# DM Merchant (Kiana) — Video Production Kit **Brand:** Goozone **Campaign:** Chaos → Peace **Character:** Kiana, young Trinidadian micro-business owner **Tagline:** "You Sell. We Deliver." **Duration:** 15–30 seconds **Target AI Model:** Seedance / animation pipeline **Design Sheet:** `Goozone/design_sheet-dm_merchant.png` --- ## Quick Steps for Dummies ### Step 1 — Generate the Design Sheet (if needed) Copy the **Stage 1 prompt** into GPT Image 2, Midjourney, or any image model → save output as your design sheet. ### Step 2 — Generate the Storyboard Grid Copy the **Stage 2 prompt** into GPT Image 2 or Midjourney → generates a 12-panel 4×3 cinematic storyboard. ### Step 3 — Animate Each Shot Copy each **Shot 1–12 prompt** one by one into Seedance (or your AI video model). Each produces one ~2s clip. ### Step 4 — Edit the 12 Clips Together Import all 12 clips into CapCut, Premiere, Final Cut, or DaVinci Resolve. Arrange in order 1→12. ### Step 5 — Add Audio & Tagline - Sound design: relentless phone buzz (shots 1-6) → calm ambient/chill (shots 7-12) - End card: "You Sell. We Deliver." in Montserrat Bold, Gold #FFC62B on dark background - Export: 30s vertical (9:16) for Instagram/TikTok or horizontal (16:9) for YouTube/ads --- ## Brand Guidelines | Element | Value | |---|---| | **Primary** | #cfa31e | | **Gold** | #FFC62B | | **Sunshine** | #FFD85C | | **Honey** | #FFE79A | | **Lemon** | #FFF3CC | | **Vibrant Orange** | #FF7A1A | | **Playful Purple** | #A855F7 | | **Sky Blue** | #288BFF | | **Neutral Black** | #111111 | | **Neutral White** | #FFFFFF | | **Light Warm** | #FFF8E6 | | **Font** | Montserrat (Bold headlines, Medium subheads, Regular body) | --- ## Stage 1 — Design Concept Sheet Prompt Paste this into GPT Image 2 or Midjourney to generate the preproduction design sheet. ``` DESIGN SHEET PROMPT — Goozone: Chaos → Peace Create a professional preproduction design sheet for a 30-second transformation commercial. Use a clean editorial grid layout with the following sections: LAYOUT: — LEFT COLUMN: Goozone brand logo at top (logotype in Montserrat bold, using Gold #FFC62B and Neutral Black #111111), campaign title "CHAOS → PEACE" in bold Montserrat, tagline "You Sell. We Deliver." below in Montserrat medium, and a hero poster image split diagonally — left half showing chaos (stressed young woman, messy table, phone buzzing), right half showing peace (same woman relaxed on couch, Goozone app on phone, sale notification). A curved arrow from chaos side to peace side in Gold #FFC62B. — TOP ROW (left to right): Full-body character turnaround of KIANA — front view, 3/4 view, profile view, back view. She is a young Trinidadian woman, early 20s, warm brown skin, natural curly dark hair tied in a messy bun with loose curls framing her face, expressive dark brown eyes, medium build. STRESS OUTFIT (first half): slightly wrinkled cream t-shirt (Light Warm #FFF8E6), black high-waisted leggings, worn sneakers, phone clutched in one hand, shipping tape in the other, tired but determined expression. RELIEF OUTFIT (second half): soft Sky Blue #288BFF cardigan over a white top, relaxed-fit light jeans, barefoot, calm rested smile. — TOP RIGHT (props section): A buzzing smartphone with Instagram DM notifications flooding the screen, a roll of brown shipping tape, a cardboard box with a Goozone branded label (Gold #FFC62B accent, Neutral Black #111111 logo text, Montserrat typeface, "GOOZONE" in friendly bold sans-serif), a Goozone package pickup tag with Playful Purple #A855F7 accent, and a tablet showing the Goozone seller dashboard with "Products Uploaded ✓" in Goozone Gold and a "You made a sale!" alert in Vibrant Orange #FF7A1A, all arranged on a clean Neutral White #FFFFFF background. — MIDDLE ROW (action/lifestyle scenes, 5 panels): 1. Kiana at a cluttered dining table surrounded by bubble wrap, tape, cardboard boxes, and scattered product — her phone face-up buzzing with DM notifications, one hand pinching the bridge of her nose. Warm overhead light, slightly harsh shadows. 2. Kiana in the driver's seat of a small car, passenger seat piled with packages, sunlight glaring through the windshield, frustrated sigh expression. Sky Blue #288BFF sky visible through the window. 3. Kiana sitting on her couch, phone and laptop open, Goozone website on screen in Gold #FFC62B and Neutral Black #111111 branding, uploading product photos with a focused but hopeful expression. Warm lamp lighting. 4. A Goozone branded driver in a clean navy polo with a Gold #FFC62B Goozone logo and matching navy cap standing at Kiana's doorstep, taking a sealed box from Kiana who smiles with relief. Playful Purple #A855F7 pickup tag visible on the package. 