01
Brand Positioning Statement
"GoHorizon builds and manages your complete AI-powered sales & marketing infrastructure — so you focus on your business while we build your growth engine. Go live in 30 days. No tech skills needed. Just results."
The deeper truth: GoHorizon doesn't sell GoHighLevel configurations or AI agents. They sell operational peace of mind to business owners who are drowning in point solutions, one system failure away from a revenue disaster, and exhausted from trying to manage software they never wanted to learn in the first place.
Emotional Promise
Go to sleep knowing your sales engine is running — without touching a single setting.
Rational Promise
One flat monthly fee replaces 3–6 tools, a part-time hire, and the productivity lost to managing tech.
02
Top Buyer Clusters
Three priority buyer clusters, ranked by revenue potential and intent. Each with a specific first action.
PRIORITY 1 · HIGH
🔥 Frustrated DIYers — The GHL Victims
Bought GoHighLevel 3–12 months ago. Spent weeks trying to set it up. Still not working. Paying $97/mo for a system that's costing them leads.
First action: Target Reddit r/gohighlevel + r/smallbusiness with "We fix GHL for you — 30 days, flat $497/mo." Create a comparison landing page: "DIY GHL vs Managed GHL — True Cost Calculator."
PRIORITY 2 · HIGH
📈 Growth-Stage Operators — $5M–$10M
Founders hitting the growth wall. Have budget ($1.5K–$8.5K/mo). Need infrastructure, not tools. Best upgrade path to Hermes AI tier.
First action: LinkedIn content from Pablo — operational insights, case studies, "how we built X for Y." Direct outreach to 50 target companies in legal, rentals, consulting verticals.
PRIORITY 3 · MEDIUM
🛡️ Agency-Burned Skeptics
2+ failed agency relationships. Highly skeptical. GetDandy's reputation crisis has deepened their distrust. Loyal advocates once won.
First action: No ads — they trigger skepticism. Invest in referral program. Create transparent pricing page with month-to-month terms. Publish "GoHorizon vs GetDandy" comparison content.
03
Messaging Pillars
Core themes that drive every piece of content, ad, and sales conversation.
🛠️
We Fix What You Bought
"You bought GoHighLevel (or something like it). You spent weeks trying to set it up. It's still not working. We'll have it fully running in 30 days — flat $497/mo. You stop feeling guilty about that subscription."
🔓
No Lock-In, No Risk
"Month-to-month. Cancel online with one click. No phone calls. No retention team. Outcome-based pricing available — we make money when you make money. We earn your business every single month."
⏱️
Your Time Is Worth More
"Every hour you spend wrestling with software is an hour you're not growing your business. $497/mo saves you 10+ hours a month. That's paying yourself $50/hour to focus on what you do best."
🧠
Enterprise Infrastructure, Not a Template
"No templates. No generic CRMs. We custom-build your full sales infrastructure aligned to how your business operates and how your clients buy. Backed by 10+ years of real AI infrastructure — not theory."
04
Channel Strategy
Where to show up first, second, and third — with rationale.
| Priority | Channel | Target Cluster | Why | Budget |
|---|---|---|---|---|
| 1st | Reddit + Search Ads | Frustrated DIYers | Highest intent audience actively asking "GHL too complicated?" Search ads catch "GoHighLevel setup service" queries. | $1K–$2K/mo |
| 2nd | Growth Operators | 80% of B2B social leads come from LinkedIn. Target CEOs of $5M–$10M businesses in target verticals. | $2K–$4K/mo | |
| 3rd | YouTube + SEO Content | Tech-Curious Beginners | Educational funnel for the bottom-funnel. "5 automations every business needs" builds trust at scale. | $500–$1K/mo |
| Ongoing | Referral Program | Agency-Burned | Only channel that works for skeptics. Delight Cluster 1 & 2 clients — they become your sales force. | $0 ad spend |
05
Top Objections & Responses
The 5 objections that kill deals — with one-sentence rational + emotional answers.
SEVERITY: HIGH
"I've been burned before. How do I know you're different?"
