# Negative Prompt Block — Frenzy Salon

**A living list. Add to it every time an unwanted element shows up in a generated
image during PM review — don't try to predict this list up front.**

**Read with:** `FrenzySalon_Prompt_Improvement_Guide.md` (the checklist every prompt must
pass) and `02_brand_kit/Frenzy-Salon-BrandKit.html` (Brand Guidelines v1.0 — the declared
SOURCE, **not yet regenerated to palette v2**) + `FrenzySalon_brand_guide.md` (root).

**Token source of truth: Brand Palette v2 (client-directed 2026-09-28).** Gold is
**logo-only**. The v1.0 BrandKit HTML still shows the old palette — until it is regenerated,
this v2 system governs all generated images.

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## Starting exclusions (generic, adjusted for a luxury beauty boutique)

- No cartoonish or illustrated elements — the brand is editorial, photographic and refined, never cute, mascot-like, or "gimmicky"
- No lens flare
- No visible watermarks, and no garbled or AI-rendered text — all in-image text must be clean, correctly spelled, and English-primary (Spanish only for proper nouns, cultural warmth, or quoted reviews)
- No em dashes (—) or en dashes (–) in in-image text
- No stock-photo-looking generic salon imagery (generic smiling model with a perfect blowout, generic "woman running hands through hair" stock, clichéd spa towels-and-candles scenes)
- No hyper-smoothed, posterized AI skin and no exaggerated HDR (reinforces the Remove AI Slop preamble)
- Do not reproduce, redraw, or approximate the Frenzy Salon wordmark or isotipo inside a generated image — the real logo is composited, never AI-generated. It is never recreated in a different typeface, rotated, distorted, or recolored
- No hex codes, section labels, or prompt scaffolding rendered as literal text

## Palette exclusions (Brand Palette v2 — gold is logo-only)

- **No gold anywhere except inside the logo mark.** Gold `#B49434` must not appear as a fill, text color, button, border, divider, or accent. Its only home is the wordmark / isotipo.
- **No navy, green, blue, or grays.** The retired v1.0 colors (`#002C50`, `#61CE70`, `#6EC1E4`, `#54595F`, `#7A7A7A`, `#BBBBBB`) must not appear anywhere.
- **No black `#000000` as a brand color** — espresso `#352A24` is the dark anchor.
- **Allowed set only:** ivory `#F7F3EE`, white `#FFFFFF`, greige `#C9C0B2`, espresso `#352A24`, dusty rose `#D6A79F` (plus logo gold `#B49434` inside the mark only).
- **Respect the ratio:** ivory/white about 65%, greige about 20%, espresso about 10%, dusty rose about 5%.
- **Dusty rose is never the protagonist.** At most one small, sophisticated accent per composition — a hairline, a small label, a single detail. No pink washes, no pink-dominant layouts, no pink as a background.
- No template gold `#d4af37`, no off-brand, neon, technicolor, pastel-unicorn, or heavy-graded casts that shift skin or hair tone away from true-to-life.

## Aesthetic exclusions (luxury boutique, not a classic salon)

- No "classic salon" look: no heavy ornament, no marquee or neon signage, no barber-pole motifs, no cluttered shelves, no dated salon interiors
- No decorative clutter — very few elements; no icon storms, borders, scrollwork, or heavy drop shadows
- No small, busy imagery — the direction is **large editorial photography** with generous negative space
- No gold-framed or gold-accented layouts
- No flat, catalogue-style layouts — keep the composition magazine-editorial

## Voice / hype exclusions

- No hype words in in-image copy: "revolutionary," "life-changing," "miracle," "instantly transform" (BrandKit Voice & Tone: *Don't over-promise*)
- No urgency-tactic visual treatment (countdown timers, "act now" slashes, discount stamps) — the brand never reads like an ad
- No clinical, cold, or corporate tone, and no influencer/trend-chasing tone
- No competitor logos or branding (Maggie The Salon, Axelle Salon, King Rich Luxury, Acqua Salon & Spa, Supercuts, Great Clips, Sports Clips) and never disparage competitors
- No unsupported guarantees: no "permanent," no "guaranteed color," no "one-day fix" imagery implying an instant miracle

## Hair / service exclusions

- No fake, obvious, or "cheap"-looking extensions — no visible weft seams, no matted or slipping rows, no clip-in tracks showing
- No damaged hair presented as Frenzy's work: no fused, melted, gummy, or broken-off ends shown as a result
- No "helmet" solid color or flat, single-tone block color — the brand sells *dimensional*, natural-looking color
- No brassy, uneven, or green/blue disaster color depicted as a Frenzy *result*. A color-correction client may appear in her **arrival state** (see the lookup), but the salon's finished work is never shown as damaged
- No thinning-shear frizz, brushed-out curls, or wet-cut straight-hair technique shown as a curly result — Ouidad work is cut dry, curl-by-curl
- No body-shaming framing, and no "before" image that implies the subject was unattractive or flawed

## Context exclusions

- The scene must read as **Pembroke Pines / South Florida** (The Shops at Pembroke Gardens) — no snow, no foreign architecture, signage, currency, or vehicles
- English-primary in-image copy; Spanish only for cultural warmth (proper nouns, quoted reviews, bilingual accents)
- No luxury-Manhattan / Beverly-Hills coldness — this is an upscale-but-welcoming neighborhood salon led by a real Master Stylist

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[Add brand-specific exclusions below as they're discovered — date and cycle-reference each one]