# Frenzy Salon — Brand Context

## Status
Brand folder restructured per FOLDER_STRUCTURE_TEMPLATE.md (July 2026). Initial audit and restructure pass completed. First monthly cycle (July 2026) partially populated — content plan, blog posts, and image outputs exist.

## Structure
- `01_knowledge_base/` — numbered research docs (00–07) at root, plus `rules/`, `source_materials/`, `research-and-notes/` subdirs
  - `source_materials/` — empty
  - `rules/` — empty (pending SOP_Brand_Diagnostic)
  - `research-and-notes/` — frenzy_data.json (structured blog post data — SEO metadata, body HTML, CTAs, FAQs for July 2026)
- `02_brand_kit/` — brand guide .html (SOURCE) + .pdf, logos/ (8 files), plus empty product_visuals, partner_logos, print_collateral, design_sheets
- `03_monthly_cycles/2026-07_JULY/` — July 2026 cycle with 7 stages in spec order; content plan, carousel prompts, blog posts, and image outputs populated
- `04_hl_subaccount_config/` — empty (HL setup artifacts moved to _sessions/)
- `_sessions/` — hl-setup-artifacts/ (14 files — strategy briefs, bot flows, etc.), hl-setup-research/ (6 files — conversation flow versions), hl-setup-screenshots/ (empty), session-ses_11e1.md, Sprint_Dashboard.html, hl-setup-brand-kit-preview.html
- `_unsorted/` — empty

## Changes Applied (July 2026 restructure audit)
- Root folders renamed: `_knowledgebase/` → `01_knowledge_base/`, `BrandKit/` → `02_brand_kit/`, `Monthly_Cycles/` → `03_monthly_cycles/`, `hl-subaccount-config-v1/` → `04_hl_subaccount_config/`
- `Marketing_Brain_Output/` wrapper deleted — brand-prefixed root files (FrenzySalon_marketing_brain.html, FrenzySalon_MasterStrategyDoc.html) moved to root, duplicate 00-07 docs discarded
- `frenzy-salon-brand-kit.html` → `FrenzySalon_brand_guide.html` in 02_brand_kit/
- `FrenzyLogos/` → `02_brand_kit/logos/` (4 logo files), plus 4 logo PNGs deduplicated from hl-subaccount-config-v1/assets/
- Missing dirs created: `rules/`, `source_materials/`, `research-and-notes/` in KB; `product_visuals/`, `partner_logos/`, `print_collateral/`, `design_sheets/00_MAIN/01_client_profiles/02_graphic_assets/03_photo_guide/` in brand kit
- HL subaccount working artifacts moved to _sessions/: artifacts/ (14 files), research/ (6 files), Sprint_Dashboard.html, brand_kit_preview.html, screenshots/ (empty — kept)
- `_unsorted/Convos/session-ses_11e1.md` → `_sessions/session-ses_11e1.md` (extension normalized)
- `_unsorted/frenzy_data.json` → `01_knowledge_base/research-and-notes/`
- `_unsorted/build_html.ps1` deleted (script, not brand content)
- Cycle `01-JUL26` → `2026-07_JULY`; stage `04_image_generation` → `03_image_generation` (was misnumbered); missing stages 04-07 created
- Image output dirs normalized: `blogs/` → `blog-post-banners/`, `newsletters/` → `newsletter-banners/`, `single-post/` + `stories/` created, nested `HISTORIAS DE INSTAGRAM/` moved to `stories/`

## Known Gaps
- `01_knowledge_base/rules/*` — all rule files missing, pending SOP_Brand_Diagnostic
- `02_brand_kit/design_sheets/*` — empty, pending SOP_Brand_Diagnostic
- `FrenzySalon_Sitemap.md` — stub only, needs URL structure from live site
- `FrenzySalon_marketing_hub_url.txt` — stub only, URL TBD
- HL subaccount config (04_hl_subaccount_config/) is empty — all artifacts moved to _sessions/; only final/deployable config should live here
- Screenshots folder in _sessions/hl-setup-screenshots/ is empty — placeholder kept

## Brand Identity (from raw intelligence doc + brand guide)
- **Name:** Frenzy Salon
- **URL:** https://www.frenzy-salon.com
- **Location:** 322 SW 145th Terrace, Pembroke Pines, FL 33027 — The Shops at Pembroke Gardens
- **Phone:** (954) 437-0777
- **Founded:** 2009
- **Owner:** Mosella Gray (Co-Owner, Master Stylist/Colorist, Balayage Expert, Ouidad Certified) + Fred Gray (Co-Owner, Master Barber)
- **Rating:** 4.6 stars · 607 Google Reviews
- **Colors (palette v2, 2026-09-28):** Ivory #F7F3EE, White #FFFFFF, Greige #C9C0B2, Espresso #352A24, Dusty Rose #D6A79F; Gold #B49434 is **logo-only**. (Retired v1: Navy #002C50, Black #000000, Green #61CE70, Blue #6EC1E4, Cream #FBF9F4.) Art direction: luxury beauty boutique — large editorial photography, espresso buttons, very few decorative elements.
- **Fonts:** Urbanist 700 (headings), Roboto 300/400 (body), Roboto Slab (accent), Albert Sans 400 (nav/eyebrow), Roboto Condensed (detail)
- **Tagline:** "Your Style, Our Mastery"
- **Services:** Haircuts & Blowdrys, Color & Highlights (balayage, ombre, retouch), Extensions, Hair Treatments, Ouidad System (curly hair), Barber Services, Beauty Enhancements
- **Key Stylists:** Mosella Gray, Jennifer Berrios (Jennifer B), Elizabeth Diez (Eli), Jenny Schillaci (Jenny S), Fred Gray (men's barber)
- **Ads Budget:** $500/month Google Ads targeting "near me" searches in Pembroke Pines
- **Platform:** WordPress

## Notes
- First monthly cycle (2026-07_JULY) has content plan, carousel prompts, blog posts (5 posts), and image outputs (5 blog banners + newsletter banners + carousel images) completed
- Content covers: humidity/frizz, dimensional gray coverage, Ouidad curly cuts, pre-vacation hair timeline, August refresh urgency
- HL subaccount setup was done previously — session artifacts document the process
- brand_guide.md was derived from the .html SOURCE per Rule 4c