PayWise — Content Plan

July 21 — August 31, 2026 · English (Trinidadian)

Narrative: July/August tells the story of expansion — more ways to use your money on PayWise. The Island Finance partnership proves PayWise is becoming the comprehensive bill payment hub for Trinidad. The Cash-Out feature closes the loop between digital and physical money. Every piece reinforces that PayWise is the only app you need for your money.
Persona targeting: Cash-Poor Bill Payers (60%), Sale-Losing Operators (25%), All Clusters (15%)
Language: Trinidadian peer-to-peer vernacular. Short, punchy, real talk. No jargon. Every piece carries the CBTT license trust signal. CTAs use → + URL format.

Persona Key

💰 Cash-Poor Bill Payers

Adults 18–55; wants speed, security, ease. Main trigger: bill urgency moment (T&TEC due, Island Finance loan due).

🏪 Sale-Losing Operators

Business owners 25–50; losing cash-only sales. Main trigger: lost sale from cash-only; customer asks for card.

👥 All Clusters

Mixed audience — month review / big announcements. Main trigger: brand awareness, trust, community.

✅Carousels:7 / 7 ✅Blog Posts:3 / 3 ✅Emails:3 / 3 ✅Social Posts:6 / 6 ✅Video Scripts:1 / 1 ✅Infographics:2 / 2 ✅Push Notifications:3 / 3
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Week 1 — July 21–27

Island Finance Launch
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📱 Social Post 👤 Cash-Poor Bill Payers 🆕 Island Finance
Island Finance Announcement
COPY Your Island Finance loan payment just moved to your phone. PayWise now accepts Island Finance payments. Open the app → Select Island Finance → Enter your details → Confirm. 30 seconds. No branch. No queue. Licensed by the Central Bank of T&T. Your Money, Your Way. → Pay your Island Finance loan today: [paywise.co/personal/] ASSETS NEEDED Single image graphic: "Island Finance — Now on PayWise" with both logos, green/blue brand background with ring motif.
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📝 Blog Post 👤 Cash-Poor Bill Payers 🆕 Island Finance
You Can Now Pay Your Island Finance Loan on PayWise — Here's How
META DESCRIPTION Your Island Finance loan payment is now just 30 seconds away. PayWise accepts Island Finance payments — no branch, no queue, no hassle. Licensed by the Central Bank of T&T. INTRO PARAGRAPH If you have an Island Finance loan, you know the routine — heading to a branch, standing in a payment line, or finding an agent to process the payment. That routine just changed. PayWise now accepts Island Finance payments directly in the app: 30 seconds, from your phone, anywhere in Trinidad. BLOG STRUCTURE H2: One More Biller, One Less Trip PayWise already lets you pay T&TEC, WASA, Flow, Digicel, bMobile, and more. Island Finance is the latest addition — bringing loan payments into the app. This means everything from your utility bills to your personal loan can now be managed in one place, from one wallet. H2: How to Pay Your Island Finance Loan in 30 Seconds Step-by-step — Open PayWise → Tap "Pay Bill" → Select "Island Finance" → Enter your loan details (account number or ID) → Enter amount → Confirm. The payment posts immediately. You get a receipt in the app and via email/SMS. H2: Why This Matters for Trinidadians Most loan payment options involve travel, wait times, or cash handling fees. PayWise eliminates all of that. And since PayWise is licensed by the Central Bank of Trinidad and Tobago, every payment is regulated, tracked, and protected. H2: What's Next for PayWise Billers Tease the roadmap — Cash-Out feature, more billers coming, business tools expanding. PayWise is building the full-stack financial platform for T&T. CTA: → Download PayWise. Pay your Island Finance loan in 30 seconds: [paywise.co/personal/]
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🔔 Push Notification 👤 All 🆕 Island Finance
Push Notification — Paired with Blog 1
PUSH NOTIFICATION (paired with Blog 1) You can now pay your Island Finance loan on PayWise — 30 seconds, no branch. → [paywise.co/personal/]
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📱 Social Post 👤 Cash-Poor Bill Payers 🆕 Island Finance
How to Pay Island Finance in 30 Seconds
COPY Step 1: Open PayWise. Step 2: Tap "Pay Bill." Step 3: Select Island Finance. Step 4: Enter your loan details. Step 5: Confirm. Done. Your loan payment is posted in 30 seconds. No branch. No queue. No paperwork. Licensed by the Central Bank of T&T. Your Money, Your Way. → Pay your Island Finance loan now: [paywise.co/personal/] ASSETS NEEDED Single image graphic showing a simplified 4-step flow with icons + Island Finance logo + PayWise branding.
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Week 2 — July 28–Aug 3