5. Kiana lounging on the same couch, feet up, a warm ceramic mug in hand, phone showing "You made a sale!" notification in Vibrant Orange #FF7A1A and Gold #FFC62B, her face lit with a peaceful smile. Golden evening light through window. — BOTTOM ROW (environments & palette): 1. Environment reference A: A bright Trinidadian home — open window with tropical sunlight streaming in, modest living room with colorful throw pillows in Honey #FFE79A and Lemon #FFF3CC, a small dining area with wooden chairs. 2. Environment reference B: A sunny Trinidadian street — pastel-colored houses, palm trees, clear Sky Blue #288BFF sky, a car driving past. 3. Environment reference C: The same living room as A but evening — warm lamp light in Sunshine #FFD85C, cozy atmosphere, couch with a knitted throw in Light Warm #FFF8E6. 4. Color palette swatches (12 swatches arranged horizontally): Primary #cfa31e | Gold #FFC62B | Sunshine #FFD85C | Honey #FFE79A Lemon #FFF3CC | Vibrant Orange #FF7A1A | Playful Purple #A855F7 Sky Blue #288BFF | Neutral Black #111111 | Neutral White #FFFFFF Light Warm #FFF8E6 5. Typography sample: "GOOZONE" and "You Sell. We Deliver." in Montserrat typeface — bold for headlines, medium for taglines. Clean, modern, friendly, approachable. CHARACTERS: Kiana (main subject) — as described above. Must remain visually consistent across all panels. Same face, same body type, same curly hair in messy bun. Only her wardrobe and expression change between the stress half and relief half. STORY TONE / CAMPAIGN CONCEPT: A 30-second transformation from entrepreneurial chaos to peaceful control. The first half captures the drowning feeling of manual order management — phone notifications, shipping stress, running packages yourself. The second half shows the relief of Goozone — upload products once, a driver picks up, sales come in while you rest. The emotional arc is universal to every micro-business owner who has outgrown Instagram DMs. Tagline lands on "You Sell. We Deliver." in Goozone Gold #FFC62B. STYLE: ultra photorealistic, shot on 35mm film, cinematic lighting, warm Trinidadian color palette with golden sunlight, slightly desaturated and high-contrast for stress scenes, warm and soft amber tones for relief scenes, clean commercial photography, editorial grid composition, authentic Caribbean aesthetic, shallow depth of field for product moments, accent colors in Goozone Gold and Playful Purple ``` --- ## Stage 2 — Storyboard Prompt (12-Panel 4×3 Grid) Paste this into GPT Image 2 or Midjourney to generate the storyboard. ``` STORYBOARD PROMPT — Goozone: Chaos → Peace Use the uploaded design sheet as a reference for Kiana (the main character), her wardrobe, the Goozone branding (Gold #FFC62B logo, Playful Purple #A855F7 pickup tags, Vibrant Orange #FF7A1A sale notifications), lighting, environments, color grading, mood, and overall cinematic style. Keep Kiana visually consistent across all panels. WORLD & ENVIRONMENT: A bright, authentic Trinidadian home and neighborhood — warm tropical sunlight streaming through open windows, pastel-colored houses, palm trees swaying in the breeze. The first half of the story takes place in chaotic midday light with harsh shadows and cluttered spaces. The second half transitions to golden hour and evening warmth with soft amber lamp light, clean organized spaces, and a peaceful atmosphere. CHARACTERS & COSTUME LOCK: Kiana — young Trinidadian woman, early 20s, warm brown skin, natural curly dark hair tied in a messy bun with loose curls framing her face, expressive dark brown eyes, medium build. COSTUME LOCK — STRESS HALF (Panels 1–6): Kiana wears a slightly wrinkled cream/beige t-shirt, black high-waisted leggings, and white sneakers. Hair is in a messy bun. Expression ranges from stressed to frustrated to overwhelmed. COSTUME LOCK — RELIEF HALF (Panels 7–12): Kiana wears a soft sky blue cardigan (Sky Blue #288BFF) over a white top, relaxed-fit light gray or white pants, and is barefoot. Hair is still in a messy bun but tidier. Expression ranges from focused to hopeful to peaceful. Every character's costume and appearance must remain exactly identical across all panels within each half. Do not add, remove, or alter any clothing item, accessory, or equipment between panels unless explicitly listed above. SCENE CONTEXT: This is a 30-second transformation commercial showing the before-and-after of a micro-business owner's life. The first half (Panels 1–6) shows Kiana drowning in manual order fulfillment — endless Instagram DMs, chaotic packing, driving orders herself. The second half (Panels 7–12) shows her discovery and relief using Goozone — easy product upload, branded driver pickup, and peaceful sales notifications while she rests. The emotional peak is Panel 12: her calm smile watching a "You made a sale!" notification. STYLE: ultra photorealistic, shot on 35mm