# RULE: Project Naming in CTAs — Home Solutions TT

**Source:** adapted from `Brands/Factronics_Venezuela/01_knowledge_base/rules/Factronics_VE_Videojet_Naming_Rule.md`. Home Solutions has no product line; the equivalent of "name the real product" is **name the real project**.

## The Rule

Every call to action, closing paragraph, or final section of marketing content (emails, carousels, captions, landing pages, ads) must name an **actual Home Solutions project** by its exact name — not a generic phrase like "our communities" or "modern homes".

This mirrors how the strongest Home Solutions hooks already work: establish a pain point or an aspiration, then name the exact community near the end.

## What counts as a valid project name

Use the exact, correctly capitalised project name. Fan-out sources: the knowledge base (`01_knowledge_base/00_Raw_Intelligence_Doc.html`, `07_ObjectionHandlingFramework.html`) and the live site (`HomeSolutionsTT_Sitemap.md`).

### Currently for sale
- **North Hills Phase II** — Santa Cruz · apartments, 2–3 bed, ~982–1,027 sqft, from ~$1.235M TTD
- **Q – Urban Living** — Belmont · apartments, 3 bed, ~1,323 sqft
- **EastLake North** — Arima · apartments, 2 bed (expandable), ~888 sqft, Phase 3
- **City Heights** — San Fernando · apartments, 2–3 bed, ~890–1,104 sqft
- **Lotus** — Chaguanas · apartments, 2–3 bed, ~1,077–1,293 sqft (sold)

### Luxury tier
- **Eighteen Moka** — Moka Valley · houses, 3 bed, ~4,650–5,645 sqft, ~$800K USD (3 of 8 sold)

### Completed and sold (use as proof only — never as "for sale")
North Hills Phase I · EastLake Community Ph 1–2 · The View (St. James) · Pineplace (D'Abadie) · Enclave Place (St. Augustine) · Brendan's Place (Maraval) · Montrose Place (Chaguanas) · West Hills (Petit Valley) · Cara Court (Claxton Bay) · Legacy Place (Chaguanas) · The Point (Chaguanas)

**Do not invent project names, prices, sizes, or specs.** Verify any spec named in a project's context (SPC flooring, Mitsubishi HVAC, hurricane glass, Aprilaire dehumidifier) against the knowledge base before naming it. If unsure whether a feature applies to a project, leave it out.

## Where the project name goes

In the **second half of the content**, after the pain point and value proposition are established, never in the opening hook. The pattern is:

1. Pain point / risk (no project name)
2. Why it happens / what is really going on (no project name)
3. What to do about it, **naming the specific Home Solutions project** that fits
4. CTA button or link

## Project selection by persona / angle

Match the project to the buyer and the pain, never the same one every time:

| Persona / angle | Project(s) by default |
|---|---|
| First-time buyer, affordability | EastLake North or City Heights |
| Family upgrade, space and safety | North Hills Phase II |
| Investor, ROI and rental demand | Q – Urban Living or Lotus |
| Young urban professional, lifestyle | Q – Urban Living |
| Luxury / HNW | Eighteen Moka |
| Trust / "will they finish?" proof (any cluster) | completed communities (North Hills Phase I, EastLake Community Ph 1–2) |

## Positioning restriction (does not change)

Naming a project does not change the positioning. Home Solutions builds and delivers homes and facilitates financing introductions; it never guarantees approval, returns, or price outcomes (see `HomeSolutionsTT_Compliance_Language.md`).

## Format restriction (does not change)

No em dashes (—) or en dashes (–) in copy. Use periods, commas, or "and".

## Self-check before finalising any CTA

- [ ] Does the closing section name a real Home Solutions project?
- [ ] Does the chosen project match the persona / pain point?
- [ ] Does it appear after the problem is established, not before?
- [ ] Are the named price / size / specs verified against the knowledge base?
- [ ] Is it free of approval / return guarantees?
- [ ] No em dashes or en dashes?