# Pack Expo 2027: Event Email Blast Plan

**Prepared by:** Coordenadas
**Status:** Planning. Attendance unconfirmed.
**Rule:** `01_knowledge_base/rules/Factronics_Event_Email_Blast_Rule.md`
**Playbook:** `01_knowledge_base/research-and-notes/Factronics_Event_Expo_Email_Playbook.md`

**Do not produce final emails, HTML, mockups, or social assets until Jovan confirms attendance for a specific show.**

---

## 1. Priority

**Primary show: Pack Expo Southeast 2027, Atlanta, April 12 to 14, 2027.**

Factronics has attended this show before. It is the closest fit for the current customer base: Southeast manufacturing, food and beverage, packaging, and automation. It is also the show where a gated registration or meeting offer is easiest to test with a known audience.

The other shows are a watchlist. They get no detailed plan until Jovan confirms.

---

## 2. Show list and status

| Show | Dates | Location | Priority | Language | Attendance |
|---|---|---|---|---|---|
| Pack Expo Southeast | April 12 to 14, 2027 | Atlanta, GA USA | Primary | English | Unconfirmed, Factronics has attended before |
| Expo Pack Guadalajara | June 8 to 10, 2027 | Guadalajara, Jal. MX | Watchlist | Spanish | Unconfirmed |
| Pack Expo Las Vegas | September 27 to 29, 2027 | Las Vegas, NV USA | Watchlist | English | Unconfirmed |
| Pack Expo East | March 21 to 23, 2028 | Philadelphia, PA USA | Watchlist | English | Unconfirmed |
| Expo Pack Mexico | June 6 to 9, 2028 | Mexico City, CDMX MX | Watchlist | Spanish | Unconfirmed |

---

## 3. Pack Expo Southeast 2027, Atlanta

### 3.1 Why this show

- Southeast manufacturing is a core market.
- Factronics has attended before, so the audience and the booth format are known.
- The show fits the current product line: Linx IJ470, Linx 9800 Series, TTO, MarkinBOX, and Standard Bots.
- A gated offer can be tested with a warm list and a clear follow-up path.

### 3.2 Goal

- 40 form fills before the show.
- 15 booth meetings booked.
- 5 qualified opportunities within 30 days after the show.
- Build a reusable event list tagged `Pack Expo Southeast 2027`.

### 3.3 Audience

| Segment | Why they matter | Message |
|---|---|---|
| Food and beverage manufacturers | Coding, traceability, inspection, and uptime | Print directly on the case, reduce labels, keep the line running |
| Packaging and contract packagers | Multi SKU changeover and secondary packaging | One blank carton, many codes, fewer carton SKUs |
| Pharma and nutraceutical | Serialization and verified codes | Linx 9800 Series with Linx Iris |
| Warehouse and distribution | Outer case coding and traceability | Linx IJ470 direct to carton |
| Existing Linx customers | Upgrade path and service | Meet the team, see the IJ470, review the line |

### 3.4 Offer

Primary offer: a complimentary expo pass or a booth meeting, gated by a short form.

Recommended path:

1. Form captures name, company, role, email, phone, and what they want to see.
2. Confirmation delivers the expo pass or the meeting link.
3. Salesperson receives the lead and the requested demo.
4. Follow-up task is created for the day after the show.

If the show gives Factronics a limited number of guest passes, gate the pass. If not, gate the meeting.

### 3.5 Gated form fields

- First name
- Last name
- Company
- Work email
- Phone
- Role
- What they want to see: Linx IJ470, Linx 9800 Series, TTO, MarkinBOX, Standard Bots, inspection, other
- Current equipment
- Preferred meeting day and time
- Consent

### 3.6 Email sequence

The show starts April 12, 2027. Use a 6-week runway.

| Send date | Timing | Email | Call to action |
|---|---|---|---|
| March 1, 2027 | T-6 weeks | Save the date | Add to calendar |
| March 15, 2027 | T-4 weeks | Invite with the gated pass or meeting | Claim the pass or book a slot |
| March 29, 2027 | T-2 weeks | Booth meeting push with the demo list | Book 15 minutes |
| April 5, 2027 | T-1 week | Reminder with booth number and schedule | Confirm |
| April 11, 2027 | T-1 day | Tomorrow at the show | Confirm or book |
| April 12, 2027 | Day of, morning | We are here | Stop by or book |
| April 13, 2027 | T+1 day | Thanks and next step | Book a demo |
| April 16, 2027 | T+4 days | Recap | One product link or meeting link |

Subject line patterns:

