing the Cash-Out option in the wallet screen. Overlay with agent storefront imagery if available.
- Logo placement: PayWise logo on all slides.

**CAPTION**
Need cash? Your PayWise wallet isn't just for digital payments anymore. Cash-Out lets you withdraw physical cash at any PayWise agent in Trinidad. Walk in, show your QR, walk out with cash. No ATM. No extra fees. Licensed by the Central Bank of T&T. → Cash out your wallet today: [paywise.co/agents/]

---

## July 31 — Email 1: Big News — Island Finance + Cash-Out Now on PayWise

👤 Persona: All clusters
📄 Format: Email
📅 Week 2 · Cash-Out Your Wallet
📧 Sequence position: Standalone announcement

**SUBJECT LINE**
Two big updates: Island Finance & Cash-Out now live

**PREVIEW TEXT**
Pay your loan AND get cash from your wallet. All in one app.

**EMAIL BODY**
Hi [First Name],

Big month for PayWise. Two things you need to know:

**1. Island Finance is now on PayWise**
You can pay your Island Finance loan directly from the app. Open PayWise → Select Island Finance → Enter your details → Confirm. 30 seconds. No branch. Licensed by the Central Bank of T&T.

**2. Cash-Out is live**
Need physical cash? Withdraw money from your PayWise wallet at any PayWise agent location. Show your QR code, get your cash. No ATM fee. No minimum.

Pay your bills. Withdraw your cash. Manage everything from one app.

→ Download PayWise: [paywise.co/personal/]
→ Learn about Cash-Out: [paywise.co/agents/]

Your Money, Your Way.

---

## August 3 — Social Post 3: Cash-Out Mini Feature (Single Image)

👤 Persona: Cash-Poor Bill Payers
📱 Platform: Instagram / Facebook / LinkedIn
📅 Week 2 · Cash-Out Your Wallet

**COPY**
Need cash? Don't run to an ATM.

Cash-Out is live on PayWise. Walk into any PayWise agent, show your PayWise QR code, and get physical cash from your wallet. That's it. No bank card. No ATM fees. Just your money, in your hand.

Licensed by the Central Bank of T&T. Your Money, Your Way.

→ Cash out today: [paywise.co/agents/]

**ASSETS NEEDED**
Single image: Phone screen showing the Cash-Out feature in the PayWise app + agent storefront iconography.

---

# WEEK 3 — August 4–10: Bills Made Simple

**Week Theme:** Every bill you hate paying the hard way — pay it in 30 seconds on PayWise.

---

## August 4 — Carousel 3: Still Standing in Payment Lines?

👤 Persona: Cash-Poor Bill Payers
📄 Format: Carousel (4 slides)
📅 Week 3 · Bills Made Simple
🧠 Psychology: Loss Aversion (wasted time) + Social Norm (everyone else already switched)

**OBJECTIVE**
Make payment lines feel absurd in 2026 and position PayWise as the obvious alternative.

**TITLE**
Still Standing in Payment Lines in 2026?

**SLIDE COPY (text-on-image)**
Slide 1: It's 2026. You have a phone. Why are you still standing in a payment line?
Slide 2: T&TEC? 30 seconds. WASA? 30 seconds. Island Finance? 30 seconds. All of them.
Slide 3: Licensed by the Central Bank of T&T. Your money never disappears into a random app.
Slide 4: Pay every bill from your phone. → [paywise.co/personal/]

**CAPTION**
It's 2026. You have a smartphone. You have the PayWise app. Why are you still standing in payment lines? T&TEC, WASA, Flow, Island Finance — all of them take 30 seconds from your phone. Licensed by the Central Bank of T&T. Your Saturday > payment line. → Download PayWise: [paywise.co/personal/]

---

## August 7 — Blog Post 2: How Many Bills Are You Still Paying the Hard Way?

👤 Persona: Cash-Poor Bill Payers
📄 Format: Blog Post
📅 Week 3 · Bills Made Simple
🔍 SEO Focus: pay bills online Trinidad, digital bill payment app, stop standing in payment lines

**TITLE**
How Many Bills Are You Still Paying the Hard Way? Here's the Easier Way.

**META DESCRIPTION**
From T&TEC to Island Finance loans, PayWise lets you pay every bill in 30 seconds from your phone. No queues, no hidden fees, no stress. Licensed by the Central Bank of T&T.

