# SFMA Manufacturing Expo, image brief Brand colors: Blue #0D70CC, Navy #00337A, Lime #C7D759, White #FFFFFF, Light Grey #EDEDED. Fonts: Inter for headlines and UI text, Sarala for short supporting lines. Rule: never use an AI-generated image to represent a real machine. Product images must be real photographs of the actual unit. If a real photo does not exist, use a typographic layout instead, or shoot it at the booth. --- ## 1. Required renders | ID | Placement | Dimensions | Format | File name | |---|---|---|---|---| | SFMA-LI | LinkedIn feed image | 1200 x 627 | JPG, sRGB, under 250 KB | sfma-booth26-linkedin.jpg | | SFMA-FB | Facebook feed and link share | 1200 x 630 | JPG, sRGB, under 250 KB | sfma-booth26-facebook.jpg | | SFMA-IG | Instagram feed | 1080 x 1080 | JPG, sRGB, under 250 KB | sfma-booth26-instagram.jpg | | SFMA-EM | Email header | 1200 x 400 | JPG, sRGB, under 200 KB | sfma-booth26-email-header.jpg | Save all four in `05_projects/2026-11_Catch_Up/01_SFMA_Expo/assets/`. Create that folder when producing. ## 2. Composition, all four - Background: navy #00337A at 100 percent, or a real booth photo darkened to 55 percent with a navy overlay. - Headline in Inter Bold, white, sentence case, maximum three lines. - Lime #C7D759 used only for one thin rule and one highlighted word. Never as a large fill behind text. - Factronics USA wordmark bottom left, white version. Minimum clear space equal to the height of the letter F on all sides. - Booth number "26" as a large numeral on the right, white, 30 percent opacity, behind the headline. - Keep all text inside the middle 80 percent of the canvas. Platform crops remove edges. ### Headline options 1. "Ten minutes around every changeover" 2. "Booth 26. Bring a part." 3. "Four machines. One honest answer." Use option 2 for LinkedIn and Facebook. Use option 3 for Instagram. Use option 2 for the email header with the subline "Thursday, November 5, 4:00 to 8:30 p.m." ## 3. Existing assets to use | Asset | Path | How to use | |---|---|---| | Factronics wordmark, white | 02_brand_kit/logos/factronics-logo-white.png | Bottom left on every render | | Factronics wordmark, blue | 02_brand_kit/logos/factronics-logo-blue.png | Light background variants only | | Linx partner logo | 02_brand_kit/partner_logos/linx.png | Small lockup in the footer strip of the email header, not on social | | MarkinBOX partner logo | 02_brand_kit/partner_logos/markinbox.png | Instagram only, bottom strip, 40 px tall | | CIJ product visual | 02_brand_kit/product_visuals/cij.png | 300 x 300 only. Use as a small inset, never full bleed. It is a generic CIJ unit, not a confirmed Linx 9830 photo. Do not caption it as the 9830. | | TTO product visual | 02_brand_kit/product_visuals/tto.png | 300 x 300 only. Small inset, labelled "TTO" only. | | Standard Bots logo | 02_brand_kit/partner_logos/standardbots-logo.svg | Approved. Factronics USA is the official Standard Bots distributor in Florida, confirmed November 4, 2026. On a blue or navy field, place the dark logo inside a white rounded chip. See `00_SOURCE_FACTS.md`, Standard Bots partnership. | Important: there is no confirmed Linx 9830 product photo, no Standard Bots Core photo, and no booth photo **in the repository**. Do not stretch the 300 x 300 generic visuals to 1200 px wide. They will look soft and they will misrepresent the machine. "Not in the repository" does not mean "does not exist". Standard Bots product photography exists in the Canva brand kit and in the Standard Bots partner assets. Before falling back to a typographic layout, ask which photography is available and get it into `02_brand_kit/`. A flat type only card is the floor, not the target. See `DESIGN_HANDOFF.md`. ## 4. What to photograph at the booth Shoot these between 2:30 and 3:30 p.m. on Thursday, before doors, on a phone in landscape and portrait. Natural light plus the booth lights, no flash. 1. Wide shot of booth 26 with the "26" sign readable, all four machines in frame. 2. The Linx 9830 mid-print, close enough to read the code on the substrate. 3. A hand holding a printed corrugated sample next to the printhead. 4. The MarkinBOX marking a metal part, sparks or dust visible if safe. 5. The CORE robot with a person standing beside it for scale. 6. The passport card on the counter with a stamp, shot flat from above. 7. Two staff mid-conversation with a visitor, candid, no posed handshake. 8. The TTO running film, taken from the side so the film path is visible. Deliver 8 to 12 usable frames by 3:45 p.m. They feed the day-of posts, the Nov 6 thank you, and next month's content. ## 5. Alt text, exact strings | Render | Alt text | |---|---| | SFMA-LI | Navy graphic with the text Booth 26. Bring a part. and the Factronics USA logo | | SFMA-FB | Factronics USA booth 26 graphic for the SFMA Manufacturing Expo on November 5 | | SFMA-IG | Square graphic reading Four machines. One honest answer. with the Factronics USA logo | | SFMA-EM | Factronics USA at booth 26, SFMA Manufacturing Expo, November 5, 4:00 to 8:30 p.m. | | Booth wide shot | Factronics USA booth 26 in the Great Hall at the SFMA Manufacturing Expo | | Linx 9830 printing | Linx 9830 printing a code directly on a corrugated case at booth 26 | | Passport card | Build Your Momentum passport card stamped at the Factronics USA booth | | CORE robot | CORE robot on display with a person standing beside it for scale | | MarkinBOX | MarkinBOX marking a metal part at the Factronics USA booth | Do not stuff keywords into alt text. Describe what is visible. ## 6. Missing assets, exact requests | Missing file | Where to get it | Exact ask | |---|---|---| | linx-ij470-hero.jpg | ExtraLinx portal or the Linx IJ470 product page | High resolution IJ470 unit, three quarter view, plain background, minimum 2000 px wide, usage rights for distributor marketing | | linx-ij470-printhead.jpg | ExtraLinx portal or Linx | Close up of the printhead printing on corrugated board | | linx-ij470-installed.jpg | Linx or a Factronics installation | IJ470 mounted on a case conveyor, both sides visible if leader and follower units are in use | | linx-ij470-spec-sheet.pdf | ExtraLinx portal | Official IJ470 specification sheet, current version | | linx-9830-booth.jpg | Factronics photo library, or shoot at booth 26 | Confirmed Linx 9830 unit, minimum 2000 px wide | | core-robot-booth.jpg | Factronics photo library, or shoot at booth 26 | CORE robot, minimum 2000 px wide | | sfma-booth-wide.jpg | Shoot at booth 26 on November 5 | Wide shot with booth number readable | Request IJ470 assets from ExtraLinx at extralinx@linxglobal.com and from the Linx marketing contact, marketingsupport@linx.co.uk, citing the November 2, 2026 distributor launch pack. ## 7. Production notes - Export sRGB. Platforms shift colors if you export Adobe RGB. - Keep file size under 250 KB. Compress at quality 80 to 85. - Do not put the headline in the bottom 15 percent of the canvas. Facebook and LinkedIn overlay UI there. - Do not use stock photos of generic factories. They read as fake and they undercut the real machines. - Text on image must be real text, not baked into a photo with low contrast. If the photo is busy, put a navy panel behind the text.