film, cinematic lighting, warm Trinidadian atmosphere, slightly desaturated and high-contrast for stress scenes, warm golden hour and soft amber tones for relief scenes, realistic commercial cinematography, shallow depth of field for product and phone close-ups, authentic Caribbean aesthetic BUILD A SINGLE CINEMATIC 4×3 STORYBOARD GRID, panels clearly separated by thin borders with the following frames: --- **01. INT. DINING AREA — DAY** Extreme close-up insert — Kiana's phone face-up on a cluttered wooden table vibrating violently, screen flooded with Instagram DM notifications stacking rapidly one after another. Bubble wrap, shipping tape, and scattered small products visible out of focus in the background. Harsh midday sunlight. The phone won't stop buzzing. / The phone won't stop buzzing. **02. INT. DINING AREA — DAY** Medium-wide shot — Kiana sits at the cluttered dining table surrounded by cardboard boxes, packing tape, bubble wrap, and product inventory. She pinches the bridge of her nose with one hand, eyes squeezed shut in frustration. Her phone lies face-up on the table still buzzing. Stress outfit: cream t-shirt, black leggings, white sneakers. Messy bun, tired expression. / Buried in orders she can't keep up with. **03. INT. DINING AREA — DAY** Close-up — Kiana's hands frantically taping a cardboard box shut with brown packing tape, fingers slightly shaking. A half-written address label and her buzzing phone are visible beside the box. Harsh overhead light casts hard shadows. / Packing every order by hand. **04. INT. CAR — DAY** Medium shot from passenger side — Kiana sits in the driver's seat of a small car, one hand on the steering wheel, the other rubbing her temple in exhaustion. The passenger seat is piled high with sealed cardboard packages. Sunlight glares harshly through the windshield. She sighs, frustrated. Stress outfit: cream t-shirt, messy bun. / Driving every package herself. Time lost. **05. EXT. TRINIDAD STREET — DAY** Wide cinematic establishing shot — Kiana's small car drives slowly down a sunny Trinidadian street lined with pastel-colored houses and tall palm trees swaying in the breeze. Clear sky blue sky. The car looks small and alone on the wide road. High contrast midday sunlight. / Another delivery. Another lost hour. **06. INT. DINING AREA — DAY** Close-up — Kiana sits slumped at the same cluttered table, head bowed, one hand covering her face. Her phone is face-up in front of her, still buzzing. Boxes and packing materials surround her. The light is harsh and unflattering. She looks completely overwhelmed. / She's drowning. There has to be another way. --- **07. INT. LIVING ROOM — LATE AFTERNOON** Medium shot — Kiana sits upright on a cozy couch, laptop open on her lap, phone in hand. On the laptop screen, the Goozone website is visible with Gold #FFC62B branding and "Upload Your Products" header. She's focused, hopeful expression. Relief outfit: sky blue cardigan over white top, light pants, barefoot. Softer golden hour light streams through the window. / Upload once. Take back control. **08. INT. LIVING ROOM — LATE AFTERNOON** Close-up insert — Kiana's hands holding her phone, fingers tapping the screen to upload product photos. The Goozone app interface is visible with "Products Uploaded ✓" in Gold #FFC62B and a clean white UI. Warm lamp light glows softly in the background. / Products live in minutes. **09. EXT. DOORSTEP — LATE AFTERNOON** Medium-wide shot — A Goozone branded driver in a clean navy polo with a Gold #FFC62B logo and matching navy cap stands at Kiana's doorstep holding a cardboard box with a Playful Purple #A855F7 Goozone pickup tag. Kiana stands in the doorway handing him the package, smiling with visible relief. Tropical plants frame the doorway. Warm golden hour sunlight. / We pick up. You breathe easy. **10. EXT. DOORSTEP — LATE AFTERNOON** Close-up — The Goozone driver's hands holding the sealed cardboard box with the Playful Purple #A855F7 Goozone pickup tag clearly visible, barcode printed neatly. Kiana's relieved face is slightly out of focus in the background. Soft golden light. / They handle the rest. **11. INT. LIVING ROOM — EVENING** Wide shot — Kiana lounges comfortably on the couch, feet up, a warm ceramic mug in one hand, phone resting on her lap. The room is softly lit with a warm amber lamp. A cozy knitted blanket is draped over the couch arm. She looks peaceful, content. Relief outfit: sky blue cardigan, light pants, barefoot. Tidier messy bun. / Peace. Finally. **12. INT. LIVING ROOM — EVENING** Extreme close-up — Kiana's phone screen showing a bright notification: "You made a sale!" in Vibrant Orange #FF7A1A with a Gold #FFC62B Goozone logo beneath. In the soft-focus background, Kiana's calm smiling face glows in the warm lamp