Internal Planning Document

Goozone Roadmap
2026–2028

The path to "#1 in Trinidad by 2028" — month by month, week by week, with a clear owner for every deliverable.

Prepared for Faiber (CEO) July 2026 Internal

★ How to Read This Document

Each month has a clear goal, deliverables with an owner (a real person, not "the team"), and the dependencies that need to be resolved before or in parallel.

The 2028 goal isn't tackled in one leap. It's tackled by opening the marketplace in controlled phases — 10 champions → 55–60 sellers → scale — while building the system (processes, content, support) that will sustain that growth without burning out the team.

Phase 1 · Months 1–2

🌱 Foundation

Goal: the 33 TIC event leads become active sellers, and the team has a system — not chaos — to operate.
Month 1 — Weekly Breakdown
Week 1
DeliverableOwnerNotes
Share the 33-lead list with PabloWhoever has the list todayBlocker — nothing else in this block starts without this
Prepare Excel + upload 33 contacts to HighLevel with tags (Stage/Profile/Priority)PabloSee Onboarding SOP, Part A — Stage 0
SOP for bug/improvement reports to Wappsi documented and sharedPabloSee Wappsi SOP
SOP for product photo verification (new arrivals) documentedLaura + JoelSee Product QC SOP
Formal question to Wappsi: SLA for responding to improvements/bugsPabloTomorrow 07/16 — see Wappsi SOP, ticket #4
Request to Wappsi: automatic "Out of Stock" visual label at 0 unitsPabloSee Wappsi SOP, ticket 1.b
Roadmap kickoff presented to the teamFaiberSee Kickoff Script
Monthly + weekly marketing plannerTevinAlready his function — integrated into the roadmap, not a new task
Week 2
DeliverableOwnerNotes
Initial contact with first 5–6 already-tagged leads beginsSasha / RosannahSee Onboarding SOP, Stage 1
Verification of first accounts createdPablo / SydneyFinal approval authority
Payout + package configuration + first products of that initial batchAssigned CSRGuide the seller, don't create the product for them
Email drip campaign (10 emails) built and loaded into HighLevelKristonSee Email Drip document
Basic platform process documentationKristonDocument what he builds in HighLevel/automations — feeds Email Drip resource
Wappsi SLA response received and communicated to the teamPabloCloses ticket #4
Week 3
DeliverableOwnerNotes
Onboarding continues — second batch of 5–6 leadsSasha / RosannahPilot pace: 5–6/week
First anchor seller testimonial recordedIan + Tevin2–5 reels/month is this duo's goal
Google Business Profile created + first reviews requestedKristonAlready validated in Master Strategy Doc
First product photo QC check on "New Arrivals"CSR on duty + LauraSee Product QC SOP
Week 4
DeliverableOwnerNotes
Onboarding continues — third batch (≈18–20/33 completed)Sasha / RosannahPilot pace maintained
Weekly team checkpointTevin (coordinates)Part of the defined reporting rhythm
Month 1 close — bi-weekly report #1 to FaiberTevin (coordinates)First formal roadmap review point
Second anchor seller testimonial publishedIan + TevinCompletes the month's goal of 2 testimonials
Month 2 — Weekly Breakdown
Weeks 5–6
DeliverableOwnerNotes
Onboarding pace increases to 8–10/weekSasha / Rosannah + Pablo/SydneySee Onboarding SOP — pace goal
WhatsApp support active for new sign-upsCSR on dutyChannel already validated in Channel Map
Google Search Ads active (high-intent keywords)KristonE.g., "how to sell online in Trinidad"
Weekly checkpointTevin (coordinates)
Weeks 7–8
DeliverableOwnerNotes
Onboarding of all 33 closed (goal: 33/33 complete)CSR + Pablo/SydneyEnd of estimated 4–5 week window
First success story published (seller with real sales)Kriston + TevinSocial proof for Phase 2
Review of open tickets with WappsiPabloReport results to Faiber
Bi-weekly roadmap progress report #2Tevin (coordinates)Weekly checkpoint + report every 2 weeks
Informal go/no-go decision to open Phase 2 in Month 3FaiberBased on actual pilot onboarding results
Phase 2 · Months 3–5

