# Negative Prompt Block — New Blossom Medical Aesthetics

**A living list. Add to it every time an unwanted element shows up in a generated
image during PM review — don't try to predict this list up front.**

**Read with:** `NewBlossom_Prompt_Improvement_Guide.md` (the checklist every prompt must
pass) and `NewBlossom_brand_guide.md` / `02_brand_kit/New-Blossom-BrandKit.html` (canonical
tokens). This file is the *exclusion* half; the guide is the *correction* half.

## Starting exclusions (generic, adjusted for a medical-aesthetics brand)

- No cartoonish or illustrated elements — the brand is clinical-but-warm, never cute or mascot-like
- No lens flare
- No visible watermarks, and no garbled or AI-rendered text — all in-image text must be clean, correctly spelled, and in English (the content language); Spanish only for proper nouns, cultural accents, or quoted testimonials
- No em dashes (—) or en dashes (–) in in-image text
- No stock-photo-looking generic imagery (corporate handshake, generic "happy woman touching her face" stock, spa clichés with cucumber slices and towels)
- No hyper-smoothed, posterized AI skin and no exaggerated HDR (reinforces the Remove AI Slop preamble)
- Do not reproduce, redraw, or approximate the New Blossom logo inside a generated image — the real logo is composited, never AI-generated
- No hex codes, section labels, or prompt scaffolding rendered as literal text

## Palette exclusions (critical — see `## Gaps` in the guide)

- **No green, forest-green, or gold-green anywhere.** The `#1a2e1a` / `#8a9a5b` / `#c4d4a0` system is the marketing-brain *template default*, not the brand. It leaked into the July 2026 cycle and must not be reproduced.
- **No colors outside the official palette.** Allowed: Soft lilac `#C8A8C2`, Blossom pink `#D589B5`, Vivid pink `#E768A1`, Gold `#D4B337`, Primary dark `#62325B`, Primary medium `#7D576D`, Dusty rose `#E4A196`, Secondary hover `#9D7789`, Deep plum `#863667`, Light background `#FBF7F7`, White `#FFFFFF`, Ink `#3A2136`.
- **No logo gold `#C9A227` as a UI/overlay color** — it belongs to the script wordmark only.
- No more than one accent-rose (`#E4A196`) element per frame.

## Medical / trust exclusions

- No frozen face, exaggerated lips, overfilled cheeks, or the "surprised look" — the brand's core promise is "you'll look like yourself, refreshed"
- No needles entering skin in close-up, no blood, no gore — this audience fears pain and bad results
- No "before" images that imply the subject was flawed or unattractive; no body-shaming framing
- No botched or failed results presented as New Blossom's work
- No unlicensed-looking, cluttered, or unsanitary treatment settings — the clinic must read as clean, professional, and physician-supervised
- No counterfeit, unbranded, or expired-looking product vials presented as the clinic's stock
- No competitor logos or branding (Edyn Med Spa, Avana Plastic Surgery, Femme Aesthetics) — never disparage competitors
- No guaranteed medical outcomes, no "permanent" hair removal (it is reduction), no "painless" claims
- No urgency-tactic visual treatment (countdown timers, "act now" slashes) — the brand avoids hype and pressure

## Context exclusions

- No non-Hialeah context — no snow, no foreign architecture, vehicles, or signage; the scene must read as Hialeah / Miami-Dade and Hispanic
- No non-English text except deliberate cultural accents (proper nouns, "Bienvenidos"-style signage) or quoted patient testimonials — in-image copy is English-primary
- No luxury-manhattan / Beverly-Hills med-spa aesthetic — this is a warm, family, neighborhood clinic

[Add brand-specific exclusions below as they're discovered — date and cycle-reference each one]