# Home Solutions TT — Project Instructions

**Note:** Home Solutions TT is a Trinidad-based residential real estate developer (est. 2003, 1,700+ homes, 16 communities, 0 abandoned). Brand is early-stage — no monthly cycles started.

## Must-Read References
- `01_knowledge_base/00_Raw_Intelligence_Doc.html` — Comprehensive brand research, competitors, pricing, voice
- `01_knowledge_base/01_Genesis_Report.html` — Genesis report
- `02_brand_kit/HomeSolutionsTT_brand_guide.html` — Brand guidelines (SOURCE)
- `01_knowledge_base/source_materials/` — Client-provided raw inputs (campaign briefs, meeting notes, financing docs)
- `01_knowledge_base/research-and-notes/` — Campaign analysis docs (RLC briefs)

## Knowledgebase
- `01_knowledge_base/00-07.*` — Numbered research docs at root
- `01_knowledge_base/rules/` — Brand-specific rules (empty, pending SOP_Brand_Diagnostic)
- `01_knowledge_base/research-and-notes/` — 5 RLC campaign analysis documents
- `01_knowledge_base/source_materials/` — 9 client-provided raw inputs (campaign PDFs, meeting notes, transcript, financing info, project docs)

## Brand Kit
- `02_brand_kit/HomeSolutionsTT_brand_guide.html` — Full brand guide (SOURCE)
- `02_brand_kit/logos/` — 8 logo files (6 from repo + 3 root images)
- `02_brand_kit/favicon.png` — Site favicon
- `02_brand_kit/product_visuals/` — Empty
- `02_brand_kit/partner_logos/` — Empty
- `02_brand_kit/print_collateral/` — Empty
- `02_brand_kit/design_sheets/` — Empty (pending SOP_Brand_Diagnostic)

## Monthly Cycles
- No cycles created yet — `03_monthly_cycles/` exists empty

## Brand Voice
- **Tone:** Direct, warm, proven. "Like a trusted family member who happens to build homes."
- **Lead with:** track record — "1,700 homes. 16 communities. 0 abandoned."
- **Core message:** "Own yours. Stop renting theirs."
- **Avoid:** generic real estate clichés ("unparalleled luxury residences")

## Brand Identity
- **Name:** Home Solutions TT (HS-MDT / Home Solutions Ltd.)
- **URL:** https://homesolutionstt.com
- **Location:** #9 O'Connor Street, Woodbrook, Trinidad
- **Founded:** 2003
- **Track Record:** 1,700+ homes across 16 gated communities, 0 abandoned projects
- **Service Model:** Full in-house — design, sales, construction, management
- **Phone:** (868) 623-2257 / (868) 623-1548
- **Email:** sales@homesolutionstt.com
- **Colors:** Green #217A3C, Charcoal #3A3A3C, White #FFFFFF
- **Font:** Manrope (all uses — headings, body, labels)
- **Social:** facebook.com/Homesolutionstt, @homesolutionstt (Instagram), @HomeSolutionsTT (X)
- **Active Projects:** North Hills Phase II, Q – Urban Living, Eighteen Moka, EastLake North, City Heights (final units)
- **Price Range:** $800K TTD apartments to $800K USD luxury homes
- **Competitors:** HDC (government), local private developers, rental market