# GoHorizon — Brand Context

## Status
Brand folder restructured per FOLDER_STRUCTURE_TEMPLATE.md (July 2026). Initial audit and restructure pass completed. Early-stage brand — no monthly cycles started, no content generated yet.

## Structure
- `01_knowledge_base/` — numbered research docs (00–07) at root, plus `rules/`, `source_materials/`, `research-and-notes/` subdirs
  - `source_materials/` — empty
  - `rules/` — empty (pending SOP_Brand_Diagnostic)
  - `research-and-notes/` — coordenadas-pitch-deck.html, factronics_hermes_propuesta_coordenadas.html, GoHorizon_Input_Collection.md
- `02_brand_kit/` — brand guide .html (SOURCE) + .md (derived), logos/ (11 files), favicons (2), linkedin-banner.jpg, plus empty product_visuals, partner_logos, print_collateral, design_sheets
- `03_monthly_cycles/` — empty (no cycles started)
- `04_hl_subaccount_config/` — empty (no HL config work done yet)
- `_sessions/` — session-marketingbrain.md (session export moved from root)
- `_unsorted/` — empty

## Changes Applied (July 2026 restructure audit)
- Root folders renamed: `Knowledgebase/` → `01_knowledge_base/`, `BrandKit/` → `02_brand_kit/`
- `03_monthly_cycles/`, `04_hl_subaccount_config/`, `_sessions/`, `_unsorted/` created
- `session-marketingbrain.md` moved from root → `_sessions/`
- `logo-gohorizon.co-white+yellow.png` + `logo-horizon-black.png` moved from root → `02_brand_kit/` then into `logos/`
- Missing subdirs created: `rules/`, `source_materials/`, `research-and-notes/` in KB; `logos/`, `product_visuals/`, `partner_logos/`, `print_collateral/`, `design_sheets/00_MAIN/01_client_profiles/02_graphic_assets/03_photo_guide/` in brand kit
- 10 logo/asset files moved from `02_brand_kit/` root into `logos/`
- `Go-Horizon-Brand-Guide.html` → `GoHorizon_brand_guide.html` (casing normalized)
- `Go-Horizon-Brand-Guide.md` moved to root as `GoHorizon_brand_guide.md` (appears genuinely authored, not derived)
- KB extras moved into `research-and-notes/`: coordenadas-pitch-deck.html, factronics_hermes_propuesta_coordenadas.html, GoHorizon_Input_Collection.md

## Known Gaps
- `01_knowledge_base/rules/*` — all rule files missing, pending SOP_Brand_Diagnostic
- `02_brand_kit/design_sheets/*` — empty, pending SOP_Brand_Diagnostic
- `GoHorizon_Sitemap.md` — stub only, needs URL structure from live site
- `GoHorizon_marketing_hub_url.txt` — stub only, URL TBD
- No monthly cycles started — brand is early-stage
- No HL subaccount config work done yet
- Brand guide .md existed independently (not derived from .html per Rule 4c) — kept as-is at root

## Brand Identity (from raw intelligence doc + brand guide)
- **Name:** GoHorizon LLC
- **URL:** https://gohorizon.co
- **Parent:** Coordenadas.co (Colombian hybrid-AI consulting firm, founded 2016)
- **Location:** New York, NY — operations backed by Bogotá, Colombia team
- **Tagline:** "Go live in 30 days. No tech skills needed. Just results."
- **Pricing:** $4,500–$8,500/mo (3 tiers); proposed restructure includes $497/mo fixed SaaS
- **Colors:** Horizon Yellow #DADA00, Ink Black #1D1D1B, White #FFFFFF
- **Fonts:** Baloo Bhaina 2 (display/headlines), DM Sans (body), DM Mono (labels/eyebrow)
- **Services:** GHL subaccount setup, automation & workflows, AI sales & marketing systems, lead generation, managed marketing ops, AI agents (Hermes)
- **Target:** $1M–$10M SMBs — law firms, equipment rental, consulting, medtech, real estate
- **Differentiators:** Fully managed ("we run it so you don't have to"), 30-day launch guarantee, Colombia cost advantage = enterprise quality at SMB prices
- **Competitors:** GetDandy (main), GHL (DIY), Birdeye, Vendasta, Systeme.io
- **Platform:** gohorizon.co (WordPress? — not confirmed)

## Notes
- GoHorizon is the US-facing brand of Coordenadas.co — this is their premium, English-language managed-service offer
- Brand is early-stage: zero social proof (1 testimonial), no content/SEO presence, no social media, no blog
- Key strategic opening: GetDandy's reputation crisis allows GoHorizon to position as "the trustworthy alternative"
- The independently authored brand guide .md was moved to root as-is — valuable reference with tone/voice section