# Goozone — Project Instructions

**Note:** Last-mile delivery & marketplace enablement for independent sellers in Trinidad & Tobago. No monthly cycles started yet. Brand is in foundational setup phase (knowledge base + brand kit complete, content production not yet begun).

## Must-Read References
- `01_knowledge_base/00_Raw_Intelligence_Doc.html` — Comprehensive brand research
- `01_knowledge_base/01_Genesis_Report.html` — Genesis report
- `Goozone_marketing_brain.html` — Marketing brain (strategy, positioning, buyer psychology)
- `Goozone_MasterStrategyDoc.html` — Master strategy document
- `02_brand_kit/Goozone_brand_guide.html` — Brand guide

## Knowledgebase
- `01_knowledge_base/` — 8 numbered research docs (00-07), `research-and-notes/` (3 files: ad copies, campaign kit, offer summary), `source_materials/` (5 client docs), `rules/` (empty)
- `01_knowledge_base/source_materials/` — BullEye Campaign Pillars (docx + pdf), Brand Guidelines PDF, Input Collection (docx + pdf)
- `01_knowledge_base/rules/` — Empty, pending SOP_Brand_Diagnostic

## Brand Kit
- `02_brand_kit/logos/` — 12 logo files across 4 subfolders (Primary, Positive & Negative, Symbol, Online Brand)
- `02_brand_kit/Goozone_brand_guide.html` — Brand guide (V1)
- `02_brand_kit/Backgrounds/` — 55+ background files (gradients, patterns, social media)
- `02_brand_kit/design_sheets/00_MAIN/01_client_profiles/` — 4 client profile design sheets (PNG images only)
- `02_brand_kit/product_visuals/` — Empty
- `02_brand_kit/partner_logos/` — Empty
- `02_brand_kit/print_collateral/` — Empty

## Brand Voice
- **Tone:** Plain over clever, short declarative sentences, relief not hype, warm co-worker energy
- **Register:** Calm confidence, never exclamation points
- **Key phrases:** "We pick up. You focus." (value prop), "More sales. More time. More you." (growth)
- **Avoid:** Padding sentences, cleverness that needs re-reading, hype/excitement language

## Brand Identity
- **Name:** Goozone
- **Tagline:** "You sell. We deliver."
- **URL:** (not specified)
- **Location:** Trinidad & Tobago
- **Colors:** Gold (#cfa31e), Black (#111111), Warm (#FFF8E6), accents: Orange (#FF7A1A), Purple (#A855F7), Sky Blue (#288BFF)
- **Font:** Montserrat (single typeface for entire system, 400-900)
- **Logo:** Dragonfly mark where "O" would be — gold gradient disc is the one constant across all touchpoints
- **Category:** Last-mile delivery & marketplace enablement

## Monthly Cycles
- `03_monthly_cycles/` — Empty (no cycles started yet)

## Sessions
- `_sessions/` — 4 session exports: marketing brain creation (v1), video campaign planning, AI video prompt generator, DM merchant content

## Root Docs
- `Goozone_brand_guide.md` — Derived brand guide (markdown)
- `Goozone_marketing_brain.html` — Marketing brain
- `Goozone_MasterStrategyDoc.html` — Master strategy doc
- `Goozone_Terms_of_Service.html` — Terms of service
- `Goozone_Vendor_Brochure.html` — Vendor brochure
- `Goozone_Sitemap.md` — Sitemap (stub)
- `marketing_hub_url.txt` — Marketing hub URL (stub)