Goozone — Strategy Brief

HighLevel Subaccount Configuration · July 2026

Focus Cluster

Primary: DM Merchants (Instagram sellers 22–34). Already have products + customers. Lowest friction — free Starter plan converts.

Secondary: Brick-and-Mortar shops (35–55), Side-Hustle Scalers (25–40). Established Sellers (30–50) are Phase 2/3.

Brand DNA

Tagline: "You Sell. We Deliver." Tone: Friendly & Charismatic. Emotional register: Relief. Moat: Own delivery fleet. Vision: Leading Caribbean marketplace by 2028.

Pipeline Template

Industry: Product/Marketplace — Seller Onboarding (internal pipeline, not lead-gen)

StageEntryExit
1. Lead LoadedPablo uploads contactCSR begins outreach
2. ContactedCSR sends signup linkSeller completes registration
3. Account CreatedRegistration submittedVerification approved
4. VerifiedPablo/Sydney approvePayout + plan configured
5. Payout & Package SetCSR configuresFirst product published
6. First Product PublishedPablo's QC checkFinal review
7. Registration CompleteManual tag by SydneyWon

Bot Role

Internal FAQ assistant + workflow trigger robot. Not a customer-facing lead gen bot. The AI Agent serves two purposes: (1) Seller FAQ for Phase 2, (2) Workflow trigger for automated email drip and reminders.

Key Objections

"Is this a scam?" — Since 2020, Trincity Mall, 10/10 reviews. "What if nobody buys?" — Starter = TTD 0. Zero risk. "TTD 500 is too much" — Includes TTD 150 boost credit. "I'm not tech-savvy" — Upload photos + set price. That's it.

Notes

No Wappsi webhooks. Stages 3 and 6 move manually. Stage 6 leverages Pablo's existing QC check. Full email drip in English, verified against the ToS.