Cash-Out Your Wallet
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📧 Email 👤 All 🆕 Island Finance 🆕 Cash-Out
Big News — Island Finance & Cash-Out Now Live
SUBJECT LINE Two big updates: Island Finance & Cash-Out now live PREVIEW TEXT Pay your loan AND get cash from your wallet. All in one app. EMAIL BODY Hi [First Name], Big month for PayWise. Two things you need to know: 1. Island Finance is now on PayWise You can pay your Island Finance loan directly from the app. Open PayWise → Select Island Finance → Enter your details → Confirm. 30 seconds. No branch. Licensed by the Central Bank of T&T. 2. Cash-Out is live Need physical cash? Withdraw money from your PayWise wallet at any PayWise agent location. Show your QR code, get your cash. No ATM fee. No minimum. Pay your bills. Withdraw your cash. Manage everything from one app. → Download PayWise: [paywise.co/personal/] → Learn about Cash-Out: [paywise.co/agents/] Your Money, Your Way.
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📱 Social Post 👤 Cash-Poor Bill Payers 🆕 Cash-Out
Cash-Out — Walk Into Any Agent
COPY Need cash? Don't run to an ATM. Cash-Out is live on PayWise. Walk into any PayWise agent, show your PayWise QR code, and get physical cash from your wallet. That's it. No bank card. No ATM fees. Just your money, in your hand. Licensed by the Central Bank of T&T. Your Money, Your Way. → Cash out today: [paywise.co/agents/] ASSETS NEEDED Single image: Phone screen showing the Cash-Out feature in the PayWise app + agent storefront iconography.
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Week 3 — Aug 4–10

Bills Made Simple
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📝 Blog Post 👤 Cash-Poor Bill Payers
How Many Bills Are You Still Paying the Hard Way?
META DESCRIPTION From T&TEC to Island Finance loans, PayWise lets you pay every bill in 30 seconds from your phone. No queues, no hidden fees, no stress. Licensed by the Central Bank of T&T. INTRO PARAGRAPH Think about the last time you paid a bill. Did you leave your house? Stand in a line? Pay cash and hope the receipt didn't get lost? There's a reason PayWise exists: paying bills in Trinidad should not be harder than buying a doubles. BLOG STRUCTURE H2: The Bill You Paid Last Month — How Long Did It Take? Break down the real time cost — travel to the payment centre (15-30 min), standing in line (10-20 min), transaction time (5 min), travel back (15-30 min). Total: 45-85 minutes for one bill. Now multiply by 3-5 bills a month. H2: What PayWise Does Instead One app. All your billers — T&TEC, WASA, Flow, Digicel, bMobile, Island Finance, and more. 30 seconds per bill. No travel. No queue. Just open, select, confirm, done. Receipt saved in the app. H2: And Now: Island Finance Loans Too The newest addition to PayWise's biller list. If you have an Island Finance loan, you can now pay it in the app — no branch visit needed. This makes PayWise the only app covering utilities AND loan payments in one place. H2: One App. 30 Seconds. Your Money, Your Way. Download the app once. Every bill from then on takes 30 seconds. The math speaks for itself. CTA: → Download PayWise. Pay your first bill in 30 seconds: [paywise.co/personal/]
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📔 Push Notification 👤 —
Push Notification — Paired with Blog 2
PUSH NOTIFICATION (paired with Blog 2) Still standing in payment lines? Pay T&TEC, WASA, Island Finance — all in 30 seconds from your phone. → [paywise.co/personal/]
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Week 4 — Aug 11–17

For Your Business
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📧 Email 👤 Sale-Losing Operators
Never Lose a Sale Again
SUBJECT LINE Start accepting card payments today — no POS machine needed PREVIEW TEXT Your customers are asking. Here's how to say yes. EMAIL BODY Hi [First Name], A customer walks into your shop. They pick up what they want. Then comes the question: "Do you take card?" If you've ever had to say no, you know the feeling. The sale you worked for — walking out the door. PayWise for Business changes that. Here's how simple it is: 1. Download PayWise for Business 2. Generate your QR code 3. Customer scans and pays with their card 4. Money hits your bank account next business day No POS machine. No bank contract. No minimum spend. Just more sales. → Start accepting card payments: [paywise.co/business]
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📱 Social Post 👤 Sale-Losing Operators
No POS Machine Needed
COPY You don't need a POS machine to accept card payments. Download PayWise for Business. Generate a QR code. Let your customers scan and pay. Money lands in your bank account next business day. No contract. No minimum. No hardware. Just sales you used to lose. → [paywise.co/business] ASSETS NEEDED Single image: "No POS Machine Needed" headline, phone showing QR payment screen, PayWise branding.
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Week 5 — Aug 18–24

