# Halo Condo ÔÇö Brand Guide (Markdown extract)

> **Derived artifact.** Generated FROM the authoritative styled source,
> `02_brand_kit/HaloCondo_brand_guide.html`. This lighter, parseable version exists for
> scripts/agents that only need the tokens (Rule 4c). If the two ever disagree, the
> `.html` is correct ÔÇö regenerate this file, don't edit it into a second source.

## Color system

| Token | Hex | Role |
|---|---|---|
| `--forest` | `#1e4d2b` | Primary ÔÇö deep forest green |
| `--forest-mid` | `#2a6839` | Primary variant |
| `--forest-light` | `#4a9c5d` | Primary tint |
| `--forest-pale` | `#edf5ef` | Primary wash / surfaces |
| `--gold` | `#c9a84c` | Accent ÔÇö gold |
| `--gold-light` | `#e4c97a` | Accent tint |
| `--gold-mid` | `#a87d2a` | Accent shade |
| `--gold-pale` | `#fdf8ee` | Accent wash |
| `--cream` | `#f8f4ed` | Background |
| `--cream-dark` | `#ede6d8` | Background variant |
| `--ink` | `#161613` | Body text / near-black |
| `--ink-mid` | `#383832` | Secondary text |
| `--ink-soft` | `#6e6e64` | Muted text |
| `--white` | `#ffffff` | White |
| `--red` / `--red-pale` | `#b84040` / `#fdf0f0` | Alert/error |
| `--blue` / `--blue-pale` | `#2c4a7c` / `#eef1f8` | Info |

Site-scraped brand colors (from `haloplacett.com`, for cross-reference): primary
`#1A4F35`, secondary/WhatsApp `#25D366`, link `#5A6B58`.

## Typography

| Font | Use |
|---|---|
| **Playfair Display** (serif) | Headings / display |
| **DM Sans** (sans-serif) | Body / paragraphs |
| **Lato** (sans-serif) | Supporting body stack (`Lato, DM Sans, Helvetica, Arial`) |
| **DM Mono** (monospace) | Labels, eyebrows, metadata, code |
| **Syne** (sans-serif) | Section titles / swatch names |

Weights observed: Playfair 400/600/700/900 (+ italics); DM Sans 400/500/700;
DM Mono 300/400/500; Syne 400/600/700/800; Lato 300/400/700.

## Logos

- Canonical files: `02_brand_kit/logos/` ÔÇö `HaloCondo-logo.png`,
  `HaloCondo-logo-square.png`, `HaloCondo-logo-horizontal.png`,
  `HaloCondo-icon.png`, `HaloCondo-favicon.png`.
- Horizontal lockup is the header/site logo; the icon/isologo is the favicon and
  compact mark.

## Voice (from HL Strategy Brief + Marketing Brain)

Direct, warm-but-not-gushy, specific, quietly confident, unpretentious. Use real
amenity names ("pot filler above the stove") rather than generic hospitality language
("gourmet kitchen"). Never "luxury redefined" / "world-class." The brand sells
**the certainty of arrival** ÔÇö describe the space accurately and let facts do the work.
Tagline: *"The certainty of arrival."*