# RULE: Social Media Specs — Home Solutions TT

**Status:** starter — adjust per platform as results come in (alive, like the rest of `rules/`).
**Active brand platforms:** Instagram @homesolutionstt · Facebook /Homesolutionstt · X/Twitter @HomeSolutionsTT · LinkedIn (luxury tier, Eighteen Moka) · TikTok (reach, urban cluster).

## Formats and dimensions (solid base)

| Format | Dimension | HS use |
|---|---|---|
| Feed post (1:1) | 1080×1080 | Stats, trust hooks, single message |
| Feed post (4:5) | 1080×1350 | Maximum vertical space on IG/FB |
| Reels / Stories (9:16) | 1080×1920 | Walkthroughs, testimonials, "day in the life" |
| LinkedIn (1.91:1) | 1200×627 | Luxury / investor authority (Eighteen Moka) |
| IG carousel | 1080×1080 ×5–8 | Financing explainers, rent-vs-buy, community guides |
| YouTube thumbnail | 1280×720 | Community tours (3–8 min) |

## Safe zones (9:16)

- Keep text within the central 90% (platform UI covers the bottom and sides).
- Bottom 250px free of critical text (captions/CTA of the platform).

## Text hierarchy in image

1. Hook, maximum 8 words (legible at 1080px on mobile)
2. Brand (small logo, corner), subtle
3. No paragraphs: the image informs, the caption develops

## Brand rules in social

- Palette (brand-guide canonical): Green `#217A3C`, Green Dark `#1A5E2E`, Green Light `#2EA052`, Charcoal `#3A3A3C`, White `#FFFFFF`, Black `#000000`
- Typography: **Manrope only** (weights 300–800)
- No text with em dashes (—) or en dashes (–)
- No luxury language on mass-market projects (and no mass-market framing on Eighteen Moka)
- Never disparage named competitors — anchor on the HS track record
- CTAs from `HomeSolutionsTT_CTA_Selection.md`; the closing names a real project (`HomeSolutionsTT_Project_Naming_Rule.md`)
- Tone: direct, warm, proven. Short sentences, Trinidadian English, concrete numbers

## Base hashtags (mix generic + specific, rotate)

#HomeSolutionsTT #Trinidad #TrinidadAndTobago #HomeOwnership #OwnYours #NewHomes #RealEstateTT #PropertyTT #GatedCommunity #PortOfSpain #SanFernando #Arima #FirstTimeHomeBuyer