# New Blossom Medical Aesthetics — Brand Context

## Status
Brand folder restructured per FOLDER_STRUCTURE_TEMPLATE.md (July 2026). First monthly cycle completed (July 2026). Brand is active with ongoing content production.

## Structure
- `01_knowledge_base/` — 8 numbered research docs (00–07) + subdirs
  - `research-and-notes/` — Empty (no raw interview/meeting notes yet)
  - `source_materials/` — 7 client documents (input collection ×2 versions, digital behavior report, strategic content report, links, April 2026 format, PDF input collection)
  - `rules/` — Populated (2026-09-28): negative prompt block, prompt improvement guide, design sheet lookup
- `02_brand_kit/` — Brand guide PDF, moodboard, 6 logo files
  - `logos/` — 6 logo variants (color, white, gold, product_docs LOGOS originals)
  - `product_visuals/` — Empty
  - `partner_logos/` — Empty
  - `print_collateral/` — Empty
  - `design_sheets/01_client_profiles/` — 4 design sheet prompts (2026-09-28); `00_MAIN/`, `02_graphic_assets/`, `03_photo_guide/` — Empty
- `03_monthly_cycles/2026-07_JUL/` — July 2026 cycle
  - `01_content_plan/NewBlossom_Content_Plan_JULY_2026.html` — Full content plan
  - `02_prompts_and_copy/` — Carousel prompts (July 2026, .md + .html)
  - `images/C00/` — Carousel 0 (5 images)
  - `images/C01/` — Carousel 1 (5 images)
- `_sessions/` — Marketing brain session export (1 file)
- Root: `marketing_brain.html`, `masterStrategyDoc.html`

## Changes Applied (July 2026 restructure audit)
- `_knowledgebase/` → `01_knowledge_base/`: numbered docs moved to root, `product_docs/` → `source_materials/` + `02_brand_kit/` (brand guide, moodboard, LOGOS)
- `BrandKit/logos/` + root `logo-*` + `_knowledgebase/product_docs/LOGOS/` → `02_brand_kit/logos/` (merged, deduplicated)
- `Monthly_Cycles/01-JUL26/01_content_plan/output/` → `02_prompts_and_copy/` (prompts) + `03_monthly_cycles/2026-07_JUL/` (content plan)
- `Monthly_Cycles/01-JUL26/04_image_generation/output/carousels/1/` → `03_monthly_cycles/2026-07_JUL/images/C00/`
- `Monthly_Cycles/01-JUL26/04_image_generation/output/carousels/2/` → `03_monthly_cycles/2026-07_JUL/images/C01/`
- `_unsorted/Sessions/` → `_sessions/`
- Root `NEW BLOSSOM - INPUT COLLECTION .docx/.pdf` → `source_materials/`
- Empty old directories deleted
- (Aug 2026) Root `02_prompts_and_copy/` + cycle-root content plan → `03_monthly_cycles/2026-07_JUL/02_prompts_and_copy/` + `01_content_plan/`

## Known Gaps
- `01_knowledge_base/rules/` — Done (2026-09-28): negative prompt block + prompt improvement guide + design sheet lookup (SOP_Brand_Diagnostic executed)
- `01_knowledge_base/research-and-notes/` — Empty (no meeting notes or transcripts yet)
- `02_brand_kit/product_visuals/`, `partner_logos/`, `print_collateral/` — Empty; `design_sheets/00_MAIN/` + `03_photo_guide/` pending (01_client_profiles has 4 prompts)
- `_unsorted/` — Not created (no unsorted files)
- Sitemap.md — Not yet created
- marketing_hub_url.txt — Not yet created

## Brand Identity (from marketing brain + brand guide)
- **Name:** New Blossom Medical Aesthetics
- **Location:** Hialeah, FL (Miami)
- **Tagline:** "Where science meets beauty — and confidence blooms."
- **Key Person:** Marisol (RN, 20+ years) — mentioned by name in nearly every review
- **Physician:** Dr. Mario (supervision)
- **Colors:** Soft lilac `#C8A8C2`, Blossom pink `#D589B5`, Vivid pink `#E768A1`, Gold `#D4B337`, Primary dark `#62325B`, Primary medium `#7D576D`, Dusty rose `#E4A196` — *corrected 2026-09-28 per `02_brand_kit/New-Blossom-BrandKit.html` (Brand Guidelines v1.0, canonical). The marketing-brain green/gold system was the skill's default template theme.*
- **Fonts:** Classical Diary Demo (headings), Montserrat (body) — *corrected 2026-09-28; Cormorant Garamond/Inter were template defaults.*
- **Tone:** Warm + professional. English-first content with bilingual warmth in person. Cuban-American cultural fluency.
- **Services:** Botox ($10-15/unit), Dysport, fillers ($500-800/syringe), Sculptra, Candela laser hair removal ($75-299/session), IV therapy ($100-250), VAMP/PRP, microneedling, chemical peels, weight control
- **Primary Target:** Hispanic women 35-58, Hialeah, Spanish-dominant, $40K-$80K HH income
- **Secondary:** Millennials 25-34 (preventive), Men 28-55 (laser + IV)

## Content Language
- **English (primary).** Content is written and generated in English (2026-09-28).
- **Spanish (secondary):** proper nouns, cultural accents ("Bienvenidos"), quoted patient testimonials, and bilingual captions where they add value.
- **The audience research stands:** the audience is Spanish-dominant (92.6% Spanish at home, Hialeah). This is a market fact, not a content-language rule. The clinic serves Spanish-speaking patients in person; the content is English-first.

## Buyer Psychology (key clusters)
- **"La Señora de Hialeah"** (60% revenue) — Trust > price, multi-generational loyalty, found via Google Maps
- **"The Preventive Millennial"** (20% revenue, fastest-growing) — Instagram/Reddit researcher, "Baby Botox" era
- **"The Laser Loyalist"** (15% revenue) — Candela converts where other lasers failed

## Competitors
- Edyn Med Spa — Clinical laser focus, less personal
- Avana Plastic Surgery — Surgical-first, intimidating for non-surgery
- Femme Aesthetics — Injectables-only, no body/laser/IV
- New Blossom's edge: Trust (Marisol) + Technology (Candela) + Language + Range

## Notes
- First cycle (2026-07_JUL) completed: content plan + 2 carousels (10 images total) + prompts
- Brand guide (PDF) and moodboard (PDF) present in `02_brand_kit/`
- Key differentiator in saturated Hialeah market: physician-supervised, nurse-administered, bilingual family atmosphere (service); content is English-first
- Core problem: counterfeit Botox + unlicensed injectors in market — New Blossom sells safety + trust
- Industry context: global aesthetics $28.5B → $89.6B by 2034 (CAGR 13.75%), non-surgical = 80%+ of procedures
- Cycle naming uses 3-letter month per FOLDER_STRUCTURE_TEMPLATE.md: `2026-07_JUL` (mapped from legacy `01-JUL26`)