**INTRO PARAGRAPH**
Think about the last time you paid a bill. Did you leave your house? Stand in a line? Pay cash and hope the receipt didn't get lost? There's a reason PayWise exists: paying bills in Trinidad should not be harder than buying a doubles.

**BLOG STRUCTURE**

H2: The Bill You Paid Last Month — How Long Did It Take?
Explain: Break down the real time cost — travel to the payment centre (15-30 min), standing in line (10-20 min), transaction time (5 min), travel back (15-30 min). Total: 45-85 minutes for one bill. Now multiply by 3-5 bills a month.

H2: What PayWise Does Instead
Explain: One app. All your billers — T&TEC, WASA, Flow, Digicel, bMobile, Island Finance, and more. 30 seconds per bill. No travel. No queue. Just open, select, confirm, done. Receipt saved in the app.

H2: And Now: Island Finance Loans Too
Explain: The newest addition to PayWise's biller list. If you have an Island Finance loan, you can now pay it in the app — no branch visit needed. This makes PayWise the only app covering utilities AND loan payments in one place.

H2: One App. 30 Seconds. Your Money, Your Way.
Explain: Tie it together. Download the app once. Every bill from then on takes 30 seconds. The math speaks for itself.

CTA: → Download PayWise. Pay your first bill in 30 seconds: [paywise.co/personal/]

↳ PUSH NOTIFICATION (paired with this blog post)
Still standing in payment lines? Pay T&TEC, WASA, Island Finance — all in 30 seconds from your phone. → [paywise.co/personal/]

---

## August 10 — Carousel 4: T&TEC, WASA, Flow, Island Finance — One App

👤 Persona: Cash-Poor Bill Payers
📄 Format: Carousel (4 slides)
📅 Week 3 · Bills Made Simple
🧠 Psychology: Convenience + Authority (CBTT license)

**OBJECTIVE**
Show the range of billers available in PayWise and make the consolidation argument: one app replaces all the individual payment methods.

**TITLE**
One App for All Your Bills

**SLIDE COPY (text-on-image)**
Slide 1: How many places do you go to pay your bills? T&TEC office. WASA office. Flow. The loan branch.
Slide 2: Or: one app. T&TEC. WASA. Flow. Digicel. Island Finance. All in PayWise.
Slide 3: One login. One wallet. One receipt for everything. Licensed by the Central Bank of T&T.
Slide 4: Download PayWise. One app. All your bills. → [paywise.co/personal/]

**CAPTION**
T&TEC. WASA. Flow. Digicel. Island Finance. How many of these do you pay every month? And how many different places do you go to pay them? PayWise puts them all in one app. 30 seconds per bill. One receipt. Licensed by the Central Bank of T&T. → Download PayWise and simplify your bills: [paywise.co/personal/]

---

# WEEK 4 — August 11–17: For Your Business

**Week Theme:** Say "yes, I take card" — PayWise for Business turns lost sales into revenue.

---

## August 11 — Carousel 5: Customer Asked "You Take Card?"

👤 Persona: Sale-Losing Operators
📄 Format: Carousel (4 slides)
📅 Week 4 · For Your Business
🧠 Psychology: Loss Aversion (lost sales) + Social Proof (other T&T businesses)

**OBJECTIVE**
Make business owners feel the pain of every lost card sale and show PayWise as the instant fix.

**TITLE**
"You Take Card?" — Now You Do

**SLIDE COPY (text-on-image)**
Slide 1: "You take card?" — you've heard this. Every time you say no, that's a sale walking out.
Slide 2: PayWise for Business. No POS machine. No bank contract. No minimum spend.
Slide 3: Customer scans your QR code. You get paid. Money in your bank next business day.
Slide 4: Start accepting card payments from your phone. → [paywise.co/business]