Rational: Month-to-month contracts. No lock-in. Cancel online with one click. Outcome-based pricing available — we only make money when you do.
Emotional: Talk to our current clients before signing. Ask the hard questions. If their answers don't satisfy you, walk away. No hard feelings.
Emotional: Talk to our current clients before signing. Ask the hard questions. If their answers don't satisfy you, walk away. No hard feelings.
SEVERITY: HIGH
"$497/mo is expensive. I can figure out GHL myself."
Rational: The true cost of DIY GHL is $1,500–$1,700/mo (platform + AI Employee + usage fees) + 40–80 hours of your time. $497/mo saves you money and time.
Emotional: Every week wrestling with software is a week you're not doing the work that actually grows your business.
Emotional: Every week wrestling with software is a week you're not doing the work that actually grows your business.
SEVERITY: HIGH
"What if I get locked into a contract and it doesn't work?"
Rational: Month-to-month. Cancel anytime, online, one click. No phone call required. No early termination fees.
Emotional: We don't want clients who feel stuck. We want to earn your business every single month. If we can't deliver, you should leave.
Emotional: We don't want clients who feel stuck. We want to earn your business every single month. If we can't deliver, you should leave.
SEVERITY: MEDIUM
"Can you prove this works for a business like mine?"
Rational: We work with law firms, equipment rental, consulting — all B2B service businesses with the same problems. Industry-specific case studies with real numbers available.
Emotional: We'll connect you with a client in your industry for a reference call. You'll hear it from them, not from us.
Emotional: We'll connect you with a client in your industry for a reference call. You'll hear it from them, not from us.
SEVERITY: MEDIUM
"I don't have time to manage another vendor."
Rational: Your time commitment: 1 hour strategy call → 30 min setup approval → 15 min/week dashboard review. We handle everything else.
Emotional: You'll have fewer things to manage, not more. That's the whole point. Think of us as your operations department.
Emotional: You'll have fewer things to manage, not more. That's the whole point. Think of us as your operations department.
06
90-Day Marketing Direction
Month-by-month roadmap to build momentum, generate leads, and establish GoHorizon as the trusted alternative in the managed AI infrastructure space.
Month 1 — Foundation
- Fix website meta: "Coordenadas.co" → "GoHorizon"
- Launch GoHorizon LinkedIn company page
- Publish pricing page with transparent $497/mo + $199 outcome-based plans
- Create "GoHorizon vs DIY GHL — True Cost Calculator" landing page
- Pablo starts posting 3x/week on LinkedIn (operational content)
- Set up Reddit presence: participate in r/gohighlevel, r/smallbusiness
- Collect 3 case studies from current clients with real numbers
🎯 Goal: 5 inbound leads · 2 closed deals
Month 2 — Activation
- Launch Google Search Ads: "GoHighLevel setup service," "GHL managed service"
- Create "GoHorizon vs GetDandy" comparison page (trust play)
- Publish first 2 YouTube videos: "5 Automations Every Business Needs" + "GHL in 10 Minutes"
- Launch referral program: existing clients get 1 month free per referral
- Start blog: target long-tail SEO keywords
- Begin direct email outreach to 50 target companies (legal, rentals, consulting)
- Set up G2 and Trustpilot presence
🎯 Goal: 10 inbound leads · 4 closed deals · $2K ad spend
Month 3 — Scale
- Scale winning ad channels (search + LinkedIn)
- Publish 2 industry-specific case studies with metrics
- Content repurposing: 1 blog → 3 LinkedIn posts → 2 Twitter threads → 1 reel
- Launch Instagram/TikTok short-form educational content
- First outreach to Hermes-qualified clients for enterprise AI proposals
- Optimize pricing page based on first 2 months of conversion data
- Apply to speak / attend 1 NYC small business or AI event
🎯 Goal: 15+ inbound leads · 6 closed deals · $5K MRR from new clients
90-Day Target
$15K–$20K MRR
Target Client Mix
8–12 SaaS/Monthly plans · 1–2 Retainers · 1 Hermes pipeline
Key Metric
Cost per booked call < $150