# Go Horizon — Brand Guide
**v1.0 — 2026**

A reference for logo usage, color, and typography across Go Horizon's marketing, product, and stationery touchpoints.

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## 1. Logo

The Go Horizon wordmark is set in **Baloo Bhaina 2**, a rounded display typeface that gives the brand its friendly, confident character. The negative-space "o" — open at the bottom like a horizon line — is the brand's core symbol and doubles as the standalone icon mark.

### Primary lockups

| Version | Use case |
|---|---|
| `logo-black.svg` | Wordmark in Ink Black (#1D1D1B) — for light/white backgrounds |
| `logo-white.svg` | Wordmark in White — for dark backgrounds (Ink Black, photography) |
| `favicon-300.png` | Icon mark, black on white — favicon, small app contexts |
| `favicon-300-yellow.png` | Icon mark, black on yellow — app icon, social avatars |

### Domain lockup

The `gohorizon.co` lockup uses three colors in one line: **"go"** in white, **"horizon"** in black, **".co"** in white — always set on the Horizon Yellow background. Keep `.co` lowercase always.

### Clear space

Maintain a minimum clear space around the logo equal to the height of the lowercase **"h"** in the wordmark, on all four sides. Never crowd the logo with other text, edges, or graphic elements inside that margin.

**Minimum size:** 80px wide for digital use; do not scale the wordmark below legibility on print.

### Usage rules

**Do:**
- Use only the approved logo files at their native aspect ratio.
- Maintain full clear space around the mark.
- Use the black version on light backgrounds, white on dark.

**Don't:**
- Stretch, squash, or distort the wordmark's proportions.
- Place the black logo on low-contrast backgrounds.
- Recolor the wordmark outside of black/white/yellow.
- Set the logo over busy photography or patterns without a flat holding shape behind it.

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## 2. Color

Go Horizon's palette is intentionally small: one electric accent color, grounded by ink black and white.

| Name | Hex | RGB | CMYK | Role |
|---|---|---|---|---|
| **Horizon Yellow** | `#DADA00` | 218, 218, 0 | 17, 0, 100, 0 | Primary brand color — backgrounds, accents, energy |
| **Ink Black** | `#1D1D1B` | 29, 29, 27 | 0, 0, 7, 89 | Primary text, dark surfaces, contrast anchor |
| **White** | `#FFFFFF` | 255, 255, 255 | 0, 0, 0, 0 | Backgrounds, text on dark/yellow surfaces |

### Suggested usage ratio

A balanced layout leans roughly:
- **Ink Black — ~60%** (text, dark surfaces)
- **Horizon Yellow — ~30%** (backgrounds, accents, highlights)
- **White — ~10%** (breathing room, contrast surfaces)

### Contrast note

Horizon Yellow is a **background and accent color, not a text color.** Avoid setting body copy in yellow on white — contrast is too low to be accessible. Instead:
- Pair black text/icons on a yellow background, or
- Use yellow as a small accent (underline, dot, badge) on black or white surfaces.

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## 3. Typography

| Typeface | Role | Source |
|---|---|---|
| **Baloo Bhaina 2** | Display / brand voice — headlines, wordmark, big numbers | [Google Fonts](https://fonts.google.com/specimen/Baloo+Bhaina+2) |
| **DM Sans** | Body copy, UI text, supporting content | Google Fonts |
| **DM Mono** | Labels, eyebrows, data, technical/operational copy | Google Fonts |

### Baloo Bhaina 2 — weights in use
Regular (400), Medium (500), SemiBold (600), Bold (700), ExtraBold (800)

Use **Bold/ExtraBold** for primary headlines and the wordmark; use **Medium/SemiBold** for subheads and UI titles.

### Type scale

| Role | Typeface / Weight | Size | Line height |
|---|---|---|---|
| Display / H1 | Baloo Bhaina 2, Bold–ExtraBold | 44–56px | 1.1 |
| H2 | Baloo Bhaina 2, SemiBold | 28–32px | 1.2 |
| H3 | Baloo Bhaina 2, Medium–SemiBold | 18–20px | 1.3 |
| Body | DM Sans, Regular | 14–16px | 1.5–1.6 |
| Label / Eyebrow | DM Mono, Regular, UPPERCASE | 10–12px | tracking 0.04em |

### Pairing guidance
- **Headline + body:** Baloo Bhaina 2 Bold headline, DM Sans Regular body — the default combination for marketing pages, decks, and dashboard headers.
- **Operational / data feel:** DM Mono uppercase label above a Baloo Bhaina 2 headline — used in the feature-icon strip and product UI (e.g. "LEADS OPTIMIZED").

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## 4. Graphic elements

- **Icon mark:** the standalone "o" symbol (open horizon shape), used as favicon and app icon — black on white, or black on Horizon Yellow.
- **Line icons:** bold-stroke, rounded-corner icons in black, displayed on yellow tiles — used to illustrate product features and benefits (e.g. Leads Optimized, Automated CRM, Operational Dashboard, Pre-Built Workflows).
- **Radial line pattern:** concentric circles at low opacity on dark (Ink Black) surfaces — used on business cards and cover treatments to add texture without competing with content.
- **Photography:** favor flat color blocking (yellow / black / white) over photography on marketing surfaces. If photography is required, overlay with a solid color block or duotone treatment to stay on-brand.

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## 5. Applications

- **Feature strip:** yellow background, black line icons, DM Mono labels + Baloo Bhaina 2 bold keywords, `gohorizon.co` lockup bottom-right.
- **Business cards:** Ink Black background with the radial line pattern, white name/title in DM Sans, yellow accent for role/title text, the icon mark as a corner device, and the two-tone `gohorizon.co` lockup on the reverse.

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## 6. Tone & voice

1. **Direct, not robotic.** Short sentences, clear next steps. Sound like a sharp operator, not a brochure.
2. **Operational, not abstract.** Talk in outcomes — leads optimized, dashboards built, workflows running — not vague promises.
3. **Confident, not loud.** Let Horizon Yellow carry the energy so the copy doesn't have to shout.

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*Go Horizon Brand Guide — gohorizon.co — v1.0, 2026*