Frenzy Salon iconFrenzy Salon
Brand Guidelines

Where every strand
tells your story

A reference guide to the visual and verbal identity of Frenzy Salon — for anyone designing, writing, or building on behalf of the brand.

01Brand Overview

A salon built on craft, not trend-chasing

Frenzy Salon is a full-service beauty salon in Pembroke Pines, Florida, led by Co-Owner and Master Stylist Mosella Gray. The team specializes in precision cuts, advanced color work — highlights, balayage, color blending, ombré, fantasy color and gray coverage — premium extensions, men's grooming, professional makeup, and Ouidad-certified curly hair care.

The brand voice is warm, expert, and personal: never clinical, never gimmicky. Every piece of communication should feel like it comes from a stylist who genuinely knows hair — confident in technique, generous with care, and proud of craftsmanship earned over years in the chair.

Use this guide whenever producing anything carrying the Frenzy Salon name: web pages, social content, print collateral, signage, or internal decks. Consistency here is what keeps the salon recognizable from the front window to the Instagram grid.

Trusted Expertise

Led by an industry-recognized Master Stylist and Colorist — every claim of skill is backed by real technique, not marketing language.

Quality & Care

Premium products (Olaplex and beyond) and hair health are treated as inseparable from the finished look.

For Everyone

Women's styling, men's grooming, and specialized curl care sit side by side — the brand serves all hair types with equal seriousness.

Personal Experience

Every visit is treated as an individual story, not a service ticket — the tone is always personal, never transactional.

03Color Palette

Gold on black & white, with quiet accents

Gold is the signature of the brand — used sparingly, it signals quality. Black and white carry most of the design; navy, green, blue and grays are functional accents inherited from the site's UI, used with restraint.

Primary Accent
#B49434
Gold — headers, dividers, hover states, the signature of the brand. Use deliberately, never as a fill color.
Primary
#000000
Black — body copy, navigation links, primary backgrounds.
Primary
#FFFFFF
White — backgrounds, text reversed on dark sections.
Secondary
#002C50
Dark Navy — primary button fills, form submissions, calls to action.
Text
#54595F
Dark Gray — secondary text, captions, metadata.
Text
#7A7A7A
Medium Gray — default body text weight on lighter layouts.
Structure
#BBBBBB
Light Gray — borders, hairlines, subtle dividers.

Usage ratio — in any composition, white and black should dominate, gold appears as a controlled accent, and navy/green/blue/grays are used only where the interface specifically calls for them (buttons, links, secondary text).

White
Black
Gold
Navy
Gray
04Typography

Urbanist leads, Roboto supports

Five typefaces, each with one job. Headlines are set in Urbanist for a modern, confident tone; body copy in Roboto keeps long text easy to read; Roboto Slab adds warmth to secondary headings; Albert Sans handles all-caps UI moments; Roboto Condensed is reserved for dense footer and fine-print text.

Headings
Urbanist
Weights in use — 500 / 600 / 700
Transform Your Style
Body / Text
Roboto
Weights in use — 300 / 400
Where your style tells your story — expert cuts, color, balayage and curly hair care in Pembroke Pines, FL.
Secondary Headings
Roboto Slab
Weight in use — 400
Your Sanctuary for Beauty
Buttons / Uppercase
Albert Sans
Weight in use — 400
Book Appointment
Long-form (footer)
Roboto Condensed
Weight in use — 400
322 SW 145th Terrace, Pembroke Pines, FL 33027 — Copyright © Frenzy Salon. All rights reserved.
Typographic Hierarchy

Choose Frenzy Salon

Your Style, Our Mastery

Led by industry expert Mosella Gray, our team excels in cutting-edge hair care, coloring, and styling — tailored to reflect your unique personality.

Book Appointment
05Applications

Buttons, links & UI elements

Interface elements follow the site's existing patterns: solid navy for primary actions, black outline for secondary actions, and gold reserved for accents and dividers.

Buttons

Book Appointment Learn More Call Now

Links

View our hair services →

Form Fields

Full name
Phone number
Preferred service
Submit Request
06Voice & Tone

Confident, warm, never salesy

Copy should read like an expert stylist speaking directly to a client — never like an ad. Three checks for any written piece:

Do

Be specific about craft

Name real techniques — balayage, Ouidad's Carve & Slice, gray coverage — instead of vague claims like "amazing hair."

Do

Speak personally

Address the reader directly ("your style," "your story") and keep sentences warm and conversational, not corporate.

Don't

Over-promise

Avoid hype words like "revolutionary" or "life-changing." Let the expertise and results speak for themselves.