# New Blossom Medical Aesthetics — Project Instructions

**Note:** Physician-supervised, nurse-led medical aesthetics clinic in Hialeah, FL. First monthly cycle (July 2026) completed — content plan, carousel images, and prompts generated. Brand is active with ongoing monthly content production.

## Must-Read References
- `01_knowledge_base/00_Raw_Intelligence_Doc.html` — Comprehensive brand research
- `01_knowledge_base/01_Genesis_Report.html` — Genesis report
- `marketing_brain.html` — Marketing brain (strategy, positioning, buyer psychology)
- `masterStrategyDoc.html` — Master strategy document
- `02_brand_kit/Guia de marca - NB.pdf` — Brand guide
- `03_monthly_cycles/2026-07_JUL/02_prompts_and_copy/NewBlossom_Carousel_Prompts_July_2026.md` — July 2026 carousel prompts
- `03_monthly_cycles/2026-07_JUL/01_content_plan/NewBlossom_Content_Plan_JULY_2026.html` — July 2026 content plan
- `_sessions/marketingbrainversion1NB16jun.md` — Marketing brain session export

## Knowledgebase
- `01_knowledge_base/` — 8 numbered research docs (00-07), `research-and-notes/`, `source_materials/`
- `01_knowledge_base/source_materials/` — Client documents (input collection, digital behavior report, strategic content report, links, April 2026 format)
- `01_knowledge_base/rules/` — Populated (2026-09-28): negative prompt block, prompt improvement guide, design sheet lookup

## Brand Kit
- `02_brand_kit/logos/` — 2 logo files (logo-newblossom-color.png, logo-newblossom-white.png)
- `02_brand_kit/Guia de marca - NB.pdf` — Brand guide
- `02_brand_kit/Moodboard_NewBlossom.pdf` — Moodboard
- `02_brand_kit/product_visuals/` — Empty
- `02_brand_kit/partner_logos/` — Empty
- `02_brand_kit/print_collateral/` — Empty
- `02_brand_kit/design_sheets/01_client_profiles/` — 4 design sheet prompts (2026-09-28); `00_MAIN/` + `03_photo_guide/` still pending

## Brand Voice
- **Tone:** Warm + professional. English-first content with bilingual warmth in person. Like a trusted friend who happens to be a nurse.
- **Language:** English (primary content). Spanish secondary — proper nouns, cultural accents ("Bienvenidos"), quoted patient testimonials, and bilingual captions where they add value. The clinic still serves Spanish-speaking patients in person; the content is English-first.
- **Lead with:** Trust (Marisol, RN, 20+ yrs), technology (Candela laser), bilingual warmth in person
- **Avoid:** Cold corporate tone, pressure-based selling
- **Emotion:** Family trust — "At other places, you're a number. At New Blossom, you're family."

## Brand Identity
- **Name:** New Blossom Medical Aesthetics
- **Tagline:** "Where science meets beauty — and confidence blooms."
- **URL:** (not specified in brand materials — check with client)
- **Location:** Hialeah, FL (Miami)
- **Key Person:** Marisol (RN, 20+ years), Dr. Mario (physician supervision)
- **Colors:** Soft lilac `#C8A8C2`, Blossom pink `#D589B5`, Vivid pink `#E768A1`, Gold `#D4B337`, Primary dark `#62325B`, Primary medium `#7D576D`, Dusty rose `#E4A196` — *corrected 2026-09-28 per BrandKit v1.0 (canonical)*
- **Fonts:** Classical Diary Demo (headings), Montserrat (body) — *corrected 2026-09-28*
- **Services:** Botox ($10-15/unit), Dysport, dermal fillers ($500-800/syringe), Sculptra, Candela laser hair removal ($75-299/session), IV therapy ($100-250), VAMP/PRP, microneedling, chemical peels, weight control
- **Target:** Primary — Hispanic women 35-58, Hialeah, Spanish-dominant, $40-80K HH income. *Audience research, not a content-language rule: the audience is Spanish-dominant (92.6% Spanish at home), but content is produced in English by brand decision (2026-09-28).*
- **Competitors:** Edyn Med Spa, Avana Plastic Surgery, Femme Aesthetics
- **Edge:** Trust (Marisol) + Technology (Candela) + Language (Spanish-fluent care in person) + Range (full service)

## Monthly Cycles
- `03_monthly_cycles/2026-07_JUL/` — First cycle completed: content plan (`01_content_plan/`), carousel prompts (`02_prompts_and_copy/`), images (2 carousels, 10 images)