Trust & Community
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📝 Blog Post 👤 Cash-Poor Bill Payers
What It Means to Be Licensed by the Central Bank of T&T
META DESCRIPTION PayWise is licensed by the Central Bank of Trinidad and Tobago. Here's what that actually means for your money — and why it matters more than any feature. INTRO PARAGRAPH You hear it in every PayWise ad: "Licensed by the Central Bank of Trinidad and Tobago." But what does that actually mean for you and your money? It's not just a trust badge — it's a legal and regulatory framework that protects every transaction you make. BLOG STRUCTURE H2: The CBTT License — What It Is PayWise is registered as an Electronic Money Issuer with the Central Bank of Trinidad and Tobago. This means PayWise is subject to regulatory oversight, capital requirements, and regular audits. Your funds are not sitting in some unregulated startup account — they are held under CBTT supervision. H2: What That Means for Your Money (1) Your wallet balance is ring-fenced — PayWise cannot use customer funds for operational expenses. (2) Every transaction is tracked and auditable. (3) You have regulatory recourse if something goes wrong. (4) The CBTT can step in if consumer protection standards are not met. H2: Why This Matters in the T&T Market T&T has seen too many stories of unregulated platforms freezing funds, disappearing, or failing to resolve disputes. The CBTT license is not just a marketing line — it's the difference between a regulated financial service and a random app. Every bill you pay, every loan payment, every cash-out is protected by this framework. H2: Trust You Can Feel When you pay your T&TEC, Island Finance loan, or WASA bill on PayWise, you're not just using a convenient app. You're using a platform that's accountable to Trinidad's highest financial authority. That's the confidence that makes the app work. CTA: → Download PayWise. Licensed by the Central Bank of T&T: [paywise.co/personal/]
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📔 Push Notification 👤 —
Push Notification — Paired with Blog 3
PUSH NOTIFICATION (paired with Blog 3) PayWise is licensed by the Central Bank of T&T. Here's why that matters for your money. → [paywise.co/personal/]
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📧 Email 👤 All
August Check-In
SUBJECT LINE August check-in — here's everything new on PayWise PREVIEW TEXT Island Finance, Cash-Out, and more. Your monthly update. EMAIL BODY Hi [First Name], August was packed. Here's what happened on PayWise: 📌 Island Finance — Now Accepted Pay your Island Finance loan directly in the app. 30 seconds. No branch. Just another biller added to your one-stop payment hub. 💵 Cash-Out — Live Now Need physical cash? Withdraw from your PayWise wallet at any agent location. Walk in, show your QR, walk out with cash. ✅ Every Bill, One App T&TEC, WASA, Flow, Digicel, Island Finance, and more. One login. One wallet. 30 seconds per bill. September is going to be even bigger. If you haven't downloaded PayWise yet, now's the time. → Download PayWise: [paywise.co/personal/] → Learn about Cash-Out: [paywise.co/agents/] Your Money, Your Way.
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Week 6 — Aug 25–31