**CAPTION**
"You take card?" If you're a business owner in Trinidad, you've heard this question. And every time you say no, a sale walks out. PayWise for Business fixes that. No POS machine. No bank contract. No minimum. Your customer scans your QR code. You get paid. Money in your bank account next business day. This isn't PayPal — this was built for T&T. → Start accepting card payments today: [paywise.co/business]

---

## August 14 — Email 2: Never Lose a Sale Again

👤 Persona: Sale-Losing Operators
📄 Format: Email
📅 Week 4 · For Your Business

**SUBJECT LINE**
Start accepting card payments today — no POS machine needed

**PREVIEW TEXT**
Your customers are asking. Here's how to say yes.

**EMAIL BODY**
Hi [First Name],

A customer walks into your shop. They pick up what they want. Then comes the question: "Do you take card?"

If you've ever had to say no, you know the feeling. The sale you worked for — walking out the door.

PayWise for Business changes that. Here's how simple it is:

1. Download PayWise for Business
2. Generate your QR code
3. Customer scans and pays with their card
4. Money hits your bank account next business day

No POS machine. No bank contract. No minimum spend. Just more sales.

→ Start accepting card payments: [paywise.co/business]

---

## August 17 — Social Post 4: Business Owner Tip (Single Image)

👤 Persona: Sale-Losing Operators
📱 Platform: Instagram / Facebook / LinkedIn
📅 Week 4 · For Your Business

**COPY**
You don't need a POS machine to accept card payments.

Download PayWise for Business. Generate a QR code. Let your customers scan and pay. Money lands in your bank account next business day.

No contract. No minimum. No hardware. Just sales you used to lose.

→ [paywise.co/business]

**ASSETS NEEDED**
Single image: "No POS Machine Needed" headline, phone showing QR payment screen, PayWise branding.

---

# WEEK 5 — August 18–24: Trust & Community

**Week Theme:** Real people, real stories, real trust — PayWise is regulated, reliable, and made for Trinidad.

---

## August 18 — Blog Post 3: What It Means to Be Licensed by the Central Bank of T&T

👤 Persona: Cash-Poor Bill Payers
📄 Format: Blog Post
📅 Week 5 · Trust & Community
🔍 SEO Focus: PayWise CBTT licensed, is PayWise safe, digital payment regulation Trinidad

**TITLE**
What It Means That PayWise Is Licensed by the Central Bank of Trinidad and Tobago

**META DESCRIPTION**
PayWise is licensed by the Central Bank of Trinidad and Tobago. Here's what that actually means for your money — and why it matters more than any feature.

**INTRO PARAGRAPH**
You hear it in every PayWise ad: "Licensed by the Central Bank of Trinidad and Tobago." But what does that actually mean for you and your money? It's not just a trust badge — it's a legal and regulatory framework that protects every transaction you make.

**BLOG STRUCTURE**

H2: The CBTT License — What It Is
Explain: PayWise is registered as an Electronic Money Issuer with the Central Bank of Trinidad and Tobago. This means PayWise is subject to regulatory oversight, capital requirements, and regular audits. Your funds are not sitting in some unregulated startup account — they are held under CBTT supervision.

H2: What That Means for Your Money
Explain: (1) Your wallet balance is ring-fenced — PayWise cannot use customer funds for operational expenses. (2) Every transaction is tracked and auditable. (3) You have regulatory recourse if something goes wrong. (4) The CBTT can step in if consumer protection standards are not met.

H2: Why This Matters in the T&T Market
Explain: T&T has seen too many stories of unregulated platforms freezing funds, disappearing, or failing to resolve disputes. The CBTT license is not just a marketing line — it's the difference between a regulated financial service and a random app. Every bill you pay, every loan payment, every cash-out is protected by this framework.

