# Event day runbook, Thursday November 5, 2026 **Status: the SFMA email is sent and the pre-event social posts are live. The day-of posts below are the remaining scheduled content.** **Tagging: Standard Bots, SFMA, and Linx where handles exist. Linx has no Instagram. Continue the Instagram collaboration with Standard Bots and SFMA.** Venue: Charles F. Dodge City Center, 601 City Center Way, Pembroke Pines, FL 33025. Booth: 26, Built Smarter pillar, Great Hall. Doors: 4:00 to 8:30 p.m. Eastern. Staffed windows: 4:00 to 6:00 and 7:30 to 8:30. Carry: phone at full charge, portable charger, business cards, passport stamp, printed shot list, this runbook. --- ## Timeline | Time | Action | Owner | |---|---|---| | 6:30 a.m. | Load vehicle. Machines, tools, printed passport card, business cards, chargers. | Booth lead | | 7:30 a.m. | Arrive at the venue. Use the loading dock on the south side. | Booth lead | | 8:00 a.m. | Check in. Confirm booth 26 and the Great Hall location. | Booth lead | | 8:15 a.m. | Power up. Test every machine. Print one sample on each. | Technical lead | | 10:00 a.m. | If not already scheduled, post the LinkedIn day-of from `01_SFMA_Expo/social_posts.md`, Post 3. Tag Standard Bots, SFMA, and Linx where handles exist. | Marketing | | 11:30 a.m. | If not already scheduled, post the Instagram caption, Post 7. Full link in first comment. Use the Standard Bots and SFMA collaboration invite. Linx has no Instagram. | Marketing | | 12:00 p.m. | Lunch in shifts. Nobody leaves the booth empty after 2:00 p.m. | Booth lead | | 2:00 p.m. | If not already scheduled, post the Facebook day-of, Post 6. Tag Standard Bots, SFMA, and Linx where handles exist. | Marketing | | 3:00 p.m. | Setup complete. Final wipe down. Sample parts staged at the front. | All | | 3:30 p.m. | Photograph the booth and post the pre-doors update below. | Marketing | | 4:00 p.m. | Doors open. Both staff at the booth. | All | | 5:00 p.m. | Post the live update below. Photograph the busiest moment. | Marketing | | 6:00 p.m. | Dinner and Annual Meeting. Booth can be lightly staffed but do not leave it unattended. | Rotate | | 7:30 p.m. | Showcase reopens. Both staff back at the booth. | All | | 7:45 p.m. | Post the closing update below. Photograph the demos. | Marketing | | 8:30 p.m. | Breakdown begins. Load out through the south dock. | All | | 9:00 p.m. | Back up every photo to the shared drive. Do not edit on the phone. | Marketing | --- ## What to photograph Shoot in landscape and portrait. Natural light plus booth lights. No flash. 1. 3:00 p.m. Wide shot of booth 26 with the number visible and all four machines in frame. 2. 3:10 p.m. Linx 9830 mid-print, code readable. 3. 3:15 p.m. A hand holding a printed corrugated sample next to the printhead. 4. 3:20 p.m. MarkinBOX marking a metal part. 5. 3:25 p.m. CORE robot with a person beside it for scale. 6. 3:30 p.m. Passport card flat on the counter with the stamp. 7. 4:30 p.m. Two staff talking with a visitor, candid, from the side. 8. 5:00 p.m. The busiest wide shot of the evening. 9. 7:45 p.m. A live demo with two or three visitors watching. 10. 8:15 p.m. The last shot of the booth before breakdown. Send the best six to the marketing chat by 9:00 p.m. They feed the Nov 6 thank you and next week's content. --- ## 3:30 p.m. post, pre-doors Platforms: LinkedIn and Facebook. Same text. Add the wide booth photo. ```text Thirty minutes to doors. Booth 26 is set. The Linx 9830, the TTO, the MarkinBOX, and the CORE robot are powered up and printing. If you are coming tonight, bring a part or a carton from your line. We will run it while you watch. If the machine is wrong for your problem, we will tell you. Booth 26 stamps your Build Your Momentum passport. Prize is 2 Florida Panthers tickets plus a Mansell canvas. Book 15 minutes and we will run the Linx 9830 on your sample: https://meetings.hubspot.com/jovan-gutic ``` Instagram story at the same time: photo of the booth, text