# Max Gym — Brand Context

## Status
Brand folder restructured per FOLDER_STRUCTURE_TEMPLATE.md (July 2026). Initial audit and restructure pass completed. Early-stage brand — no monthly cycles started. GoHighLevel subaccount is fully configured and documented.

## Structure
- `01_knowledge_base/` — numbered research docs (00–07) at root, plus `research-and-notes/` subdir
  - `research-and-notes/` — 4 files (input collection, meeting notes/transcript, WhatsApp messages, onboarding transcript)
- `04_hl_subaccount_config/` — Complete HL subaccount setup documentation:
  - `artifacts/` — 14 numbered config artifacts (01 Strategy Brief through 14 Knowledgebase Content) + Sprint_Dashboard.html
  - `research/` — 6 research files (strategy brief, conversation flow versions, config documentation)
  - `screenshots/` — 44 screenshots across phases 0–7 documenting the full HL setup process
  - `assets/` — brand kit preview HTML + 4 logo files (SVG + PNG, black and green variants)
  - `co.logo-60.png` — HL branding artifact
- `02_brand_kit/` — Brand kit logos and empty subfolders
- Root files: `MaxGym_marketing_brain.html`, `MaxGym_MasterStrategyDoc.html`

## Changes Applied (July 2026 restructure audit)
- `Marketing_Brain_Output/` wrapper unpacked: numbered docs (00-07) moved to `01_knowledge_base/` root, brain and strategy docs moved to brand root, empty wrapper deleted
- `_knowledgebase/` contents moved to `01_knowledge_base/research-and-notes/`, empty folder deleted
- `hl-subaccount-config-v1/` renamed to `04_hl_subaccount_config/` — internal structure preserved intact
- `BrandKit/` initially deleted during audit, later restored from remote to `02_brand_kit/logos/` (4 logo files)
- `02_brand_kit/` created with `logos/`, `product_visuals/`, `partner_logos/`, `print_collateral/`, `design_sheets/00_MAIN/01_client_profiles/02_graphic_assets/03_photo_guide/`

## Known Gaps
- `01_knowledge_base/rules/` — missing, pending SOP_Brand_Diagnostic
- `01_knowledge_base/source_materials/` — missing
- `03_monthly_cycles/` — no cycles started; brand is pre-cycle
- `MaxGym_Sitemap.md` — stub only (site blocks automated scraping)
- `MaxGym_marketing_hub_url.txt` — stub only, URL TBD
- `_sessions/` — not created (no session exports exist)
- `_unsorted/` — not created (no unsorted files)
- No brand guide exists — Phase 1 (Brand Guide) may not have been completed for this brand
- No product photography exists — site is a minimal landing page

## Brand Identity (from marketing brain + input collection)
- **Name:** Max Gym
- **URL:** https://maxgym.com.pa/ (blocks scraping)
- **Location:** Plaza del Super 99, Nivel 1, Costa del Este, Panama City
- **Co-founder:** Angel Ameijeiras
- **Product:** Premium gym memberships — Estándar ($69.55/mo, month-to-month), Rewards ($58.85/mo, 6-mo), MAX 360 (bundle)
- **Colors:** Black #000000, Green #87f24d / #2E7D32, Light Green #E8F5E9
- **Fonts:** Inter
- **Tagline:** "Encuentra tu max" / "Find Your Max"
- **Email:** info@maxgym.com.pa
- **Instagram:** @maxgym_pa (14K followers)
- **Hours:** Mon–Fri 5am–12am | Sat–Sun 8am–4pm
- **Platform:** Minimal landing page (no pricing, scheduling, or signup online)

## Notes
- Brand is pre-cycle — no content plan, no image generation, no copy work done
- HL subaccount setup is extensive: this is Coordenadas' first GoHighLevel client, and the artifacts in 04_hl_subaccount_config/ document the complete process from strategy through funnel setup (7 phases, 44 screenshots)
- The core business problem per co-founder: "Lo que vendemos es igual lo que se cancela" — acquisition works, retention is broken
- Positioning: serious trainer's gym at a real-person price — white space between Smart Fit ($20) and Bio Ritmo ($179)
- No brand guide exists; brand_kit_preview.html in 04_hl_subaccount_config/assets/ is a generated HL preview with colors and logos only, not a comprehensive guide