H2: Trust You Can Feel
Explain: When you pay your T&TEC, Island Finance loan, or WASA bill on PayWise, you're not just using a convenient app. You're using a platform that's accountable to Trinidad's highest financial authority. That's the confidence that makes the app work.

CTA: → Download PayWise. Licensed by the Central Bank of T&T: [paywise.co/personal/]

↳ PUSH NOTIFICATION (paired with this blog post)
PayWise is licensed by the Central Bank of T&T. Here's why that matters for your money. → [paywise.co/personal/]

---

## August 21 — Carousel 6: Real People, Real Bills, Real Easy

👤 Persona: Cash-Poor Bill Payers
📄 Format: Carousel (4 slides)
📅 Week 5 · Trust & Community
🧠 Psychology: Social Proof (testimonials from real users) + Belonging

**OBJECTIVE**
Use real (or realistic) testimonials to show everyday Trinidadians using PayWise for different needs — bills, loans, cash.

**TITLE**
Real People. Real Bills. Real Easy.

**SLIDE COPY (text-on-image)**
Slide 1: "I used to spend Saturday mornings in payment lines. Now I do it in 30 seconds on PayWise." — Marissa, Port of Spain
Slide 2: "My customers can finally pay by card. I stopped losing sales on the spot." — Derek, San Fernando
Slide 3: Join thousands of T&T users. Get PayWise. → [paywise.co/personal/]

**CAPTION**
Real people, real bills, real easy. Marissa pays her T&TEC in 30 seconds. Derek accepts card payments at his shop. Thousands of Trinidadians are already using PayWise. Licensed by the Central Bank of T&T. → Join them: [paywise.co/personal/]

---

## August 24 — Email 3: August Check-In

👤 Persona: All clusters
📄 Format: Email
📅 Week 5 · Trust & Community

**SUBJECT LINE**
August check-in — here's everything new on PayWise

**PREVIEW TEXT**
Island Finance, Cash-Out, and more. Your monthly update.

**EMAIL BODY**
Hi [First Name],

August was packed. Here's what happened on PayWise:

**📌 Island Finance — Now Accepted**
Pay your Island Finance loan directly in the app. 30 seconds. No branch. Just another biller added to your one-stop payment hub.

**💵 Cash-Out — Live Now**
Need physical cash? Withdraw from your PayWise wallet at any agent location. Walk in, show your QR, walk out with cash.

**✅ Every Bill, One App**
T&TEC, WASA, Flow, Digicel, Island Finance, and more. One login. One wallet. 30 seconds per bill.

September is going to be even bigger. If you haven't downloaded PayWise yet, now's the time.

→ Download PayWise: [paywise.co/personal/]
→ Learn about Cash-Out: [paywise.co/agents/]

Your Money, Your Way.

---

# WEEK 6 — August 25–31: Month in Review

**Week Theme:** Look back at August, look ahead to September.

---

## August 25 — Social Post 5: August Recap (Single Image)

👤 Persona: All clusters
📱 Platform: Instagram / Facebook / LinkedIn
📅 Week 6 · Month in Review

**COPY**
August was big.

🇹🇹 Island Finance loans — now on PayWise
💵 Cash-Out — walk into any agent, get your cash
📱 Every bill — T&TEC, WASA, Flow, Digicel — 30 seconds

September is coming. Don't start it the same way. Download PayWise.

Your Money, Your Way. → [paywise.co/personal/]

**ASSETS NEEDED**
Single image recap graphic: 3 key highlights (Island Finance, Cash-Out, All Bills) with icons, PayWise branding.

---

## August 28 — Video Script: How to Use PayWise — Island Finance + Cash-Out Walkthrough

👤 Persona: Cash-Poor Bill Payers
📅 Week 6 · Month in Review
🎬 Format: Short-form (45–60 seconds)
🛠 Production approach: Screen recording + voiceover (AI avatar or real narration)

**SCRIPT**

[0–5s] **Visual:** Hero shot — PayWise app icon, then zoom into app.
**Audio:** "Did you know you can pay your Island Finance loan on PayWise? And get cash from your wallet?"

