# Stage: Content Plan **Reads:** this cycle's `CYCLE_CONTEXT.md`, brand root files (`masterStrategyDoc.html`, `marketing_brain.html`), `01_knowledge_base/`. **Runs:** `content-plan-generator`. **Writes to:** `output/content-plan.md`, `output/content-plan.html`. **Next stage:** `02_prompts_and_copy/`. If `manager_input_provided: false` in CYCLE_CONTEXT.md, generate from Marketing Brain + Strategy Doc alone — don't block waiting for direction that isn't coming in an unattended run.