light. This is the payoff moment. / You sell. We deliver. --- Below each panel, print the panel number and location header in the format: '01. EXT./INT. LOCATION — DAY/NIGHT' followed on the next line by a single short caption of no more than 6 words describing the action. Example: '05. EXT. TRINIDAD STREET — DAY / Another delivery. Another lost hour.' Use Montserrat Medium for all captions. ``` --- ## 12 AI Video Prompts for Seedance/Animation Paste each shot prompt individually into Seedance (or your AI video model). ### Shot 1 A smartphone lying face-up on a cluttered wooden table vibrates rapidly, the screen flooding with stacked Instagram direct message notifications one after another. Bubble wrap and brown packing tape are scattered around the phone out of focus. Harsh midday sunlight shines from above. No Music, No Subtitles ### Shot 2 A young Trinidadian woman with curly dark hair in a messy bun sits at a cluttered dining table surrounded by cardboard boxes, packing tape, and bubble wrap, pinching the bridge of her nose with her eyes squeezed shut in frustration. She wears a cream t-shirt and black leggings. Her phone buzzes on the table in front of her. No Music, No Subtitles ### Shot 3 A woman's hands frantically press brown packing tape onto a cardboard box to seal it shut, fingers moving quickly and slightly shaking. A half-written address label and a buzzing phone rest beside the box on the table. Harsh overhead light casts hard shadows. No Music, No Subtitles ### Shot 4 A young woman sits in the driver's seat of a small car with one hand on the steering wheel and the other rubbing her temple in exhaustion. The passenger seat is piled high with sealed cardboard packages. Bright sunlight glares through the windshield. She wears a cream t-shirt and has her hair in a messy bun. She sighs heavily. No Music, No Subtitles ### Shot 5 A small car drives slowly down a sunny Trinidadian street lined with pastel-colored houses and tall swaying palm trees under a clear blue sky. The car looks small on the wide empty road. High contrast midday sunlight. No Music, No Subtitles ### Shot 6 A young woman sits slumped at a cluttered dining table with her head bowed and one hand covering her face. Her phone lies face-up in front of her, still buzzing with notifications. Cardboard boxes and packing materials surround her. Harsh unflattering light from above. No Music, No Subtitles ### Shot 7 A young Trinidadian woman sits upright on a cozy couch with a laptop open on her lap and a phone in her hand. The laptop screen shows the Goozone website with gold branding and an "Upload Your Products" header. She wears a sky blue cardigan over a white top and light pants, barefoot, with a focused and hopeful expression. Soft golden hour sunlight streams through the window behind her. No Music, No Subtitles ### Shot 8 A woman's hands hold a smartphone, fingers tapping the screen to upload product photos. The phone displays the Goozone app interface with "Products Uploaded ✓" in gold on a clean white screen. Warm amber lamp light glows softly in the background. No Music, No Subtitles ### Shot 9 A delivery driver in a clean navy polo with a gold Goozone logo and matching navy cap stands at a doorstep holding a cardboard box with a bright purple Goozone pickup tag. A young woman in a sky blue cardigan stands in the doorway handing him the package with a relieved smile. Tropical plants frame the doorway. Warm golden hour sunlight. No Music, No Subtitles ### Shot 10 A delivery driver's hands hold a sealed cardboard box with a bright purple Goozone pickup tag clearly visible, barcode printed neatly on the label. A woman's relieved smiling face is softly out of focus in the background. Warm golden sunlight. No Music, No Subtitles ### Shot 11 A young woman lounges comfortably on a couch with her feet up, holding a warm ceramic mug in one hand and a phone resting on her lap. She wears a sky blue cardigan and light pants, barefoot. A cozy knitted blanket drapes over the couch arm. The room glows with soft warm amber lamp light. She looks peaceful and content. No Music, No Subtitles ### Shot 12 A smartphone screen displays a bright notification reading "You made a sale!" in vibrant orange with a gold Goozone logo beneath it. In the soft-focus background, a young woman's calm smiling face glows in warm lamp light. No Music, No Subtitles --- ## Production Checklist - [ ] Design sheet generated (Stage 1 prompt → image model) - [ ] Storyboard grid generated (Stage 2 prompt → image model) - [ ] 12 Seedance clips rendered (Shot 1–12 prompts) - [ ] Clips assembled in order in video editor - [ ] Sound design added (phone buzz → calm ambient) - [ ] End card added: "You Sell. We Deliver." in Montserrat Bold, Gold #FFC62B - [ ] Exported and delivered