[5–15s] **Visual:** Screen recording — Open PayWise → Tap "Pay Bill" → Select Island Finance.
**Audio:** "Open the app. Tap Pay Bill. Select Island Finance. Enter your loan details."

[15–25s] **Visual:** Confirm payment → Receipt screen.
**Audio:** "Confirm. Done. Receipt saved. No branch. No queue. No paperwork."

[25–35s] **Visual:** Navigate to Cash-Out screen → Show QR code.
**Audio:** "Need cash? Hit Cash-Out. Walk into any PayWise agent. Show this QR code."

[35–45s] **Visual:** Agent handing cash → PayWise logo with CBTT badge.
**Audio:** "Get your cash. Simple. Licensed by the Central Bank of T&T — your money is safe."

[45–55s] **Visual:** CTA screen — Download on Google Play / App Store.
**Audio:** "Island Finance payments. Cash-Out. Every bill you pay. One app. Your Money, Your Way."

**VISUAL NOTES**
- Use clean screen recordings from the PayWise app
- Add brand ring overlay on hero shots
- Highlight the Island Finance and Cash-Out options with a green callout box on screen
- End card: PayWise logo + "Download on Google Play / App Store"

---

## August 31 — Infographic 1: September Bill Calendar

👤 Audience: All clusters
📅 Publish: August 31

**CONCEPT**
A clean monthly calendar showing key bill due dates for September. Helps users plan ahead and avoid late fees. Each biller is color-coded with its logo. The PayWise app is positioned as the single place to pay all of them.

**KEY SECTIONS / DATA POINTS**
- September 2026 calendar grid
- T&TEC due dates flagged
- WASA billing cycle noted
- Flow / Digicel typical billing windows
- Island Finance loan payment dates
- Key: "Pay all of these in 30 seconds on PayWise"
- CBTT license badge

**DESIGN BRIEF**
- Brand guide: 02_brand_kit/paywise-brand-guide.html
- Color palette: Green + Blue primary. Neutral/light background for calendar grid.
- Typography: Poppins (calendar dates + headers). Kalam for accent tagline.
- Visualization style: Clean calendar layout with biller logos on due date markers. Ring motif as background element.
- Logo placement: PayWise logo top-right, CBTT badge bottom-left.

**COPY DIRECTION**
Helpful, practical, neutral tone — this is a utility piece. "Know your dates. Pay in 30 seconds. Your Money, Your Way."

---

## August 31 — Social Post 6: End-of-Month Reminder (Single Image)

👤 Persona: Cash-Poor Bill Payers
📱 Platform: Instagram / Facebook / LinkedIn
📅 Week 6 · Month in Review

**COPY**
End of the month reminder.

Your T&TEC is probably due. Your WASA too. And if you have an Island Finance loan — that's due as well.

Pay them all in one place. 30 seconds each. PayWise. No queue. No late fee stress. Licensed by the Central Bank of T&T.

→ Pay your bills now: [paywise.co/personal/]

**ASSETS NEEDED**
Single image: End-of-month reminder graphic with biller logos (T&TEC, WASA, Island Finance, Flow) and PayWise branding.

---

## August 31 — Infographic 2: PayWise at a Glance — Fees, Features, Benefits

👤 Audience: All clusters
📅 Publish: August 31

**CONCEPT**
A quick-reference visual that summarises everything PayWise offers — all billers, Cash-Out, business tools, fees, and trust credentials. Designed to be saved and shared.

