# Frenzy Salon — Brand Guide

*Derived from `FrenzySalon_brand_guide.html` — the `.html` is the authoritative SOURCE.*

## Brand Identity
- **Name:** Frenzy Salon
- **Tagline:** "Your Style, Our Mastery"
- **Location:** 322 SW 145th Terrace, Pembroke Pines, FL 33027 — The Shops at Pembroke Gardens
- **Website:** www.frenzy-salon.com
- **Founded:** 2009
- **Owner:** Mosella Gray (Co-Owner, Master Stylist/Colorist, Balayage Expert, Ouidad Certified) + Fred Gray (Co-Owner, Master Barber)
- **Rating:** 4.6 stars · 607 Google Reviews

## Color Palette — v2 (2026-09-28 client direction update)

**Gold is now LOGO-ONLY.** The only place gold `#B49434` appears is inside the Frenzy Salon
wordmark / isotipo. It is no longer a UI, text, or accent color anywhere else.

Client-defined as a composition ratio:

| Color | Hex | Share | Role |
|---|---|---|---|
| Ivory | `#F7F3EE` | 65% (with White) | Dominant background — large photographic fields, negative space |
| White | `#FFFFFF` | (part of the 65%) | Cards, reversed type, clean fields |
| Greige | `#C9C0B2` | 20% | Secondary neutral — surfaces, rules, quiet blocks |
| Espresso | `#352A24` | 10% | Anchor dark — text, buttons, footers, dark sections (replaces black/navy) |
| Dusty Rose | `#D6A79F` | 5% | Sophisticated small accent only — never the protagonist |

- **Logo gold:** `#B49434` — **logo mark only**; never a fill, never text, never an accent.
- **Retired** from the brand system: Navy `#002C50`, Green `#61CE70`, Blue `#6EC1E4`, Dark/Medium/Light Grays `#54595F` / `#7A7A7A` / `#BBBBBB`; Black `#000000` as a brand color (espresso is the dark anchor); and cream `#FBF9F4` (superseded by ivory `#F7F3EE`).
- The research-doc template gold `#d4af37` is not a brand color and is never used.

## Visual Direction — luxury beauty boutique, not a classic salon

- **Large, editorial photography** — images dominate the composition; type supports the photo, not the reverse.
- **Editorial typography** — magazine-like hierarchy, large display headlines, generous white space.
- **Espresso buttons** — primary actions are espresso `#352A24`; quiet and confident, not decorative.
- **Very few decorative elements** — almost no ornament, dividers, or icon clutter.
- Dusty rose `#D6A79F` stays a rare, refined detail — a hairline, a small label, one accent moment per composition.

## Typography — editorial usage
- **Display headlines (editorial):** Roboto Slab 400 (serif), large sizes — the magazine voice
- **UI / headings:** Urbanist 700 (500/600 also in use), sans-serif
- **Body:** Roboto 300/400 (sans-serif)
- **Nav/Eyebrow/Buttons:** Albert Sans 400 (sans-serif, uppercase, 0.1em letter-spacing)
- **Detail:** Roboto Condensed 400 (sans-serif)

## Voice & Tone
- Polished, service-focused, educational, warm
- Luxury positioning without being exclusive or pretentious
- "Trusted expert" — not trendy/influencer
- Emphasis on: trust, expertise, healthy hair, personalized care, confidence
- Emotional value: confidence through transformation

## Key Phrases
- "Your Style, Our Mastery"
- "Trusted Expertise"
- "Quality and Care"
- "Elevate your look"

## Services
- Haircuts & Blowdrys (including kids cuts)
- Color & Highlights (retouch, full color, non-ammonia, balayage, ombre, highlights, lowlights, toner, gloss, peekaboos, double process)
- Extensions (weft, micro links, tape, removal)
- Hair Treatments (Davines, Olaplex, Salerm, Dual Senses)
- Ouidad System (Carve & Slice, Rake & Shake, deep conditioning)
- Brazilian Blowdry / Smoothing Treatments
- Barber Services (men's grooming)
- Beauty Enhancements (makeup, eyelashes)