🚀 Controlled Opening

Goal: open to 55–60 sellers without breaking the onboarding system.
Month 3
DeliverableOwnerNotes
Tagging new batch in HighLevelKristonSOP already exists from Phase 1
Launch radio campaign (Hott 93, RED 102, WACK 90.1FM)KristonTargeting 35+ demographic
Outdoor activations (events, pop-ups)Ian + TevinCommunity presence to recruit sellers face-to-face
Billboard campaignKriston + TevinKey Trinidad locations for brand awareness
Aggressive YouTube campaignIan + Tevin + KristonSeller stories, product showcases, marketplace how-tos
Payment provider partnershipsKriston + TevinExpand payment options beyond current setup
Referral program design ("bring a seller, get a free month")Tevin + KristonMechanics approval via Faiber
Full channel performance review — reallocate budget based on actual CPAKristonWith data from Months 1–2
Month 4
DeliverableOwnerNotes
Consolidate onboarding pace at 8–10/week sustainablyCSR + Pablo/SydneyWith Phase 2 volume
Evaluate need for a third support person for sellersLauraValidate with actual volume data
Start B2B outreach to Shopify owners (prep Phase 3)KristonCluster 4 — Established Sellers
YouTube campaign momentum trackingIanReport views, sign-ups per channel, adjust content strategy
Second success story publishedKriston + Tevin
Month 5
DeliverableOwnerNotes
First KPI cut: active sellers, GMV, cold lead reactivation, NPSKristonInput for Phase 3 decision
Formal go/no-go decision for Phase 3FaiberWith data, not intuition
Consolidated quarterly report (Months 3–5)Tevin (coordinates)Presented alongside the go/no-go decision
Phase 3 · Months 6–12

📈 Scale

Goal: the marketplace grows without depending on Faiber putting out operational fires every day.
Months 6–7
DeliverableOwnerNotes
Automate more of the onboarding funnel (bulk upload, real self-serve)PabloReduce CSR 1:1 dependency
Formalize B2B/LinkedIn channel for Established Sellers (Cluster 4)Kriston
Kriston full-time confirmed — reassess Marketing Systems/BI loadKriston + FaiberKriston returns full-time in August
Months 8–9
DeliverableOwnerNotes
Evaluate need to expand Logistics/Fulfillment teamSydney + LauraBased on actual accumulated volume
Consolidate BI dashboards — reporting is no longer manualKriston
Second KPI cut of marketplace performanceKristonCompare against Month 5 cut
Months 10–12
DeliverableOwnerNotes
Annual team capacity vs. contracts reviewFaiber + LauraDirect input for contract renewals
Year-end consolidated results report 2026Tevin (coordinates) + KristonActive sellers, GMV, actual vs. roadmap progress
Preliminary 2027 planningFaiber + Andrea + KristonDetailed month-by-month 90 days before starting

★ Years 2 & 3 (2027–2028) — Macro Vision

Confirmed focus: until 2028, Goozone does not leave Trinidad. The goal is to be #1 in Trinidad, not to expand regionally yet. The conversation about expanding to the Caribbean is revisited in 2028, not before.

Not detailed month-by-month yet (that would be premature); reviewed quarterly and detailed 90 days before each phase.

2027

Consolidation as Trinidad's #1 marketplace — deepen market penetration, don't expand geography.

2028

Brand milestone: "#1 in Trinidad." At year-end, the formal conversation about if/how to expand to the rest of the Caribbean begins.

★ Operating Principle

No one receives a new task not in this table without first talking to their direct leader. If something new comes up mid-way, it's added here — with an owner and a date — not dropped on someone without a conversation. This document is alive: updated at the bi-weekly checkpoint, not rewritten from scratch each time.