# Design Sheet Lookup — Frenzy Salon

**Produced by:** `docs/SOP_reference/SOP_Brand_Diagnostic.md` (human-run, once).
**Status: COMPLETED** (2026-09-28). Basis for the image pipeline to decide which design
sheet to attach per asset, with no implicit human judgment.

**Sources read:** `FrenzySalon_marketing_brain.html`,
`FrenzySalon_MasterStrategyDoc.html`,
`01_knowledge_base/03_buyer_psychology_profiles.html`,
`01_knowledge_base/04_BuyerClusters_PriorityRanking.html`,
`03_monthly_cycles/2026-07_JULY/01_content_plan/output/FrenzySalon_Content_Plan_JULY_2026.md`,
`02_brand_kit/` (Frenzy-Salon-BrandKit.html = Brand Guidelines v1.0, brand guide .md, logos).

**Canonical tokens — Brand Palette v2 (client-directed 2026-09-28):** the
`02_brand_kit/Frenzy-Salon-BrandKit.html` SOURCE still shows the retired v1.0 palette and must be
regenerated. The v2 system is authoritative: ivory `#F7F3EE` (~65% with white `#FFFFFF`),
greige `#C9C0B2` (~20%), espresso `#352A24` (~10%), dusty rose `#D6A79F` (~5%), and gold
`#B49434` **inside the logo mark only**. Retired: navy/green/blue/grays/black/cream.
Typography (editorial usage): Roboto Slab 400 display / Urbanist 700 UI / Roboto 300-400 body /
Albert Sans 400 caps / Roboto Condensed 400 fine print.

**Art direction:** luxury beauty boutique — large editorial photography, generous negative
space, espresso buttons, very few decorative elements.

---

## PART 1 — Which design sheet types does this brand need?

| Type | Yes/No? | Justification (anchored in the sources) |
|---|---|---|
| **MAIN** | **Yes** (always) | Brand identity: wordmark + isotipo, ivory/greige/espresso system (gold appears **only in the logo mark**), editorial five-typeface hierarchy, logo clearspace/don'ts, luxury beauty-boutique art direction. **Does not exist yet** (`02_brand_kit/design_sheets/00_MAIN/` empty). |
| **Client profiles** (one per persona) | **Yes** | The content is person-first: July 2026 ran 10 carousels, 5 blogs and 5 newsletters that depict real personas and client situations. There are **6 buyer profiles**, visually distinguishable by age, wardrobe, setting, and emotional register. One board per profile. |
| **Graphic Assets** | **No / partial** (for now) | The BrandKit's decorative system (dividers, uppercase Albert Sans eyebrows, gold hairline accents) are UI components, not an autonomous visual language — covered by MAIN. July produced 2 brand-style infographics; revisit if abstract infographic output becomes recurring. |
| **Photo Guide** | **Yes** | Content is photographic (real clients, hair, the salon, treatments). The BrandKit fixes voice and palette but does not document photography rules. Useful: natural daylight, real-client honesty, salon/chair settings, what to show and what to avoid (see the negative prompt block). |

## PART 2 — Asset-type lookup table

| Asset type | MAIN | Client profile(s) | Graphic Assets | Photo Guide | Notes |
|---|---|---|---|---|---|
| **Carousel slide** | always | **yes — by the persona of the slide** | no | yes | Persona is set by the content plan. Keep the same character and overlay across all slides. 4:5 / 1080×1350. |
| **Blog banner** | always | no (rarely persona-specific) | no | yes | Topic banners, not persona banners. 16:9. |
| **Newsletter banner** | always | no | no | yes | Same as blog. 16:9. |
| **Instagram Story** | always | only if it depicts a persona | no | yes | Source banner usually carries context — check the Story SOP. 9:16 / 1080×1920. |
| **Infographic** | always | no | **partial** | partial | July 2026 produced 2. They are graphic, not photographic: Photo Guide applies loosely; revisit Graphic Assets if recurring. |
| **Single post** | always | yes, if it depicts a persona | no | yes | Same criterion as a carousel slide. |

---

## Personas covered by the client-profile sheets

6 profiles in `01_knowledge_base/03_buyer_psychology_profiles.html` → 6 boards in
`02_brand_kit/design_sheets/01_client_profiles/`:

1. "The Trust-Building Color Seeker" — PRIMARY · HIGH VALUE (cluster: Color & Gray Coverage Veterans, #1 HIGH)
2. "The Exhausted Curl Searcher" — HIGH VALUE · NICHE (cluster: Curly Hair Devotees, #2 HIGH)
3. "The Color Correction Refugee" — HIGHEST URGENCY · EMOTIONAL CRISIS (cluster: Color Correction Rescue, #3 HIGH)
4. "The Florida Humidity Refugee" — SEASONAL · HIGH VOLUME POTENTIAL (cluster: Treatment & Frizz Seekers, #4 MEDIUM)
5. "The Extension First-Timer" — HIGH TICKET · EDUCATION NEEDED (cluster: Extension First-Timers, #5 MEDIUM)
6. "The Loyal Barber Client (Fred's Guy)" — STABLE · FAMILY LOYALTY (cluster: Men's Barber Regulars, #6 LOW)

The 6 profiles in `03_buyer_psychology_profiles.html` and the 6 clusters in
`04_BuyerClusters_PriorityRanking.html` map 1:1 (note: the two files order profiles 4 and 5
differently — the priority ranking above is the canonical order).

## Pendientes

- `02_brand_kit/design_sheets/00_MAIN/` — MAIN identity sheet not created
  (`docs/templates/MAIN_Design_Sheet_Prompt_Template.md`). Client-profile prompts currently
  cite the BrandKit HTML tokens directly.
- `02_brand_kit/design_sheets/03_photo_guide/` — Photo Guide not created.
- The 6 client-profile prompts exist; their images (`.png`) are not yet generated.
- Revisit whether Graphic Assets is needed as infographic output grows.