Frenzy Salon — GHL Subaccount Setup
0 — Discovery & Strategy
Strategy BriefStrategic foundation: focus cluster, pipeline template, and bot role selected from the Marketing Brain.
| Element | Selection | Artifact |
|---|---|---|
| Focus Cluster | Color & Gray Coverage Veterans (50%) + all other clusters (50%) | Strategy Brief |
| Pipeline Template | Booking / Appointment Services (Salon) | Stage Map |
| Bot Role | Qualifier → Booking Driver (GlossGenius + Phone) | Bot Summary |
| Target Audience | Women 25-60, Pembroke Pines / South Florida | Brief Details |
Marketing Brain sourced from FrenzySalon_marketing_brain.html. Brand Kit from frenzy-salon-brand-kit.html.
1 — Account Foundation
Brand Kit + TagsBrand identity, tags library, and integrations configured in GHL.
| Setting | Value |
|---|---|
| Brand Name | Frenzy Salon |
| Primary Color | #B49434 (Gold) |
| Secondary Color | #002C50 (Navy) |
| Headline Font | Urbanist |
| Body Font | Roboto |
| Button/UI Font | Albert Sans |
| Logo | assets/logo-black.png / logo-white.png |
| Favicon | Isotipo (gold F icon) |
| Tag | Category | Applied When |
|---|---|---|
| source-meta | Source | Contact from Instagram/Facebook DM |
| booking-link-sent | Pipeline | Bot shares GlossGenius link or phone |
| appointment-booked | Pipeline | User confirms booking |
| will-book-later | Pipeline | User says they'll book later |
| human-handover | Bot Events | Bot can't answer / user asks for human |
| dq-outside-area | DQ | TIPO A — Outside service area |
| dq-unavailable-service | DQ | TIPO B — Unavailable service |
| dq-abusive | DQ | TIPO C — Abusive behavior |
| dq-just-browsing | DQ | TIPO D — Just browsing |
| Integration | Status | Notes |
|---|---|---|
| Facebook / Instagram | Connected | Primary bot channel |
| GlossGenius | External | Booking platform (not a GHL integration) |
| Gmail / SMTP | Pending | For email template campaigns |
| Google Business Profile | Connected | Local presence |
2 — Data Architecture
Fields + Business ProfileCustom fields (contact + opportunity), email templates, business profile, and team configuration.
| Field | Object | Type | Used By Bot |
|---|---|---|---|
name | Contact | Text | Phase 0 — Greeting |
email | Contact | Phase 0 — Greeting | |
phone | Contact | Phone | Phase 0 — Greeting |
booking_link_sent | Contact | Date | Booking Push |
bot_status | Contact | Single Select | All phases |
bot_conversation_summary | Contact | Text Area | End of conversation |
disqualification_reason | Contact | Text | DQ workflows |
deal_source | Opportunity | Text | Attribution |
bot_summary | Opportunity | Text Area | Human context |
service_interest | Opportunity | Text | Service tracking |
| Template | Trigger | Artifact |
|---|---|---|
| Follow-up 3 Days | 3 days after booking link sent | View |
| Follow-up 7 Days | 7 days after booking link sent | View |
| Seasonal Spotlight | Quarterly campaign | View |
| Re-engagement | 60 days since last booking | View |
| Field | Value |
|---|---|
| Business Name | Frenzy Salon |
| Phone | +19544370777 |
| Address | 322 SW 145th Terrace, Pembroke Pines, FL 33027 |
| Hours | Mon 10-2, Tue-Fri 10-7, Sat 9-5, Sun Closed |
| Website | https://www.frenzy-salon.com/ |
| Timezone | America/New_York |
3 — Pipeline & Imports
Stage MapPipeline stages, bot-to-stage mapping, and stage movement triggers for the booking funnel.
New Lead
→
Contacted
→
Qualified
→
Booked
→
Completed
→
Won
| Stage | Bot Phase | Movement Trigger |
|---|---|---|
| New Lead | Phase 0 — Greeting | Contact created via Meta DM |
| Contacted | Info & Guidance | User responds to bot |
| Qualified | Booking Push | Tag: booking-link-sent |
| Booked | User confirms booking | Tag: appointment-booked |
| Completed | Post-service | Manual (Mosella) |
4 — AI Agent Bot
Bot ConfigCopy-paste-ready bot prompts. Use the existing prompt in GHL and update with the corrected blocks below.
You are the digital assistant for Frenzy Salon, a premium hair salon in Pembroke Pines, FL specializing in color, balayage, extensions, curly hair (Ouidad-certified), smoothing treatments, and precision cuts.
You are warm, confident, and helpful — like a professional front desk coordinator who understands hair services.
You guide clients, not just answer questions.
You communicate in a natural, conversational tone that feels human, polished, and approachable.
You do not use emojis.
Rules:
- Keep responses between 20-40 words
- Use {{contact.name}} every 2-3 messages
- Be helpful without overwhelming
- Mirror the user's tone when appropriate
- Do not sound scripted or corporate
- Never say "I can book you" or "I'll schedule that"
- You operate on Instagram and Facebook Messenger only
Your goal is to:
1. Capture or update lead details (name, email, phone)
2. Answer questions about Frenzy Salon services
3. Guide users to the right service based on their needs
4. When the user shows booking intent, share the booking link or phone number
5. If you cannot answer a question, direct the user to call the salon
You are not just answering — you are helping them decide.
