# Goozone — Brand Guide (derived)

**Source:** `02_brand_kit/Goozone_brand_guide.html` (V1, Trinidad & Tobago)

## About
Last-mile delivery & marketplace enablement for independent sellers in Trinidad & Tobago. Core idea: Chaos → Peace.

## Colors

| Role | Name | Hex |
|---|---|---|
| Primary | Gold | #cfa31e |
| Core Gold | Core | #FFC62B |
| Sunshine | Tint | #FFD85C |
| Honey | Tint | #FFE79A |
| Lemon | Tint | #FFF3CC |
| Orange | Accent (energy) | #FF7A1A |
| Purple | Accent (playful) | #A855F7 |
| Sky Blue | Accent | #288BFF |
| Black | Neutral | #111111 |
| Light Warm | Neutral | #FFF8E6 |

**Usage split:** Gold 55%, Black 25%, Warm neutral 12%, Accent sparks 8%.

## Typography
- **Font:** Montserrat (weights 400–900, upright + italic) — single typeface for entire system
- **Headline:** Montserrat Bold/Black, 32–64px
- **Subhead:** Montserrat Bold, 24–32px
- **Tagline/UI Label:** Montserrat Medium, 16–20px
- **Body:** Montserrat Regular, 14–16px
- **Numerals/Data:** Montserrat SemiBold, tabular figures
- No second typeface — Montserrat is the whole system

## Logo
- Dragonfly motif sits where an "O" would be — light, fast, always in motion
- Gold gradient disc never changes color (consistent across all touchpoints)
- Wordmark "GOOZONE" in pure black or pure white only — never gold, never tinted
- Clear space: height of the "O" disc on every side
- Logo files in `02_brand_kit/logos/` (4 subfolders: Primary, Positive & Negative, Symbol, Online Brand)

## Voice & Tone
- **Plain over clever** — "We pick up. You focus." beats any line needing a second read
- **Short, declarative sentences** — never pad to sound more impressive
- **Relief, not hype** — emotional register is exhale, not excitement
- **Key phrases:**
  - "There's a better way, Mom." — Discovery moment
  - "We collect. You focus." — Value proposition
  - "More sales. More time. More you." — Growth moment

## Logo rules
- Keep dragonfly gold on all backgrounds
- Never recolor the wordmark (black or white only)
- Never crowd the mark with copy or UI chrome

## Backgrounds
- 45+ background files in `02_brand_kit/backgrounds/` — gradients, patterns, social media
- Designed for consistent brand presentation across channels