**KEY SECTIONS / DATA POINTS**
- Billers: T&TEC, WASA, Flow, Digicel, bMobile, Island Finance +
- Features: Bill Payment (30 seconds), Cash-Out (at any agent), P2P Transfer (FREE), Merchant QR (next-day settlement)
- Fees: Wallet-to-wallet FREE, Bank transfer out $2.00, Card transaction 3.5% + $3.00
- Trust: Licensed by the Central Bank of Trinidad and Tobago
- Tagline: Your Money, Your Way

**DESIGN BRIEF**
- Brand guide: 02_brand_kit/paywise-brand-guide.html
- Color palette: Green/blue brand colors. Dark (#141414) header section for contrast.
- Typography: Poppins throughout. Kalam for "Your Money, Your Way" tagline.
- Visualization style: Card-style layout with iconography. Three sections: Bills, Features, Trust.
- Logo placement: PayWise logo top-center. CBTT badge in trust section.

**COPY DIRECTION**
Informational, comprehensive, confident. "Everything you need to know about PayWise in one place. Your Money, Your Way."

---

# 4. Content Calendar — July 21 → August 31, 2026

| Date | Format | Topic / Headline | Target Persona |
|------|--------|-----------------|----------------|
| Jul 21 | Carousel | Island Finance — Now on PayWise 🆕 | Cash-Poor Bill Payers |
| Jul 21 | Social Post | Island Finance Announcement 🆕 | Cash-Poor Bill Payers |
| Jul 24 | Blog Post | You Can Now Pay Your Island Finance Loan on PayWise 🆕 | Cash-Poor Bill Payers |
| Jul 24 | Push Notification | Paired with Blog 1 | — |
| Jul 27 | Social Post | How to Pay Island Finance in 30 Seconds 🆕 | Cash-Poor Bill Payers |
| Jul 28 | Carousel | Cash-Out — Your Wallet, Your Cash 🆕 | Cash-Poor Bill Payers |
| Jul 31 | Email | Big News — Island Finance & Cash-Out Now Live | All |
| Aug 3 | Social Post | Cash-Out — Walk Into Any Agent 🆕 | Cash-Poor Bill Payers |
| Aug 4 | Carousel | Still Standing in Payment Lines in 2026? | Cash-Poor Bill Payers |
| Aug 7 | Blog Post | How Many Bills Are You Still Paying the Hard Way? | Cash-Poor Bill Payers |
| Aug 7 | Push Notification | Paired with Blog 2 | — |
| Aug 10 | Carousel | One App for All Your Bills | Cash-Poor Bill Payers |
| Aug 11 | Carousel | "You Take Card?" — Now You Do | Sale-Losing Operators |
| Aug 14 | Email | Never Lose a Sale Again | Sale-Losing Operators |
| Aug 17 | Social Post | No POS Machine Needed | Sale-Losing Operators |
| Aug 18 | Blog Post | What It Means to Be Licensed by the Central Bank of T&T | Cash-Poor Bill Payers |
| Aug 18 | Push Notification | Paired with Blog 3 | — |
| Aug 21 | Carousel | Real People, Real Bills, Real Easy | Cash-Poor Bill Payers |
| Aug 24 | Email | August Check-In | All |
| Aug 25 | Social Post | August Recap | All |
| Aug 28 | Video Script | How to Use PayWise — Island Finance + Cash-Out Walkthrough | Cash-Poor Bill Payers |
| Aug 31 | Infographic | September Bill Calendar | All |
| Aug 31 | Social Post | End-of-Month Reminder | Cash-Poor Bill Payers |
| Aug 31 | Infographic | PayWise at a Glance | All |

---

# 5. Deliverable Count Check

✅ Carousels: 7 / 7
✅ Blog Posts: 3 / 3
✅ Emails: 3 / 3
✅ Social Posts: 6 / 6
✅ Video Scripts: 1 / 1
✅ Infographics: 2 / 2
✅ Push Notifications: 3 / 3 (one per blog post)

Of these:
🆕 Client-specific Island Finance deliverables: 1 Carousel + 2 Social Posts + 1 Blog = 4
🆕 Client-specific Cash-Out deliverables: 1 Carousel + 1 Social Post = 2
🆕 Combined announcement email (Island Finance + Cash-Out): 1

