# PayWise CTA Selection

## First Transaction CTAs

- Download PayWise. Pay your first bill in 30 seconds.
- Open the app. Pay your bill. Move on.
- Add funds. Pay your bill.
- Pay [Utility Bill Name] from your phone today.
- Pay your bill now. No payment lines.
- You signed up. Now pay your first bill.
- Pay before the due date.

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## Referral CTAs

- Share PayWise with someone who still stands in payment lines.
- Help a friend pay their next bill from their phone.
- Share the app. Help them skip the payment line.

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## Agent / Business CTAs

- Become a PayWise Agent.
- Offer bill payments at your store.
- No special hardware needed. Register your business.
- Become a bill payment point in your community.

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## Merchant / QR Payment CTAs

- Start accepting QR payments.
- Get paid by card. No hardware needed.
- Accept payments in store or online.
- Get paid without a card machine.