overlay "Doors at 4. Booth 26.", link sticker to the HubSpot page. --- ## 5:00 p.m. post, live Platforms: LinkedIn, Facebook, and an Instagram story. Add the busiest photo. ```text Live at booth 26. The Linx 9830 is printing on real cartons. The MarkinBOX is marking metal. The CORE robot is running on the Future Floor. If you are in the Great Hall, come by. Bring a sample. We will run it. Passport holders: we stamp. Prize is 2 Panthers tickets plus a Mansell canvas. Book 15 minutes and see the Linx 9830 run your code: https://meetings.hubspot.com/jovan-gutic ``` --- ## 7:45 p.m. post, closing window Platforms: LinkedIn and Facebook. Add the demo photo. ```text Back open until 8:30. The showcase just reopened at the SFMA Manufacturing Expo. Booth 26, Great Hall. Last chance tonight to see the Linx 9830 print on your carton, the MarkinBOX mark a metal part, and the CORE robot run on the Future Floor. Bring a sample. We will run it before the lights go down. Book 15 minutes and we will run the Linx 9830 on your case next week: https://meetings.hubspot.com/jovan-gutic ``` --- ## If X, then Y | Situation | Do this | |---|---| | A machine will not power on | Do not fake it. Move the working machines forward. Tell visitors the unit is being swapped. Post no claims about the down machine. | | The Linx 9830 is not the unit on the floor | Change the machine name in the live posts to the unit that is actually there. Do not name a machine that is not present. | | Booth traffic is slow | Send one staff member to the Future Floor and the Made Here Plaza with samples. Post a story from the floor. Do not leave the booth empty. | | Booth traffic is heavy | Stop posting. Serve the people in front of you. Post once at 7:45 and once after. | | Wifi or signal drops | Post from the phone on cellular. If both fail, post after the event. Do not wait. | | A visitor asks for a price | Say the configuration drives the price and book a 15 minute call. Do not quote a number. | | A visitor asks about compliance | Say the equipment prints and verifies codes, and Factronics sells and supports the equipment. We do not perform compliance audits or consulting. Offer the documentation that comes with installation. | | A competitor asks for a demo | Demo the machine. Do not share pricing, customer names, or the internal build plan. | | Someone asks about the 8900 | Say the 8900 is no longer listed as a current product on the site. Take their details and book a call to confirm the right path for their line. Do not say it is discontinued. | | Someone asks about Standard Bots | Show the CORE robot and point them to the Standard Bots pages on the site. Tag Standard Bots in the post if you photograph the robot. | | The passport cards run out | Send people to the SFMA registration desk. Keep the booth line moving. | | A photo includes a minor | Delete it. Do not post it. | | You are asked to post something not in this pack | Do not. Write it down in DECISIONS_NEEDED.md and handle it Friday. | --- ## Nov 6 thank you | Time | Platform | Content | |---|---|---| | 9:00 a.m. | LinkedIn | `01_SFMA_Expo/social_posts.md`, Post 9, LinkedIn version. Use a three photo carousel from the booth. Tag Standard Bots, SFMA, and Linx where handles exist. | | 10:00 a.m. | Facebook | `01_SFMA_Expo/social_posts.md`, Post 9, Facebook version. Use the busiest wide shot. Tag Standard Bots, SFMA, and Linx where handles exist. | Then check the HubSpot meetings booked overnight. Reply to every new booking within one business hour. --- ## Post-event checklist - [ ] All photos backed up to the shared drive - [ ] Passport cards returned to the SFMA desk or filed - [ ] Machines packed and inventoried - [ ] Every business card photographed and logged in HubSpot within 48 hours - [ ] Every new meeting confirmed in HubSpot - [ ] Nov 6 thank you posted on both platforms - [ ] Any broken promise written in DECISIONS_NEEDED.md - [ ] Booth photos filed in `01_SFMA_Expo/assets/`