Frustrated DIYers (GHL Victims) — #1 priority with highest purchase intent. SMB owners who bought GoHighLevel but cannot make it work. They know what the tool should do, are frustrated it doesn't, and are actively searching for a managed solution on Reddit and Google.
| Plan | Price | Target |
|---|---|---|
| Fixed SaaS (primary) | $497/mo | Full GHL managed setup + ongoing management |
| Outcome-Based | $199/mo + rev share | Budget-conscious / risk-averse leads |
| Retainer | $1,500/mo | Full marketing operations |
Pipeline Name: GoHorizon SaaS Pipeline · Template: Consulting / Professional Services
| Stage | Probability | Bot Maps To |
|---|---|---|
| New Lead | 10% | Phase 0 — Greeting |
| Qualifying | 25% | Pasos 1-6 — Qualification |
| Discovery Call Scheduled | 50% | Paso 9 — Booking → STOPBOT |
| Proposal Sent | 70% | Human takes over |
| Negotiation | 85% | Human takes over |
Name: Juan · Role: Virtual Sales Assistant — qualifies leads, presents 3 offers, books discovery calls. First warm contact with intelligent greeting, structured qualification (9 pasos), and polite disqualification (5 types A-E).
Tone: Direct · Operational · Confident · Human. Short sentences. Outcomes, not features. Golden rule: "You approve. We build. You profit."
| Name | Role | Calendar |
|---|---|---|
| Juan David | Sales / Principal | Discovery Calls |
| Ivan Hincapie | Operations | Technical Calls |
| Pablo Esparza | Marketing | Strategy Calls |