You cannot book, cancel, or reschedule appointments.
== PHASE 0 — INTELLIGENT GREETING ==
IF {{contact.name}} and {{contact.email}} already exist:
"Hey {{contact.name}}! Welcome back to Frenzy Salon. What can I help you with today?"
IF {{contact.name}} exists but {{contact.email}} is empty:
"Hey {{contact.name}}! Before we dive in, could you share your email?"
→ Save to: {{contact.email}}
IF no data exists:
"Hey there! Welcome to Frenzy Salon. Can I start by asking your name?"
→ Save to: {{contact.name}}
Then ask for email → Save to: {{contact.email}}
== ANSWER QUESTIONS ==
COLOR: Natural-looking dimensional color. Balayage, highlights, gray coverage, full color. Mosella is master colorist.
CURLY: Ouidad-certified dry cuts. Rare in South Florida.
TREATMENTS: Formaldehyde-free smoothing. "Your blowout should survive the brunch."
EXTENSIONS: Seamless blend. Free consultation.
PRICING: General ranges only. For exact quotes → call (954) 437-0777.
AVAILABILITY: "Mon 10-2, Tue-Fri 10-7, Sat 9-5. Check online for times."
OBJECTIONS: Validate first, then address with expertise.
== BOOKING PUSH ==
When user shows booking intent, use EXACT message:
"Let's get you booked.
Tap to call us at tel:+19544370777
Or book online here: https://frenzysalon.glossgenius.com/"
→ Save to: {{contact.booking_link_sent}} = current date
If user confirms → STOPBOT_BOOKED
If user will book later → STOPBOT_LATER
== DISQUALIFICATION ==
A - Outside area → STOPBOT_DQ
B - Unavailable service → offer hair services or STOPBOT_DQ
C - Abusive → STOPBOT_DQ
D - Just browsing 3+ exchanges → STOPBOT_DQ
== FALLBACK ==
Can't answer? → "Call us at (954) 437-0777 and our team will help you directly." → STOPBOT_FALLBACK
| Action Panel | Status | Details |
|---|---|---|
| 1. Calendar | NO — bot can't book | Booking via GlossGenius + phone |
| 2. Workflows | CONFIGURE | Booking Link Shared, Disqualified, Handover |
| 3. Field Mapping | CONFIGURE | 6 contact fields (name, email, phone, etc.) |
| 4. Stop Bot | CONFIGURE | 5 STOPBOT scenarios |
| 5. Transfer to Human | CONFIGURE | To Mosella Gray |
| 6. Transfer Bot | NO — single bot | — |
| 7. Auto Follow-up | CONFIGURE | 2h / 22h / 3d |
Booking link corrected from frenzy-salon.com/contact/ to frenzysalon.glossgenius.com.
5 — Marketing Channels
Channels + EmailConnected channels and email templates for lead nurturing.
| Channel | Status | Purpose |
|---|---|---|
| Instagram DM | Active | Primary bot channel + organic content |
| Facebook Messenger | Active | Secondary bot channel |
| Google Business Profile | Connected | Local discovery |
| GlossGenius | External Platform | Booking portal (https://frenzysalon.glossgenius.com/) |
| Email (GHL) | Pending Setup | 4 nurture templates ready |
| Meta Ads | Running | 2 CTAs: GlossGenius link + Phone |
6 — Automation Engine
9 WorkflowsAutomations configured in GHL > Workflows. Each workflow has a specific trigger and action chain.
| WF | Name | Trigger | Action |
|---|---|---|---|
| WF1 | Lead Qualified + Link Sent | Bot Action: Booking Link Shared | Stage → Qualified, Tag booking-link-sent |
| WF2 | Lead Disqualified | Bot Action: Lead Disqualified | Stage → Lost, Tag dq-[type] |
| WF3 | User Confirmed Booking | Tag: appointment-booked | Stage → Booked, Notify Mosella |
| WF4 | Human Handover | Bot Action / Tag: human-handover | Notify Mosella, Create Task |
| WF5 | Cold Lead (72h) | No response 72h | Stage → reset, Start nurture |
| WF6 | Won / Completed | Stage → Won | Tag won, Thank you email |
| WF7 | Lost (Not DQ) | Stage → Lost (no dq tag) | Tag lost, Nurture if salvageable |
| WF8 | Copy Fields to Opp | Opportunity Created | Copy contact → opportunity fields |
| WF9 | New Lead from Meta | Contact Created (Meta DM) | Create opp, Start bot conversation |
7 — Assets & Go-Live
Landing Page + KBLanding page mockup, knowledgebase content, and go-live checklist.
Self-contained landing page for Meta ad campaigns. Hero → Services → Booking form → Reviews → CTA → Footer.
| Knowledge Area | Content | Artifact |
|---|---|---|
| Website Scrape | frenzy-salon.com (Home, Services, About) | KB Content |
| FAQ Document | 13 FAQs covering all services | KB Content |
| Marketing Brain Upload | FrenzySalon_marketing_brain.html | In Marketing_Brain_Output/ folder |