Month in Review
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📱 Social Post 👤 All
August Recap
COPY August was big. 🇹🇹 Island Finance loans — now on PayWise 💵 Cash-Out — walk into any agent, get your cash 📱 Every bill — T&TEC, WASA, Flow, Digicel — 30 seconds September is coming. Don't start it the same way. Download PayWise. Your Money, Your Way. → [paywise.co/personal/] ASSETS NEEDED Single image recap graphic: 3 key highlights (Island Finance, Cash-Out, All Bills) with icons, PayWise branding.
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🎬 Video Script 👤 Cash-Poor Bill Payers
How to Use PayWise — Island Finance + Cash-Out Walkthrough
FORMAT Short-form (45–60 seconds) | Screen recording + voiceover (AI avatar or real narration) SCRIPT [0–5s] Visual: Hero shot — PayWise app icon, then zoom into app. Audio: "Did you know you can pay your Island Finance loan on PayWise? And get cash from your wallet?" [5–15s] Visual: Screen recording — Open PayWise → Tap "Pay Bill" → Select Island Finance. Audio: "Open the app. Tap Pay Bill. Select Island Finance. Enter your loan details." [15–25s] Visual: Confirm payment → Receipt screen. Audio: "Confirm. Done. Receipt saved. No branch. No queue. No paperwork." [25–35s] Visual: Navigate to Cash-Out screen → Show QR code. Audio: "Need cash? Hit Cash-Out. Walk into any PayWise agent. Show this QR code." [35–45s] Visual: Agent handing cash → PayWise logo with CBTT badge. Audio: "Get your cash. Simple. Licensed by the Central Bank of T&T — your money is safe." [45–55s] Visual: CTA screen — Download on Google Play / App Store. Audio: "Island Finance payments. Cash-Out. Every bill you pay. One app. Your Money, Your Way." VISUAL NOTES - Use clean screen recordings from the PayWise app - Add brand ring overlay on hero shots - Highlight the Island Finance and Cash-Out options with a green callout box on screen - End card: PayWise logo + "Download on Google Play / App Store"
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📊 Infographic 👤 All
September Bill Calendar
CONCEPT A clean monthly calendar showing key bill due dates for September. Helps users plan ahead and avoid late fees. Each biller is color-coded with its logo. The PayWise app is positioned as the single place to pay all of them. KEY SECTIONS / DATA POINTS - September 2026 calendar grid - T&TEC due dates flagged - WASA billing cycle noted - Flow / Digicel typical billing windows - Island Finance loan payment dates - Key: "Pay all of these in 30 seconds on PayWise" - CBTT license badge COPY DIRECTION Helpful, practical, neutral tone — this is a utility piece. "Know your dates. Pay in 30 seconds. Your Money, Your Way."
DESIGN BRIEF Color palette: Green + Blue primary. Neutral/light background for calendar grid. Typography: Poppins (calendar dates + headers). Kalam for accent tagline. Visualization style: Clean calendar layout with biller logos on due date markers. Ring motif as background element. Logo placement: PayWise logo top-right, CBTT badge bottom-left.
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📱 Social Post 👤 Cash-Poor Bill Payers
End-of-Month Reminder
COPY End of the month reminder. Your T&TEC is probably due. Your WASA too. And if you have an Island Finance loan — that's due as well. Pay them all in one place. 30 seconds each. PayWise. No queue. No late fee stress. Licensed by the Central Bank of T&T. → Pay your bills now: [paywise.co/personal/] ASSETS NEEDED Single image: End-of-month reminder graphic with biller logos (T&TEC, WASA, Island Finance, Flow) and PayWise branding.
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📊 Infographic 👤 All
PayWise at a Glance — Fees, Features, Benefits
CONCEPT A quick-reference visual that summarises everything PayWise offers — all billers, Cash-Out, business tools, fees, and trust credentials. Designed to be saved and shared. KEY SECTIONS / DATA POINTS - Billers: T&TEC, WASA, Flow, Digicel, bMobile, Island Finance + - Features: Bill Payment (30 seconds), Cash-Out (at any agent), P2P Transfer (FREE), Merchant QR (next-day settlement) - Fees: Wallet-to-wallet FREE, Bank transfer out $2.00, Card transaction 3.5% + $3.00 - Trust: Licensed by the Central Bank of Trinidad and Tobago - Tagline: Your Money, Your Way COPY DIRECTION Informational, comprehensive, confident. "Everything you need to know about PayWise in one place. Your Money, Your Way."
DESIGN BRIEF Color palette: Green/blue brand colors. Dark (#141414) header section for contrast. Typography: Poppins throughout. Kalam for "Your Money, Your Way" tagline. Visualization style: Card-style layout with iconography. Three sections: Bills, Features, Trust. Logo placement: PayWise logo top-center. CBTT badge in trust section.
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Content Calendar — July 21 — August 31, 2026

