# SFMA Manufacturing Expo, email blast **Status: SENT. Send 1 went out the morning of Wednesday, November 4, 2026.** **Send 2: SKIPPED. Decision on November 4. Do not send a reminder.** The schedule below is kept for the record. Send 1: Wednesday, November 4, morning. SENT. Send 2: Thursday, November 5, 9:00 a.m. Eastern, non-openers only. NOT USED. From name: Factronics USA. Reply to: jovan.gutic@factronicsusa.com. CTA link: https://meetings.hubspot.com/jovan-gutic Companion file: email_blast.html (production HTML, 600px, table based, inline CSS). --- ## 1. Subject lines, all under 55 characters | ID | Subject line | Characters | |---|---|---| | A | Booth 26 tomorrow: see the Linx 9830 run | 40 | | B | One part. One machine. One honest answer. | 41 | | C | SFMA Thursday: what we are bringing | 35 | Use A for the primary send. B is the A/B challenger. C is the fallback for the reminder if A and B are both flat. ## 2. Preview text, both under 90 characters | ID | Preview text | Characters | |---|---|---| | P1 | Bring a sample. We will run it. Booth 26, Great Hall, 4:00 to 8:30 p.m. | 71 | | P2 | Four machines, one booth, and a passport stamp worth two Panthers tickets. | 74 | Use P1 with subject A. Use P2 with subject B. ## 3. Send 1 body, plain text ```text Hi {{first_name}}, Tomorrow the SFMA Manufacturing Expo opens at 4:00 p.m. at the Charles F. Dodge City Center in Pembroke Pines. We are at booth 26 in the Great Hall, under the Built Smarter pillar. Four machines will be running: The Linx 9830, coding live on real product. The TTO, running on flexible film. The MarkinBOX, marking metal parts. The CORE robot, part of the Future Floor showcase. Here is the useful part. Bring a part, a package, or a carton from your line. We will run it on the equipment and show you what it does. If it is the wrong machine for your problem, we will tell you that too. Booth 26 also stamps your Build Your Momentum passport. The prize is 2 Florida Panthers tickets plus a canvas by Mansell Productions. Showcase is 4:00 to 6:00 p.m., then again 7:30 to 8:30 p.m. after the Annual Meeting. Book 15 minutes at booth 26 and we will run the Linx 9830 on your sample. Pick any slot that works: https://meetings.hubspot.com/jovan-gutic See you tomorrow. Jovan Gutic Factronics USA 11047 NW 122nd St, Medley, FL 33178 1 (305) 888-6714, Ext. 700 You are receiving this because you are a Factronics contact in South Florida manufacturing. Unsubscribe: [[UNSUBSCRIBE_LINK]] ``` ## 4. Send 2 body, plain text, reminder ```text Hi {{first_name}}, Quick reminder. We are at booth 26 today at the SFMA Manufacturing Expo, Great Hall, Charles F. Dodge City Center in Pembroke Pines. Doors are 4:00 to 8:30 p.m. We are staffed during both showcase windows. Bring a sample from your line. We will run it on the Linx 9830, the TTO, or the MarkinBOX while you watch. Booth 26 stamps your Build Your Momentum passport for the Panthers tickets drawing. Book 15 minutes and we will run the Linx 9830 on your sample: https://meetings.hubspot.com/jovan-gutic Jovan Gutic Factronics USA 11047 NW 122nd St, Medley, FL 33178 1 (305) 888-6714, Ext. 700 Unsubscribe: [[UNSUBSCRIBE_LINK]] ``` --- ## 5. HTML notes - File: `email_blast.html` - Width: 600px fixed, table based, inline CSS only. - Header: navy #00337A block with the Factronics USA wordmark. - Accent: lime #C7D759 rule under the header and on the CTA button. - Body text: #1A1A1A on #FFFFFF. Section background #EDEDED for the machine list. - CTA button: blue #0D70CC, white text, 16px padding, 4px radius. - Fonts: Inter with Arial fallback, because Sarala is not installed on every client. - Footer: physical address, phone, unsubscribe token, and a note that the email was sent to a Factronics contact list. - Image slot: the header image is a token, `[[EMAIL_HEADER_IMAGE_SRC]]`. Replace it with the hosted URL of the 1200x400 header described in `image_brief.md`. The email renders correctly without the image because the headline is real text. - Tokens to replace before sending: `{{first_name}}`, `[[EMAIL_HEADER_IMAGE_SRC]]`, `[[UNSUBSCRIBE_LINK]]`. - The reminder variant is included at the bottom of the HTML file inside a clearly labeled comment block. ## 6. Recommended list Primary list: HubSpot contacts in Florida manufacturing, food and beverage, packaging, and pharma, within a two hour drive of Pembroke Pines. Include current customers in those segments. Exclude anyone who already booked a meeting through the HubSpot link, anyone who unsubscribed, and competitor domains. List size: NEEDS CONFIRMATION. Confirm in HubSpot before scheduling. Send 2 list: Send 1 non-openers only. If the email tool cannot filter by open, send Send 2 to the full primary list minus anyone who clicked or booked. ## 7. A/B test recommendation Test subject A against subject B on 20 percent of the list, split evenly. Wait four hours. Send the winner to the remaining 80 percent. Measure open rate as the primary metric and meetings booked as the secondary metric. Do not test preview text at the same time, because then you will not know which element moved the number. If the list is under 1,000 contacts, skip the split and send A to everyone. The sample will be too small to read. ## 8. Send-time recommendations | Send | Time | Rationale | |---|---|---| | Send 1 | Wednesday, November 4, 2:00 p.m. Eastern | Afternoon inbox check, one day before the event, enough time to book a slot | | Send 2 | Thursday, November 5, 9:00 a.m. Eastern | Morning of the event, before travel and setup, reminder only | Fallback: if Send 2 cannot be filtered to non-openers, send it at 9:00 a.m. to the full list. The reminder copy is short enough that a second touch will not read as spam. ## 9. Legal and deliverability notes - Physical address is in the footer. - Unsubscribe token is in the footer and in the plain text version. - No purchased list. No scraped emails. - No "register" language. The expo is sold out and the only action is a booth meeting. - All claims are from 00_SOURCE_FACTS.md. No pricing, no lead times, no customer names.