# Factronics USA — Brand Context

## Status
Brand folder restructured per FOLDER_STRUCTURE_TEMPLATE.md (July 2026). Second audit
pass (this one) fixed naming/organization issues found after the initial restructure —
see "Second Pass Fixes" below.

## Structure
- `01_knowledge_base/` — numbered research docs (00–07) at root, plus rules/, research-and-notes/, source_materials/ subdirs
  - `rules/` — brand-specific rules (naming, compliance, etc.)
  - `research-and-notes/` — Coordenadas-authored analysis (playbook, AI visibility, emails, etc.)
  - `source_materials/` — raw third-party material (OEM PDFs, supplier images per-supplier)
- `02_brand_kit/` — logos, partner logos, product visuals, design sheets (empty), brand guide .html and .md
- `03_monthly_cycles/2026-08_AUG/` — first cycle skeleton with 7 stages in spec order
- `04_hl_subaccount_config/` — GoHighLevel setup output
- `_sessions/` — session exports (HL setup doc, proposal-agents.v1.md)
- `_unsorted/` — (empty, contents relocated)

## Changes Applied (July 2026 restructure audit)
- Root folders renamed: `_knowledgebase/` → `01_knowledge_base/`, `BrandKit/` → `02_brand_kit/`, `Monthly_Cycles/` → `03_monthly_cycles/`, `hl_subaccount_config/` → `04_hl_subaccount_config/`
- `image_gen_references/` deleted (empty)
- Root `Factronics_brand_guide.html` duplicate deleted (canonical in `02_brand_kit/`)
- `research/` unwrapped — 8 numbered docs (00–07) moved to `01_knowledge_base/` root, wrapper deleted
- `reference/` renamed to `research-and-notes/` (27 files, all Coordenadas-authored)
- Missing subdirs created: `design_sheets/00_MAIN`, `01_client_profiles`, `02_graphic_assets`, `03_photo_guide`; `print_collateral/`; `_sessions/`
- `marketinbrain+hl-setup_run_v1.md` moved from `_unsorted/` to `_sessions/`
- `proposal-agents.v1.md` moved from `_unsorted/` to `_sessions/`
- Cycle 2026-08_AUG: stage 03 and 04 order corrected (was 03_image_generation after 04_infographic_briefs); 5 image generation output subdirs created
- `Factronics_brand_guide.md` derived from `.html` source
- `Factronics_Sitemap.md` created from live sitemap XMLs
- `CYCLE_CONTEXT.md` created for 2026-08_AUG
- `_unsorted/` left in place (empty)

## Known Gaps
- `01_knowledge_base/rules/Factronics_design_sheet_lookup.md` — missing, needs SOP_Brand_Diagnostic run
- `01_knowledge_base/rules/Factronics_social_media_specs.md` — not yet created
- `02_brand_kit/design_sheets/` — only `01_client_profiles/` exists (4 client-profile sheets); `00_MAIN/`, `02_graphic_assets/`, `03_photo_guide/` not created yet, need SOP_Brand_Diagnostic run
- `Factronics_marketing_hub_url.txt` — stub only, URL TBD

## Recent Additions (November 2026)
- `01_knowledge_base/rules/Factronics_Event_Email_Blast_Rule.md`: value-first, gated-form pattern for every event, expo, trade show, or booth email blast. Formalized from the Tourmaline Insights example after the SFMA Manufacturing Expo.
- `01_knowledge_base/research-and-notes/Factronics_Event_Expo_Email_Playbook.md`: full event and expo email strategy: Tourmaline teardown, five part structure, gated form spec, 7-email sequence, offer menu, tracking, and the SFMA case.
- `01_knowledge_base/research-and-notes/Factronics_Cold_Call_Cadence_Email_Templates.md`: the six outbound call cadence emails (E1 to E4, EB, ET), rewritten to brand voice and the Linx naming rule. Generic across all supplier lines via `{application}` and a required `{product_name}` token, plus per-rep HubSpot meeting links for agent-created drafts.
- `05_projects/Pack_Expo_2027/PLAN.md`: Pack Expo Southeast 2027 (Atlanta) plan, plus a watchlist for the other 2027 and 2028 shows. Attendance unconfirmed.
- Standard Bots product line published on the website: main, Spark, Core, Thor, and Bolt pages, plus homepage and Our Suppliers mentions.
- Linx IJ470 product page published at `/product/linx-ij470`. The IJ375 URL redirects to it; verify a true 301. The 8900 is no longer in the product sitemap.

## Notes
- `01_knowledge_base/rules/Factronics_Prompt_Improvement_Guide.md` and `Factronics_negative_prompt_block.md` created 2026-09-22 (English, per Factronics USA language) per `docs/SOP_reference/SOP_Prompt_Improvement_Guide.md` and `SOP_Negative_Prompt_Block.md` (removed from Known Gaps)
- `02_brand_kit/Factronics_Brand_Kit.md` is canonical; knowledge base duplicate deleted
- Raw marketing brain .txt kept at `01_knowledge_base/research-and-notes/Factronics_Marketing_Brain_Raw.txt`
- This brand folder is the source of truth — Downloads/Client_Projects/Factronics is not managed here
- Sierra Nevada's real folder uses `SIERRA_NEVADA` casing, logged for later consistency pass