# GoHorizon — Project Instructions

## Must-Read References
- `01_knowledge_base/00_Raw_Intelligence_Doc.html` — Comprehensive brand research, competitors, pricing, voice
- `01_knowledge_base/01_Genesis_Report.html` — Genesis report
- `02_brand_kit/GoHorizon_brand_guide.html` — Brand guidelines (SOURCE)
- `GoHorizon_brand_guide.md` — Brand guide (derived from .html)

## Knowledgebase
- `01_knowledge_base/00-07.*` — Numbered research docs at root
- `01_knowledge_base/rules/` — Brand-specific rules (empty, pending SOP_Brand_Diagnostic)
- `01_knowledge_base/research-and-notes/` — Analysis and reference (coordenadas-pitch-deck.html, factronics_hermes_propuesta_coordenadas.html, GoHorizon_Input_Collection.md)
- `01_knowledge_base/source_materials/` — Raw third-party material (empty)

## Brand Kit
- `02_brand_kit/GoHorizon_brand_guide.html` — Full brand guide (SOURCE)
- `02_brand_kit/logos/` — 11 logo files (SVG, PNG, JPG, AI)
- `02_brand_kit/favicon-300.png`, `favicon-300-yellow.png` — Favicons
- `02_brand_kit/linkedin-banner.jpg` — Social banner
- `02_brand_kit/product_visuals/` — Empty
- `02_brand_kit/partner_logos/` — Empty
- `02_brand_kit/print_collateral/` — Empty
- `02_brand_kit/design_sheets/` — Empty (pending SOP_Brand_Diagnostic)

## Monthly Cycles
- No cycles created yet — `03_monthly_cycles/` exists empty

## Brand Voice
- **Tone:** Direct, confident, operational. "Sound like a sharp operator, not a brochure."
- **Language:** English (US), operational and outcome-focused.
- **Emotion:** Relief from tech overwhelm. Confidence that the system works.
- **Lead with:** outcomes (leads optimized, dashboards built, workflows running), not features.
- **Avoid:** robotic language, vague promises, hype without substance.

## Brand Identity
- **Name:** GoHorizon (GoHorizon LLC)
- **URL:** https://gohorizon.co
- **Parent:** Coordenadas.co (Colombian hybrid-AI consulting firm)
- **Location:** New York, NY (US-facing); backed by Bogotá, Colombia operations
- **Tagline:** "Go live in 30 days. No tech skills needed. Just results."
- **Pricing:** $4,500–$8,500/mo managed retainers (3 tiers); proposed restructured pricing includes $497/mo fixed SaaS option
- **Colors:** Horizon Yellow #DADA00, Ink Black #1D1D1B, White #FFFFFF
- **Fonts:** Baloo Bhaina 2 (display), DM Sans (body), DM Mono (labels)
- **Services:** GHL subaccount setup, automation & workflows, AI sales/marketing systems, lead generation, managed marketing ops
- **Target:** Established SMBs ($1M–$10M revenue) — law firms, equipment rental, consulting, medtech, real estate
- **Key Differentiator:** "We run it so you don't have to" — fully managed GoHighLevel infrastructure with 30-day launch guarantee