# Frenzy Salon — Project Instructions

**Note:** Frenzy Salon is a full-service luxury salon in Pembroke Pines, FL. First monthly cycle (July 2026) is populated with content plan, blog posts, carousel prompts, and image outputs.

## Must-Read References
- `01_knowledge_base/00_Raw_Intelligence_Doc.html` — Comprehensive brand research, competitors, voice, target audience
- `01_knowledge_base/01_Genesis_Report.html` — Genesis report
- `02_brand_kit/FrenzySalon_brand_guide.html` — Brand guidelines (SOURCE)
- `03_monthly_cycles/2026-07_JULY/01_content_plan/output/` — Current content plan

## Knowledgebase
- `01_knowledge_base/00-07.*` — Numbered research docs at root
- `01_knowledge_base/rules/` — Brand-specific rules (empty, pending SOP_Brand_Diagnostic)
- `01_knowledge_base/research-and-notes/` — Analysis and reference (frenzy_data.json — structured blog post data)
- `01_knowledge_base/source_materials/` — Raw third-party material, client briefs (empty)

## Brand Kit
- `02_brand_kit/FrenzySalon_brand_guide.html` — Full brand guide (SOURCE)
- `02_brand_kit/Frenzy_Salon_Brand_File.pdf` — Brand guide PDF (companion)
- `02_brand_kit/logos/` — 8 logo files (4 from FrenzyLogos + 4 deduplicated from HL setup assets)
- `02_brand_kit/product_visuals/` — Empty
- `02_brand_kit/partner_logos/` — Empty
- `02_brand_kit/print_collateral/` — Empty
- `02_brand_kit/design_sheets/` — Empty (pending SOP_Brand_Diagnostic)

## Monthly Cycles
- `03_monthly_cycles/2026-07_JULY/` — July 2026 cycle
  - `01_content_plan/output/` — Content plan (HTML + MD), carousel prompts (HTML + MD), prompts data JSON
  - `02_prompts_and_copy/output/` — Blog posts (HTML + MD)
  - `03_image_generation/output/` — Blog banners (5 PNGs), carousels (via social media subfolder), newsletter banners
  - `04_infographic_briefs/` — Empty
  - `05_landing_page/` — Empty
  - `06_scheduling/` — Empty
  - `07_report/` — Empty

## Brand Voice
- **Tone:** Polished, service-focused, educational, warm. Luxury but not exclusive — "trusted expert" not "trendy influencer."
- **Language:** English (primary), Spanish bilingual capability.
- **Emotion:** Confidence through transformation. Feeling heard, understood, and cared for.
- **Lead with:** expertise, healthy hair, personalized care, trust.
- **Avoid:** overly trendy language, influencer tone.

## Brand Identity
- **Name:** Frenzy Salon
- **URL:** https://www.frenzy-salon.com
- **Location:** 322 SW 145th Terrace, Pembroke Pines, FL 33027 — The Shops at Pembroke Gardens
- **Phone:** (954) 437-0777
- **Founded:** 2009
- **Owner:** Mosella Gray (Co-Owner, Master Stylist/Colorist, Ouidad Certified) + Fred Gray (Co-Owner, Master Barber)
- **Rating:** 4.6 stars · 607 Google Reviews
- **Colors (palette v2, 2026-09-28):** Ivory #F7F3EE, White #FFFFFF, Greige #C9C0B2, Espresso #352A24, Dusty Rose #D6A79F; Gold #B49434 is **logo-only**. (Retired v1: Navy #002C50, Black #000000, Green #61CE70, Blue #6EC1E4, Cream #FBF9F4.) Art direction: luxury beauty boutique — large editorial photography, espresso buttons, very few decorative elements.
- **Fonts:** Urbanist (headings, 700), Roboto (body, 300/400), Roboto Slab (accent), Albert Sans (nav/eyebrow), Roboto Condensed (detail)
- **Tagline:** "Your Style, Our Mastery"
- **Key Differentiators:** Ouidad-certified curly cuts, ultra-loyal client base (many 5-10+ years), luxury setting at Pembroke Gardens
- **Platform:** WordPress
- **Ads Budget:** $500/month Google Ads