- `Pack Expo Southeast starts April 12. Here is what we are bringing.`
- `See the Linx IJ470 run at booth [number].`
- `15 minutes at Pack Expo Southeast.`
- `Tomorrow at Pack Expo Southeast. Booth [number].`
- `We are at Pack Expo Southeast today.`

### 3.7 Social plan

| Timing | Platform | Post |
|---|---|---|
| T-6 weeks | LinkedIn, Facebook | Save the date with the show logo and booth number |
| T-4 weeks | LinkedIn, Facebook, Instagram | Product demo teaser and gated pass |
| T-2 weeks | LinkedIn, Facebook | Booth meeting push |
| T-1 week | LinkedIn, Facebook, Instagram | What to bring and what to see |
| Day of | LinkedIn, Facebook, Instagram | We are here, live demo times |
| T+1 day | LinkedIn, Facebook | Thank you and recap |
| T+4 days | LinkedIn, Facebook | Photo recap and product links |

Tag Pack Expo, Linx, and Standard Bots where handles exist. Use Instagram collaboration invites for partners with an Instagram account.

### 3.8 Booth and demo plan

- Products: Linx IJ470, Linx 9800 Series, TTO, MarkinBOX, Standard Bots.
- Demo: bring a corrugated case and print a live code on the IJ470.
- Secondary demo: the Standard Bots robot moving a case or a part.
- Leave-behind: a one page sheet with the product names, the meeting link, and the follow-up contact.
- Staffing: two people plus a technical lead. Confirm before booking.
- Capture: photos and short video for the recap.

### 3.9 Budget items to confirm

- Booth cost and size.
- Electricity and internet.
- Travel and lodging.
- Show passes or guest codes.
- Printed materials.
- Photography or video.
- Paid amplification, if any.

### 3.10 Next actions

| Action | Owner | Due |
|---|---|---|
| Confirm attendance | Jovan | Before booking |
| Confirm booth and show passes | Jovan or Pablo | After confirmation |
| Build the list and the form | Pablo | T-8 weeks |
| Write the sequence and the social posts | Pablo | T-6 weeks |
| Request product images | Pablo | T-6 weeks |
| Confirm the follow-up owner | Jovan | T-2 weeks |

---

## 4. Watchlist shows

No detailed plan until Jovan confirms attendance. When a show is confirmed, copy the Southeast structure and adjust the dates, language, audience, and offer.

| Show | Dates | Location | Note |
|---|---|---|---|
| Expo Pack Guadalajara | June 8 to 10, 2027 | Guadalajara, Jal. MX | Spanish first. Coordinate with Factronics Venezuela and the LatAm distributor network. |
| Pack Expo Las Vegas | September 27 to 29, 2027 | Las Vegas, NV USA | Flagship. Largest budget and longest runway. |
| Pack Expo East | March 21 to 23, 2028 | Philadelphia, PA USA | East Coast pharma and food. |
| Expo Pack Mexico | June 6 to 9, 2028 | Mexico City, CDMX MX | Spanish first. Coordinate with the Mexico channel. |

---

## 5. Reusable 6-week runway

| Week | Work |
|---|---|
| T-6 | Confirm attendance, book the booth, set the budget, name the owner |
| T-5 | Define the offer, the form, and the confirmation page |
| T-4 | Build the list, write the sequence, request images |
| T-3 | Launch the save the date and the invite |
| T-2 | Booth meeting push, social, staff briefing |
| T-1 | Reminder, logistics, printed materials, demo rehearsal |
| T-0 | Day-of email and social, capture photos and video |
| T+1 | Follow-up email and sales routing |
| T+4 | Recap email and report |

---

## 6. Definition of done for a confirmed show

- Attendance confirmed in writing.
- Booth and passes confirmed.
- List built and tagged.
- Form and confirmation page live.
- Three subject lines and two preview lines approved.
- HTML and plain text email approved.
- Social posts scheduled.
- Images in hand.
- Follow-up owner assigned.
- Tracking and report template ready.

---

## 7. Open items

| ID | Item | Owner | Status |
|---|---|---|---|
| PE1 | Confirm Pack Expo Southeast 2027 attendance | Jovan | Open |
| PE2 | Confirm booth number and show passes | Jovan or Pablo | Waiting on PE1 |
| PE3 | Confirm the product lineup for the booth | Jovan | Open |
| PE4 | Confirm the follow-up owner | Jovan | Open |
| PE5 | Decide whether to gate a pass or a meeting | Pablo | Recommended: gate the pass if available, otherwise the meeting |