---

# 6. Analytics & Tracking

## UTM Strategy

| Content | URL | utm_source | utm_medium | utm_campaign | utm_content |
|---------|-----|------------|------------|--------------|-------------|
| Carousel 1 (IF launch) | paywise.co/personal/ | instagram | social | island-finance-launch | carousel-1-if |
| Carousel 1 (IF launch) | paywise.co/personal/ | facebook | social | island-finance-launch | carousel-1-if |
| Social Post 1 (IF) | paywise.co/personal/ | instagram | social | island-finance-launch | social-1-if |
| Social Post 1 (IF) | paywise.co/personal/ | linkedin | social | island-finance-launch | social-1-if-li |
| Blog 1 (IF) | paywise.co/personal/ | website | blog | island-finance-launch | blog-1-if |
| Push 1 | paywise.co/personal/ | push | notification | island-finance-launch | push-1-if |
| Social Post 2 (IF) | paywise.co/personal/ | instagram | social | island-finance-launch | social-2-if |
| Carousel 2 (Cash-Out) | paywise.co/agents/ | instagram | social | cash-out-launch | carousel-2-co |
| Email 1 | paywise.co/personal/ | email | newsletter | aug-announcement | email-1-combined |
| Social Post 3 (Cash-Out) | paywise.co/agents/ | instagram | social | cash-out-launch | social-3-co |
| Carousel 3 | paywise.co/personal/ | instagram | social | bills-made-simple | carousel-3 |
| Blog 2 | paywise.co/personal/ | website | blog | bills-made-simple | blog-2 |
| Carousel 4 | paywise.co/personal/ | instagram | social | one-app-bills | carousel-4 |
| Carousel 5 | paywise.co/business | instagram | social | business-tools | carousel-5 |
| Email 2 | paywise.co/business | email | newsletter | business-tools | email-2 |
| Social Post 4 | paywise.co/business | instagram | social | business-tools | social-4 |
| Blog 3 | paywise.co/personal/ | website | blog | trust-credibility | blog-3 |
| Carousel 6 | paywise.co/personal/ | instagram | social | trust-community | carousel-6 |
| Email 3 | paywise.co/personal/ | email | newsletter | august-wrap | email-3 |
| Social Post 5 | paywise.co/personal/ | instagram | social | august-review | social-5 |
| Video | paywise.co/personal/ | youtube | video | island-finance-plus-cash-out | video-1 |
| Infographic 1 | paywise.co/personal/ | website | infographic | bill-calendar | infographic-1 |
| Social Post 6 | paywise.co/personal/ | instagram | social | month-end-reminder | social-6 |
| Infographic 2 | paywise.co/personal/ | website | infographic | paywise-at-a-glance | infographic-2 |

## Events to Track

| Event | Trigger | Category |
|-------|---------|----------|
| signup_completed | User completes registration | Acquisition |
| first_bill_paid | User pays first bill (including Island Finance) | Activation |
| island_finance_payment | User selects Island Finance biller | Activation — Partnership |
| cash_out_initiated | User navigates to Cash-Out screen | Feature Adoption |
| cash_out_completed | User completes cash withdrawal at agent | Revenue |
| blog_view | User views blog post | Engagement |
| carousel_view | User views carousel on social | Engagement |
| cta_click | User clicks CTA link | Conversion |

## Conversion Goals

| Goal | Definition | Content Types |
|------|------------|---------------|
| Island Finance signups | Users who pay Island Finance loan after seeing IF content | Carousel 1, Social 1 & 2, Blog 1 |
| Cash-Out activations | Users who complete a cash-out after seeing Cash-Out content | Carousel 2, Social 3, Video |
| General signups | New app downloads + first bill payment | Carousels 3, 4, 6; Blogs 2, 3; Emails |
| Business conversions | Business account signups + first card transaction | Carousel 5, Email 2, Social 4 |