A reference for everyone who builds, designs, or writes for the brand — covering logo usage, color, typography, and the small details that keep Go Horizon feeling like Go Horizon.
The Go Horizon wordmark is set in Baloo Bhaina 2, a rounded display typeface that gives the brand its friendly, confident character. The negative-space "o" — open at the bottom like a horizon line — is the brand's core symbol.
Use approved files at their native aspect ratio, with adequate clear space.
Stretch, squash, or distort the wordmark's proportions.
Place the black logo on backgrounds with insufficient contrast.
Drop the logo onto busy photography or patterned backgrounds without a flat holding shape.
Go Horizon runs on high contrast: an electric yellow-green that does the talking, grounded by deep ink black and clean white. The palette is intentionally small — every color earns its place.
Baloo Bhaina 2 carries the brand's voice — rounded, bold, a little playful. DM Sans handles supporting text and UI copy, and DM Mono is reserved for labels, data, and technical detail.
| Display / H1 | Baloo Bhaina 2, Bold/ExtraBold | 44–56px · 1.1 line-height |
| H2 | Baloo Bhaina 2, SemiBold | 28–32px · 1.2 line-height |
| H3 | Baloo Bhaina 2, Medium/SemiBold | 18–20px · 1.3 line-height |
| Body | DM Sans, Regular | 14–16px · 1.5–1.6 line-height |
| Label / Eyebrow | DM Mono, Regular, uppercase | 10–12px · 0.04em tracking |
A small set of supporting devices — the icon mark, line icons, and a radial pattern — extend the brand beyond the logo and typeface.
Bold-stroke, rounded-corner line icons in black on yellow — used to illustrate features and product benefits.
Concentric circles, used at low opacity on dark surfaces (business cards, covers) to add texture without competing with content.
Keep imagery clean and high-contrast. Favor flat color blocking (yellow/black/white) over photography for marketing surfaces; when photography is used, overlay with a solid color block or duotone treatment to stay on-brand.
The system in use — across product marketing and stationery.
How Go Horizon sounds, in three principles.
Short sentences. Clear next steps. We sound like a sharp operator, not a brochure.
We talk in outcomes — leads optimized, dashboards built, workflows running — not in vague promises.
The yellow does the shouting so the copy doesn't have to. Let the brand color carry the energy.