Date Format Topic / Headline Target Persona
Jul 21CarouselIsland Finance — Now on PayWise 🆕Cash-Poor Bill Payers
Jul 21Social PostIsland Finance Announcement 🆕Cash-Poor Bill Payers
Jul 24Blog PostYou Can Now Pay Your Island Finance Loan on PayWise 🆕Cash-Poor Bill Payers
Jul 24Push NotificationPaired with Blog 1—
Jul 27Social PostHow to Pay Island Finance in 30 Seconds 🆕Cash-Poor Bill Payers
Jul 28CarouselCash-Out — Your Wallet, Your Cash 🆕Cash-Poor Bill Payers
Jul 31EmailBig News — Island Finance & Cash-Out Now LiveAll
Aug 3Social PostCash-Out — Walk Into Any Agent 🆕Cash-Poor Bill Payers
Aug 4CarouselStill Standing in Payment Lines in 2026?Cash-Poor Bill Payers
Aug 7Blog PostHow Many Bills Are You Still Paying the Hard Way?Cash-Poor Bill Payers
Aug 7Push NotificationPaired with Blog 2—
Aug 10CarouselOne App for All Your BillsCash-Poor Bill Payers
Aug 11Carousel"You Take Card?" — Now You DoSale-Losing Operators
Aug 14EmailNever Lose a Sale AgainSale-Losing Operators
Aug 17Social PostNo POS Machine NeededSale-Losing Operators
Aug 18Blog PostWhat It Means to Be Licensed by the Central Bank of T&TCash-Poor Bill Payers
Aug 18Push NotificationPaired with Blog 3—
Aug 21CarouselReal People, Real Bills, Real EasyCash-Poor Bill Payers
Aug 24EmailAugust Check-InAll
Aug 25Social PostAugust RecapAll
Aug 28Video ScriptHow to Use PayWise — Island Finance + Cash-Out WalkthroughCash-Poor Bill Payers
Aug 31InfographicSeptember Bill CalendarAll
Aug 31Social PostEnd-of-Month ReminderCash-Poor Bill Payers
Aug 31InfographicPayWise at a GlanceAll

Analytics & Tracking

UTM Strategy

Content URL utm_source utm_medium utm_campaign utm_content
Carousel 1 (IF launch)paywise.co/personal/instagramsocialisland-finance-launchcarousel-1-if
Carousel 1 (IF launch)paywise.co/personal/facebooksocialisland-finance-launchcarousel-1-if
Social Post 1 (IF)paywise.co/personal/instagramsocialisland-finance-launchsocial-1-if
Social Post 1 (IF)paywise.co/personal/linkedinsocialisland-finance-launchsocial-1-if-li
Blog 1 (IF)paywise.co/personal/websiteblogisland-finance-launchblog-1-if
Push 1paywise.co/personal/pushnotificationisland-finance-launchpush-1-if
Social Post 2 (IF)paywise.co/personal/instagramsocialisland-finance-launchsocial-2-if
Carousel 2 (Cash-Out)paywise.co/agents/instagramsocialcash-out-launchcarousel-2-co
Email 1paywise.co/personal/emailnewsletteraug-announcementemail-1-combined
Social Post 3 (Cash-Out)paywise.co/agents/instagramsocialcash-out-launchsocial-3-co
Carousel 3paywise.co/personal/instagramsocialbills-made-simplecarousel-3
Blog 2paywise.co/personal/websiteblogbills-made-simpleblog-2
Carousel 4paywise.co/personal/instagramsocialone-app-billscarousel-4
Carousel 5paywise.co/businessinstagramsocialbusiness-toolscarousel-5
Email 2paywise.co/businessemailnewsletterbusiness-toolsemail-2
Social Post 4paywise.co/businessinstagramsocialbusiness-toolssocial-4
Blog 3paywise.co/personal/websiteblogtrust-credibilityblog-3
Carousel 6paywise.co/personal/instagramsocialtrust-communitycarousel-6
Email 3paywise.co/personal/emailnewsletteraugust-wrapemail-3
Social Post 5paywise.co/personal/instagramsocialaugust-reviewsocial-5
Videopaywise.co/personal/youtubevideoisland-finance-plus-cash-outvideo-1
Infographic 1paywise.co/personal/websiteinfographicbill-calendarinfographic-1
Social Post 6paywise.co/personal/instagramsocialmonth-end-remindersocial-6
Infographic 2paywise.co/personal/websiteinfographicpaywise-at-a-glanceinfographic-2

Events to Track

Event Trigger Category
signup_completedUser completes registrationAcquisition
first_bill_paidUser pays first bill (including Island Finance)Activation
island_finance_paymentUser selects Island Finance billerActivation — Partnership
cash_out_initiatedUser navigates to Cash-Out screenFeature Adoption
cash_out_completedUser completes cash withdrawal at agentRevenue
blog_viewUser views blog postEngagement
carousel_viewUser views carousel on socialEngagement
cta_clickUser clicks CTA linkConversion

Conversion Goals

Goal Definition Content Types
Island Finance signupsUsers who pay Island Finance loan after seeing IF contentCarousel 1, Social 1 & 2, Blog 1
Cash-Out activationsUsers who complete a cash-out after seeing Cash-Out contentCarousel 2, Social 3, Video
General signupsNew app downloads + first bill paymentCarousels 3, 4, 6; Blogs 2, 3; Emails
Business conversionsBusiness account signups + first card transactionCarousel 5, Email 2, Social 4