# Handoff, Wednesday November 4, 2026 **Status: the SFMA email is sent and the social posts are live. The Linx IJ470 launch is on hold.** This file covers only what is left. Total time today: about 45 minutes, plus event-day prep. If you only have 15 minutes: send the two replies in Task 1 and Task 2, then do the 8900 redirect in Task 4a. --- ## Task 1. Send the SFMA recap to Jovan, 5 minutes This is a new email to Jovan only. It is not a reply on the Standard Bots thread. 1. Open `04_Replies/replies.md`. 2. Copy Reply 1, English or Spanish. 3. Open a new email in Gmail. 4. To: jovan.gutic@factronicsusa.com. 5. Subject: `SFMA recap + Tourmaline playbook saved`. 6. Paste the reply. 7. Confirm Jacob and Alex are not in the To or Cc fields. 8. Send. The recap closes the three SFMA threads and records the Tourmaline pattern as a rule. It does not reply to the old Tourmaline email. --- ## Task 2. Send the Linx IJ470 hold reply, 3 minutes 1. Open the Linx thread with Jovan. 2. Reply all only if the thread has no external recipients. Otherwise reply to Jovan only. 3. Copy Reply 2 from `04_Replies/replies.md`. 4. Send. The reply confirms the hold, the live product page, the IJ375 redirect, and the 8900 cleanup. --- ## Task 3, optional. Send the Standard Bots reply, 3 minutes Use this only if you want to send Jacob the new post links directly. 1. Open Reply 3 in `04_Replies/replies.md`. 2. Paste the LinkedIn, Facebook, and Instagram links into the three placeholders. 3. Send to Jacob Hennessey-Rubin, and copy Alex if useful. 4. Do not send if the SFMA recap already covers what they need. --- ## Task 4. Website cleanup, 20 minutes ### 4a. Add the 8900 redirect The 8900 is no longer in the product sitemap. The old URL currently falls back to the homepage. 1. Log in at https://factronicsusa.com/wp-admin/. 2. Open Rank Math SEO, then Redirections. 3. Click Add New. 4. Source URL: `product/linx-8900`. 5. Destination URL: `https://factronicsusa.com/product/linx-ij470/`. 6. Redirection Type: 301 Permanent. 7. Click Add Redirection. 8. Repeat for `product/linx-8900-series/` if that URL exists. 9. Open each old URL in a private window. It must land on the IJ470 page. 10. If it does not, purge the caching plugin and the Cloudflare cache, then test again. ### 4a2. Confirm the IJ375 redirect is a true 301 The old IJ375 URL currently returns a 200 page with a meta refresh. That works in a browser, but it is weaker for search engines than an HTTP 301. 1. Run `curl -I https://factronicsusa.com/product/linx-ij375/`. 2. If it returns `301 Moved Permanently`, no change is needed. 3. If it returns `200 OK`, add a Rank Math redirect: source `product/linx-ij375`, destination `https://factronicsusa.com/product/linx-ij470/`, type 301 Permanent. 4. Purge the cache and run the curl check again. ### 4b. Remove the stale 8900 FAQ The IJ470 page still has a question, "Is the Linx 8900 still available?" with no visible answer. 1. Open https://factronicsusa.com/product/linx-ij470 in the WordPress editor. 2. Find the FAQ block. 3. Delete the row for "Is the Linx 8900 still available?" 4. Update the page. 5. Open the live page and confirm the FAQ ends cleanly. If you prefer to answer it instead of removing it, the answer text is in `03_Website/website_update.md`, section 3, Option B. ### 4c. Verify - [ ] `/product/linx-8900` returns a 301 to the IJ470 page. - [ ] `/product/linx-ij375` returns a true 301 to the IJ470 page, not a meta refresh. - [ ] The IJ470 page is live and the FAQ is clean. - [ ] The Standard Bots pages load. - [ ] The menu has the IJ470 and not the IJ375. --- ## Task 5. Event-day prep, 15 minutes today 1. Open `EVENT_DAY_RUNBOOK.md` and read the timeline. 2. Charge the phone and pack the portable charger. 3. Confirm the business cards and the passport stamp. 4. Confirm the four machines are loaded or staged: CORE robot, Linx 9830, TTO, MarkinBOX. 5. Confirm the booth is staffed for both windows: 4:00 to 6:00 and 7:30 to 8:30. 6. Open https://meetings.hubspot.com/jovan-gutic on your phone and confirm it loads. 7. Print the shot list from the runbook if you like paper. --- ## Task 6. Linx IJ470 hold, 0 minutes today Do not send the IJ470 email. Do not publish the IJ470 social posts. The pack is ready in `02_Linx_IJ470/`. Wait for Jovan to confirm the machine is available. When he does, follow `02_Linx_IJ470/STATUS.md`, section "Activation." --- ## Tomorrow, Thursday November 5 Follow `EVENT_DAY_RUNBOOK.md`. The short version: - 3:30 p.m.: post the "we are here" update. - 4:00 p.m.: doors open. - 5:00 p.m.: live post. - 7:45 p.m.: closing post. - 9:00 p.m.: back up the photos. Friday, November 6: post the thank you with the best photos. --- ## What not to do today - Do not send the Linx IJ470 email. - Do not publish the Linx IJ470 social posts. - Do not send an SFMA reminder. It was skipped by decision. - Do not reply to the old Tourmaline email. - Do not create a second IJ470 product page.