# STANDARD OPERATING PROCEDURE (SOP)
## SOP-06: Storefront Branding & Settings Maintenance

| Document ID | Version | Effective Date | Process Owner | Target Audience |
| :--- | :--- | :--- | :--- | :--- |
| SOP-06 | 1.0 | September 4, 2026 | Brand Manager | Sellers, Store Layout Designers, Support Agents |

---

### 1. Objective & Scope
**Objective:** To define the branding standards and technical steps required to configure, maintain, and update a seller’s storefront appearance, search visibility, geographic mapping links, and pinned featured products on Goozone.

**Scope:** Applies to any active merchant managing their brand presence on `gooon.com` [16].

---

### 2. System Prerequisites & Required Tools
- Access to the Goozone Seller Dashboard [16].
- Professional Brand Assets:
  - Store Logo: High-contrast icon, minimum dimensions **100x100 pixels** [16].
  - Store Banner: High-resolution horizontal landscape image, exact dimensions **1920x360 pixels** [16].
- Google Maps (to retrieve business coordinate links) [16].

---

### 3. Step-by-Step Store Customization Procedure

```
[Navigate to Shop Settings] ➔ [Update Core Contact Info] ➔ [Upload Logo (min 100x100)]
                                                                  │
                                                                  ▼
[Pin Featured Products] ➔ [Upload Banner (1920x360)] ➔ [Set Maps URL & SEO Tags]
       │
       ▼
[Click Save] ➔ [Verify Brand Display on Storefront Directory]
```

#### Step 1: Open Shop Settings
1. Log into your seller dashboard.
2. Click **Shop Settings** in the left-hand sidebar menu [16, 17].

#### Step 2: Complete Core Contact Information
1. **Shop Name:** Update this field if your registered business name changes [16].
2. **Shop Phone Number:** Ensure this is a direct line for customer service [16].
3. **Upload Shop Logo:**
   - Click **Choose File** (or upload a new file via drag-and-drop) [11, 16].
   - Ensure the image is formatted at a minimum of **100x100 pixels** [16].
   - Select the file and click **Add File** [16].

#### Step 3: Configure Map Integration (Critical for Local Trust)
1. Open a separate tab and navigate to **Google Maps**.
2. Search for your physical store location [16].
   - *If home-based or without a physical storefront:* Search for your general delivery area (e.g., *Chaguanas, Trinidad and Tobago*) [16].
3. Copy the URL from your web browser's address bar [16].
4. Return to your Goozone Dashboard and paste this URL into the **Google Maps Address Link** field [16].

#### Step 4: Complete SEO Tags (Search Engine Optimization)
1. **Meta Title:** Enter the primary title that will display on Google searches (e.g., *Pachosetas - Organic Gourmet Mushrooms Trinidad*) [16].
2. **Meta Description:** Write a brief 1-2 sentence description summarizing your products and service location to drive organic search results [8, 16].
3. Click the intermediate **Save** button to lock in contact, maps, and SEO details [16].

#### Step 5: Upload Storefront Hero Banners
1. Scroll down to the **Main Banners** section [16].
2. If removing an outdated or default banner, click the red **"X"** icon on the current image [16].
3. Click **Choose File** (under main banner) ➔ click the **Upload New** tab [11, 16].
4. Drag and drop your **1920x360 pixels** banner image [16].
5. Select the uploaded file from your media gallery and click **Add File** [16].
   *Warning: Avoid using images that are too small or not scaled to 1920x360px, as they will look blurry or stretched to consumers [16].*

#### Step 6: Select Featured Products
*Feature products to display your top-selling, seasonal, or promotional items pinned to the very top of your brand page [16].*
1. In the **Featured Products** selection box, click and select one or more of your active products (e.g., select both *Dehydrated Oyster Mushrooms* and *Lion's Mane*) [16].
2. Scroll to the bottom of the page and click the final **Save** button [16].

#### Step 7: Live Brand Quality Audit
1. Click **"Browse Website"** on your dashboard [16, 17].
2. Navigate to **All Brands** and select your shop [16].
3. Verify that:
   - Your logo displays sharply on the business card [16].
   - Your hero banner covers the page without stretching [16].
   - Your featured products are successfully pinned to the top [16].
   - The Google Maps link correctly redirects to your location [16].

---

### 4. Expected Deliverables & Outcomes
- A fully customized, professional brand storefront on Goozone [8, 16].
- Seamless Google Maps navigation for localized pickups [16].
- Google-indexed meta descriptions for enhanced search discoverability [8, 16].
- Targeted merchandising of high-margin items using the Featured Products section [16].

---

### 5. Troubleshooting & Layout Issues

| Layout Issue / Failure | Root Cause | Action / Resolution Path |
| :--- | :--- | :--- |
| **Store banner looks stretched, squished, or cut off** | The banner image uploaded does not match the mandatory 1920x360px size | **Sellers:** Crop and resize your banner image to exactly **1920 width x 360 height pixels** using free tools (e.g., Canva). Click the **"X"** icon to delete the bad banner, and upload the resized version [16]. |
| **Google Maps link takes customers to an incorrect country** | The browser URL was not copied correctly, or a generic search term was pasted | **Sellers:** Go to Google Maps, search specifically for your town or shop name, copy the direct link from the browser address bar, and re-paste [16]. |
| **Featured products are not showing up on the store page** | The seller forgot to click the bottom **Save** button after selecting products | **Sellers:** Re-select the products in the featured box, scroll to the bottom of the page, and click **Save** [16]. |