# New Blossom Medical Aesthetics — Brand Guide

> Derived from `02_brand_kit/New-Blossom-BrandKit.html` (authoritative source)

## Brand Identity
- **Name:** New Blossom Medical Aesthetics
- **Location:** Hialeah, FL (Miami area)
- **Tagline:** "Where science meets beauty — and confidence blooms."
- **Key Person:** Marisol (RN, 20+ years)

## Color Palette
| Name | Hex | Usage |
|------|-----|-------|
| Lilac | #C8A8C2 | Primary brand color |
| Pink | #D589B5 | Secondary, accents |
| Vivid Pink | #E768A1 | Interactive elements, CTAs |
| Gold | #D4B337 | Accent, highlights |
| Dark Plum | #62325B | Headings, primary text |
| Medium | #7D576D | Body text |
| Accent Rose | #E4A196 | Warm accent |
| Plum | #863667 | Deep accent |
| Ink | #3A2136 | Dark text |
| Background | #FBF7F7 | Page background |

## Typography
| Role | Font | Fallbacks |
|------|------|-----------|
| Display / Headings | **Classical Diary Demo** | serif |
| Body | **Montserrat** | 'Poppins', sans-serif |

## Logo Usage
- Logo files available in `02_brand_kit/logos/`
- Variants: Color, White (COLOR/WHITE variants), Gold color logo

## Voice & Tone
- Warm + professional. English-first content with bilingual warmth in person.
- Cuban-American cultural warmth
- **Language:** English (primary content). Spanish secondary — proper nouns, cultural accents, quoted patient testimonials, and bilingual captions where they add value. The audience is Spanish-dominant and the clinic serves them in Spanish in person; the content is English-first.
- Trust-first: emphasize safety, licensing, experience
- "La Señora de Hialeah" friendly

## Services
- Botox ($10-15/unit), Dysport
- Dermal Fillers ($500-800/syringe)
- Sculptra
- Candela Laser Hair Removal ($75-299/session)
- Laser Facial Treatments
- IV Therapy ($100-250)
- VAMP/PRP Therapy
- Microneedling
- Chemical Peels (Perfect DermaPeel)
- Kybella (Double Chin Removal)
- Spider Vein Treatment (Sclerotherapy)
- Weight Control
- Laser Hair Removal Membership

## Target Audience
- **Primary:** Hispanic women 35-58, Hialeah, Spanish-dominant *(audience research; content is produced in English — see Language above)*
- **Secondary:** Millennials 25-34 (preventive), Men 28-55 (laser + IV)