# Goozone — Brand Context

## Status
Brand folder restructured per FOLDER_STRUCTURE_TEMPLATE.md (July 2026). No monthly cycles started yet. Brand is in foundational phase — knowledge base and brand kit are complete, content production pipeline not yet begun.

## Structure
- `01_knowledge_base/` — 8 numbered research docs (00–07) + subdirs
  - `research-and-notes/` — Ad copies, campaign kit, offer summary (3 files)
  - `source_materials/` — 5 client documents (BullEye Campaign Pillars ×2, Brand Guidelines PDF, Input Collection ×2)
  - `rules/` — Empty, pending SOP_Brand_Diagnostic
- `02_brand_kit/` — Brand guide HTML, design sheets, 55+ background files
  - `logos/` — 12 logo variants across 4 subfolders (Primary, Positive & Negative, Symbol, Online Brand)
  - `Backgrounds/` — 55+ files in 4 subfolders (Gradient BGs, Pattern BGs, Social Media BGs)
  - `design_sheets/00_MAIN/01_client_profiles/` — 4 design sheet PNGs (image-only, no prompt files)
  - `product_visuals/` — Empty
  - `partner_logos/` — Empty
  - `print_collateral/` — Empty
- `03_monthly_cycles/` — Empty (no cycles yet)
- `04_hl_subaccount_config/` — Empty (pending GoHighLevel setup)
- `_sessions/` — 4 session files: marketing brain creation, video campaign planning, AI video prompt generator, DM merchant content
- `_unsorted/` — Empty
- Root: `Goozone_brand_guide.md` (derived), `Goozone_marketing_brain.html`, `Goozone_MasterStrategyDoc.html`, `Goozone_Terms_of_Service.html`, `Goozone_Vendor_Brochure.html`, `Goozone_Sitemap.md`, `marketing_hub_url.txt`

## Changes Applied (July 2026 restructure)
- Top-level folders renamed: `BrandKit/` → `02_brand_kit/`, `Knowledgebase/` → `01_knowledge_base/`, `Sessions/` → `_sessions/`
- `01_knowledge_base/` — numbered research docs sorted at root, `source_materials/` from existing source files, `research-and-notes/` from existing research files
- `02_brand_kit/` — logos/ reorganized into 4 subfolders, design sheets moved from root brand_kit to design_sheets/00_MAIN/01_client_profiles/, brand guide renamed from `Goozone Brand Guidelines.html` to `Goozone_brand_guide.html`, Backgrounds/ preserved as-is
- Logo files consolidated: mixed root + subfolder locations unified into 4-standard-subfolder structure (Primary, Positive & Negative, Symbol, Online Brand)
- Empty directories created: `03_monthly_cycles/`, `04_hl_subaccount_config/`, `_unsorted/`, and sub-dirs under `02_brand_kit/`
- Brand guide .md derived from .html source
- Stub files created: `Goozone_Sitemap.md`, `marketing_hub_url.txt`

## Known Gaps
- `01_knowledge_base/rules/` — Empty, pending SOP_Brand_Diagnostic
- `02_brand_kit/product_visuals/`, `partner_logos/`, `print_collateral/` — Empty
- `03_monthly_cycles/` — Empty (no cycles started)
- `04_hl_subaccount_config/` — Empty (pending GoHighLevel setup)
- `_unsorted/` — Empty
- Sitemap.md — Stub, needs completion
- marketing_hub_url.txt — Stub, needs URL

## Brand Identity (from brand guide + marketing brain)
- **Name:** Goozone
- **Location:** Trinidad & Tobago
- **Tagline:** "You sell. We deliver."
- **Category:** Last-mile delivery & marketplace enablement for independent sellers
- **Core Idea:** Chaos → Peace — take logistics off sellers' plates so they can focus on growth
- **Colors:** Gold (#cfa31e), Black (#111111), Warm (#FFF8E6), Orange (#FF7A1A accent), Purple (#A855F7 accent), Sky Blue (#288BFF accent)
- **Font:** Montserrat (single typeface, 400–900 weights, upright + italic)
- **Logo:** Dragonfly motif in gold gradient disc; wordmark in pure black or pure white only
- **Tone:** Plain, warm, short declarative sentences, relief over hype, "good co-worker" energy
- **Key Phrases:** "You sell. We deliver." / "We pick up. You focus." / "More sales. More time. More you."
- **Backgrounds:** 55+ brand background files (gradient, pattern, social media formats)

## Target Customer
- Independent sellers in Trinidad & Tobago who do everything themselves
- Aisha (jewelry brand from living room), Marcus (hardware store owner), Damian (scaling past solo capacity)
- People answering DMs at midnight, packing on kitchen table, driving deliveries between school runs

## Competitors
- (not specified in available materials — pending competitor research)

## Notes
- No monthly cycles started yet — brand is in foundational phase
- Copy owner: Pablo (per AGENTS.md)
- Images owner: Pablo (per AGENTS.md)
- Design sheets are PNG images only — no corresponding prompt/lookup files exist
- Backgrounds/ folder (45+ files) preserved as-is per user decision — sits in 02_brand_kit/ outside the spec structure
- Brand guide .md derived from HTML source for quick reference; HTML remains the authoritative source