Brand Guidelines · Version 1.1 · 2026
New BlossomMedical Aesthetics
Where science meets beauty — and confidence blooms.
Personalized medical aesthetics in Hialeah
01 — Foundation
Brand overview
What New Blossom stands for, and the principles every application of this identity should protect.
Who we are
New Blossom Medical Aesthetics is a physician-supervised clinic in Hialeah Gardens, FL, offering non-surgical treatments — laser hair removal, wrinkle relaxers, dermal fillers, PDO threads, IV therapy, and more — in a comfortable, welcoming setting. The brand sits at the intersection of clinical credibility and personal renewal: precise enough to trust with your skin, warm enough to feel cared for.
Every touchpoint should carry both halves of that promise. Lean too far clinical and the brand feels cold; lean too far soft and it loses medical authority. The dusty-rose-and-plum palette and the botanical mark exist to hold that balance.
Physician-supervised
Care built on medical expertise and cutting-edge technology, never gimmicks.
Personalized
Treatment plans built around one person's skin, goals, and comfort.
Confidence-first
Results are measured by how someone feels, not just how they look.
01 — Foundation
Voice & messaging
The primary tagline is the brand's thesis statement. Use it whole, and let the tone it sets — warm, confident, unhurried — guide every other line of copy.
"Where science meets beauty — and confidence blooms."
Primary tagline
✓We sound like
- A knowledgeable provider speaking plainly, not a salesperson
- Warm and reassuring, never clinical-cold
- Confident about outcomes, honest about process
✕We avoid
- Hype, urgency tactics, or "too good to be true" claims
- Dense medical jargon without plain-language support
- Body-shaming or before/after language that implies flaws
Vocabulary anchors
- Bloom, renew, rejuvenate, confidence
- Personalized, physician-supervised, non-surgical
- Comfortable, welcoming, at ease
02 — Identity
Logo
The primary mark, drawn from the live site, is shown below. Swap in the source vector files here once supplied — this placeholder keeps the guide usable in the meantime.
Primary logo, full color: a gold script wordmark ("New Blossom") paired with a pink-to-lavender orchid illustration and a small-caps "Medical Aesthetics" lockup line. This is the definitive mark for the identity — the flat mauve/rose palette on the following pages is the site's supporting UI system, built to complement it.
Logo gold — approx. #C9A227
Script wordmark only. Not part of the site's UI palette — reserved for the logo itself; do not use as a UI color.
On brand backgrounds
Clear space & minimum size
Keep clear space equal to the height of the blossom mark on all sides — nothing else should enter that zone. Never scale the primary lockup below 80px wide on screen or 0.75in in print; use a simplified mark alone below that size.
Don't
Common misuses to avoid across any application:
Stretch or distort the proportions
Place on low-contrast or busy photo backgrounds
Recolor outside the approved palette
Rotate, add shadows, or apply effects
02 — Identity
Color palette
The four-color palette below is the official brand palette pulled straight from the logo and current guidelines — lead with these. The ten-color set further down documents what the live site actually implements today; keep both on file, but treat the four-color set as the source of truth going forward.
Primary brand palette
#C8A8C2
Light lavender-mauve — backgrounds, tints, soft fills
#D589B5
Secondary accent — hover states, supporting elements
#E768A1
Primary accent — CTAs, active states, key emphasis
#D4B337
Matches the logo's script wordmark — reserve for logo and rare high-end accents
Website UI palette — as implemented on the live site
Ten colors, sampled directly from the live site, carrying distinct roles. Primary medium mauve is the workhorse; accent rose is reserved for moments of emphasis.
#62325B
Footer backgrounds, form submit buttons
#7D576D
Body text, buttons, borders, navigation, overlays — the most dominant brand color
#E4A196
Dusty rose — hover states, active items
#9D7789
Lighter mauve — button and carousel hover
#863667
Social icons, mobile menu trigger
#AD80A0
"Visit Us," "Follow Us" footer labels
#AD81A5
Copyright line text
#FFFDFD
Near-white — body copy set on dark footer
#FBF7F7
Header background, button text zones
#FFFFFF
General page and card backgrounds
Pairing for legibility
Text-on-color combinations confirmed to hold contrast at body-copy sizes:
02 — Identity
Typography
Two typefaces carry the brand: a serif display face for titles, and a geometric sans for everything else. Poppins remains documented below as what the live site currently runs, but the pairing here is the primary system going forward.
Display typeface — Classical Diary Demo
An elegant serif reserved for titles, hero moments, and section headings — the same spirit as the script in the logo. Use sparingly, at larger sizes; it isn't built for body copy.
Aa Bb Cc
abcdefghijklmnopqrstuvwxyz · ABCDEFGHIJKLMNOPQRSTUVWXYZ · 0123456789
Body & UI typeface — Montserrat
Montserrat carries body copy, labels, and interface elements at three weights, provided as source files: Regular, Medium, and SemiBold.
Aa Bb Cc
| Weight | Name | Used for |
|---|---|---|
| 400 | Regular | Body copy, paragraph text |
| 500 | Medium | Subheadings, list items, labels |
| 600 | SemiBold | Buttons, eyebrows, emphasis |
Regular — Where science meets beauty, and confidence blooms.
Medium — Where science meets beauty, and confidence blooms.
SemiBold — Where science meets beauty, and confidence blooms.
Legacy — Poppins, as sampled from the live site
Poppins, imported from Google Fonts at weights 300–700. Geometric, rounded, and even-toned — legible in a clinical context while still feeling personal.
Aa Bb Cc
abcdefghijklmnopqrstuvwxyz · ABCDEFGHIJKLMNOPQRSTUVWXYZ · 0123456789
| Weight | Name | Used for |
|---|---|---|
| 300 | Light | Large display moments — hero headlines, cover title |
| 400 | Regular | Body copy, paragraph text |
| 500 | Medium | Subheadings, list items |
| 600 | Semibold | Labels, eyebrows, buttons |
| 700 | Bold | Section headings |
Sizes sampled from the live site
No formal type-scale variables exist in the current build — these four sizes are what's actually in use today:
Recommended hierarchy — proposed to close the gap, not yet on the live site
03 — In practice
UI components
Common interface pieces, built with the palette and type rules above, so new pages or materials stay consistent with the live site.
Buttons
Primary dark for the main action, outline for secondary, accent rose reserved for a single highlighted moment per view.
Form fields
Light-background inputs with mauve labels, matching the consultation form pattern.
Treatment tags
Rounded chips for filtering or listing services; accent rose marks the active selection.
Laser Hair Removal Dermal Fillers IV Therapy PDO ThreadsSection divider
The blossom mark, used sparingly, signals a transition between major sections.
03 — In practice
Usage summary
A quick reference for anyone producing new materials.
✓Always
- Set all text in Poppins
- Use
#7d576das the default working color - Reserve
#e4a196for one accent moment per view - Keep clear space around the logo
✕Never
- Introduce a second typeface
- Recolor the logo outside this palette
- Use more than one accent-rose element per screen
- Stretch, rotate, or shadow the mark
Source
- newblossommedicalaesthetics.com
- Hialeah Gardens, FL
- Guide compiled July 2026